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Collaborative Partnerships, Religious Reputation Culture, and Digital Tourism Promotion in Support of Halal Tourism Villages Wardhani, Windi Novia Ratri; Purnomo, Purnomo; Pratiwi, Ratih
IQTISHADIA Vol 16, No 2 (2023): IQTISHADIA
Publisher : Ekonomi Syariah IAIN Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/iqtishadia.v16i2.24039

This study focuses on two primary aspects of investigation. Firstly, it examines the digital methods that Small to Medium Tourism Enterprises (SMTEs) utilize and collaborative patterns with branding strategies to cultivate halal tourism villages. It employs a qualitative descriptive approach within the social phenomenology framework. Secondly, it identifies the most suitable alternative for SMTEs’ development using a Quantitative Strategic Planning Matrix (QSPM). The research concludes that enhancing SMTEs involves a multifaceted approach, including effective planning, digital transformation, fostering collaboration, and investing in halal-friendly infrastructure with standardization in halal certification. Through a qualitative approach and QSPM analysis, the study identifies strategic priorities like collaborative partnerships, religious reputation culture implementation, and digital tourism promotion as crucial strategies for SMTEs’ success. This research significantly contributes to the development of halal tourism enterprises by involving a unique context, employing less common methodology, and focusing on sustainable development. The limitations of this study pertain to the impact of uncontrollable external changes, while the future research agenda explores predictive modeling and regional comparisons to advance further the understanding of strategy outcomes in halal tourism development.

Digitalization, Branding, and Network Collaboration Strategy among SMTEs: Preliminary Qualitative Analysis Wardhani, Windi Novia Ratri; Purnomo, Purnomo; Pratiwi, Ratih; Nasution, Saipul
Journal of Digital Marketing and Halal Industry Vol 5, No 2 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2023.5.2.18905

The primary objective of this research is to develop strategies enabling Small and Medium Tourism Enterprises (SMTEs) to effectively navigate and actively participate in digital transformation and collaborative networks. Employing a qualitative methodology with the application of Quantitative Strategic Planning Matrix (QSPM) analysis, data for this study is gathered through direct observations and interviews involving stakeholders in the tourism industry, local government, village authorities, and tourism business associations such as PHRI (Persatuan Hotel dan Restoran Indonesia) and BPW (Badan Pariwisata Wisatawan). The key findings underscore the significance of (1) fostering a positive service reputation culture, (2) involving diverse stakeholders in establishing a sustainable tourism destination management system, and (3) reinforcing tourism promotion efforts through the strategic use of expanded digital media channels. The practical implications of this research extend to providing tangible guidance for SMTEs to actively enhance their services for tourists. The distinctive contributions of this study manifest in three key dimensions. Firstly, the introduction of the service reputation culture as an innovative approach supports the evolution of novel services in the tourism industry. Secondly, it addresses the underexplored research theme of SMTEs, filling a significant knowledge gap. Thirdly, the utilization of QSPM analysis in this study showcases originality, as this analytical method is rarely employed in analogous contexts. Consequently, this research contributes unprecedented insights to the strategic understanding of SMTEs within the realm of service reputation culture, paving the way for innovative and informed approaches in the tourism industry.

URGENSITAS LITERASI GENERASI MUDA DALAM MENDORONG DAYA SAING DESA KARANGPATIHAN Setyowulan, Endang Sarwiningsih; Wardhani, Windi Novia Ratri
Fokus ABDIMAS Vol 3, No 1: April 2024
Publisher : STIE Pelita Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/abdimas.3.1.69-73

This community engagement aims to enhance literacy and reading interest in Karangpatihan Village, a remote village in the hinterland area. We implemented a community program consisting of a series of activities, including the establishment of a village library, book clubs, literacy workshops for children and adults, and literacy campaigns at the village level. Through collaborative approaches with the village government, local schools, and the community, we successfully created an environment that supports and stimulates reading interest among the residents of Karangpatihan Village. We also engaged local role models, such as teachers, community leaders, and writers, to provide additional motivation to the community in improving literacy. Program evaluation indicates a significant improvement in reading interest and literacy skills among children, teenagers, and adults in Karangpatihan Village. We believe that the steps we have taken not only help enhance the quality of life and knowledge of the community but also have long-term positive impacts in unlocking potential and strengthening the local community.

PENGEMBANGAN POTENSI KELOKALAN DESA KARANGPATIHAN DALAM PENGEMBANGAN WISATA BERBASIS MASYARAKAT Wardhani, Windi Novia Ratri; Pratiwi, Ratih -
Fokus ABDIMAS Vol 3, No 2: Oktober 2024
Publisher : STIE Pelita Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/abdimas.3.2.100-105

Engagement with the community is not only an implementation of the third pillar of the Tridharma of Higher Education but also a strategic step to enhance the execution of the pillars of education, research, and community service. The village of Karangpatihan, previously known as the 'village of the intellectually disabled' due to a high number of residents with intellectual disabilities, has undergone positive changes through collaborative efforts with Rumah Harapan. Through this initiative, our goal is to develop the local potential of the village by supporting training programs in skills development, local product marketing, and community-based tourism promotion. In this context, we conducted a mini-workshop titled "Development of the Local Potential of Karangpatihan Village in Community-Based Tourism Development" for 30 young individuals affiliated with Karang Taruna. The method employed in this community engagement is training and mentoring for the younger generation in identifying elements of local potential and the developmental process towards becoming a pilot tourist village. The outcomes of this engagement demonstrate strategic steps to develop local potential and advance the tourism sector sustainably and inclusively. These steps include, identifying local potential; involving active community participation to tourism development; organizing tourism skill training programs; and building partnerships and collaborations to support infrastructure and sustainable tourism promotion. Keywords: intellectual disabilities; tourist village; local potential of Karangpatihan Village.

PENINGKATAN KOMPETENSI PENGELOLAAN KEUANGAN PELAKU UMKM DESA KARANGPATIHAN PONOROGO Budiarto, Arif -; Wardhani, Windi Novia Ratri
Fokus ABDIMAS Vol 3, No 2: Oktober 2024
Publisher : STIE Pelita Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/abdimas.3.2.92-99

Pengelolaan keuangan yang efektif adalah kunci keberhasilan bagi Usaha Mikro, Kecil, dan Menengah (UMKM), terutama di lingkungan pedesaan seperti Desa Karangpatihan. Pengabdian Kepada Masyarakat (PKM) ini bertujuan untuk memberikan saran dan dukungan kepada pelaku UMKM di Desa Karangpatihan dalam meningkatkan kemampuan mereka dalam mengelola keuangan secara efektif. PKM ini dilaksankan dengan pendekatan pelatihan dan pendampingan yang diselenggarakan untuk membantu pelaku UMKM memahami konsep dasar manajemen keuangan, pencatatan transaksi, perencanaan anggaran, dan strategi pengelolaan kas. Hasil PKM menunjukkan bahwa pelaku UMKM dapat meningkatkan kemampuan mereka dalam mengelola keuangan dengan lebih efektif melalui pendidikan, penerapan teknologi sederhana, membangun jaringan, mengakses sumber daya luar, dan melakukan evaluasi secara teratur. Dengan demikian, upaya ini diharapkan dapat berkontribusi pada peningkatan kinerja dan keberlanjutan UMKM di Desa Karangpatihan, serta memperkuat peran perguruan tinggi sebagai mitra pembangunan lokal.

Digitalization, Branding, and Network Collaboration Strategy among SMTEs: Preliminary Qualitative Analysis Wardhani, Windi Novia Ratri; Purnomo, Purnomo; Pratiwi, Ratih; Nasution, Saipul
Journal of Digital Marketing and Halal Industry Vol. 5 No. 2 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2023.5.2.18905

The primary objective of this research is to develop strategies enabling Small and Medium Tourism Enterprises (SMTEs) to effectively navigate and actively participate in digital transformation and collaborative networks. Employing a qualitative methodology with the application of Quantitative Strategic Planning Matrix (QSPM) analysis, data for this study is gathered through direct observations and interviews involving stakeholders in the tourism industry, local government, village authorities, and tourism business associations such as PHRI (Persatuan Hotel dan Restoran Indonesia) and BPW (Badan Pariwisata Wisatawan). The key findings underscore the significance of (1) fostering a positive service reputation culture, (2) involving diverse stakeholders in establishing a sustainable tourism destination management system, and (3) reinforcing tourism promotion efforts through the strategic use of expanded digital media channels. The practical implications of this research extend to providing tangible guidance for SMTEs to actively enhance their services for tourists. The distinctive contributions of this study manifest in three key dimensions. Firstly, the introduction of the service reputation culture as an innovative approach supports the evolution of novel services in the tourism industry. Secondly, it addresses the underexplored research theme of SMTEs, filling a significant knowledge gap. Thirdly, the utilization of QSPM analysis in this study showcases originality, as this analytical method is rarely employed in analogous contexts. Consequently, this research contributes unprecedented insights to the strategic understanding of SMTEs within the realm of service reputation culture, paving the way for innovative and informed approaches in the tourism industry.

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