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Analysis of Financial Decision-Making with a Behavioral Economics Approach: Perspectives on Capital Market Investors Rizani, Ahmad; Zakariyya Rasyad, Rizky; Budiarti, Lina; Sri Sulistyawati, Upik
International Journal of Management Science and Information Technology Vol. 3 No. 2 (2023): July - December 2023
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v3i2.1471

Abstract

This study aims to analyze the financial decision-making of investors in capital markets using the approach of behavioral economics. Behavioral economics studies how psychological and emotional factors influence financial decision-making. This study involves analyzing various aspects of investor behavior including loss aversion, information framing, overconfidence, herd behavior, and demographic factors. The results show that investors tend to fear losses more than profits, which affects prudent decision-making. The way information is presented also influences investment decisions, where the formation of a positive or negative frame can affect perceptions of risk and opportunities for profit. Overconfidence also plays a role in investment decision-making, with overconfident investors tend to underestimate risk. Herd behavior is also seen in this study, where investors tend to follow market trends without in-depth analysis, which can increase market volatility. Demographic factors such as age, gender, education, and investment experience also play a role in investment strategy and risk preference. This research provides important insights to investors and market participants about the psychological factors that influence financial decision-making. With a better understanding of investor behavior, it is hoped that investors will be able to make more informed and informed decisions, as well as reduce the impact of psychological biases in the future. financial decision-making in capital markets.
Pendampingan Manajemen Usaha Pada Unit Usaha Mahasiwa Program Studi Bisnis Digital Institut Teknologi dan Bisnis Muhammadiyah Bali Munawir, Munawir; Sri Sulistyawati, Upik; Umar Rofi'i, Yulianto; Allena Dewi, Shanti; Faturohman, Maman
Jurnal Pengabdian Masyarakat Nusantara (JPMN) Vol. 3 No. 2 (2023): Agustus 2023 - Januari 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jpmn.v3i2.2192

Abstract

This community service aims to provide business management assistance to the business units of students of the Digital Business Study Program at the Muhammadiyah Bali Institute of Technology and Business which will be held from 13 to 15 December 2023. Mentoring participants are students of the Digital Business Study Program of the Muhammadiyah Bali Institute of Technology and Business and representatives from other study programs accompanied by lecturers from the Digital Business Study Program and Entrepreneurship Study Program. The method used in this service activity is training and mentoring to student business units. The results of the service found that the mentoring training participants were very concerned about efforts to improve their business and develop it. The role of the team in assisting requires effort and time to develop them to be competitive in their products. Mentoring training formulates future follow-up plans through regular meeting plans to discuss progress, challenges, and improvements that need to be made and schedule individual consultation sessions to discuss specific problems or needs faced by student unit managers.
Holistic Strategy in Building Competitive Advantage in the Digital Era and Market Disruption Sri Handono, Wahyu; Umar Rofi’i, Yulianto; Sri Sulistyawati, Upik
International Journal of Management Science and Information Technology Vol. 4 No. 2 (2024): July - December 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v4i2.3320

Abstract

This study aims to analyze the effect of a holistic strategy on a company's success in maintaining competitive advantage in the digital transformation era. The holistic strategy includes technology adoption, human resource development, business model innovation, customer orientation, and risk management. This study uses a quantitative approach with a survey method through a closed questionnaire distributed to managers and executives in 100 companies spread across various industrial sectors, including technology, manufacturing, services, and retail. Respondents were selected based on their company's involvement in digital transformation initiatives for at least two years. The collected data were analyzed using descriptive statistics and linear regression to evaluate the relationship between the independent (holistic strategy) and the dependent (competitive advantage) variables. The study results show that technology adoption, especially AI, big data, and IoT, significantly affects company performance and strengthens its competitive advantage. In addition, employee digital skills development, innovation in business models, and a focus on improving customer satisfaction have also been shown to play an important role in driving business growth. Effective risk management helps companies deal with market disruption and economic uncertainty to maintain their operations' sustainability. These findings emphasize the importance of integrating various elements in a holistic strategy to ensure a company's success in the era of dynamic digital competition. This research provides theoretical and practical contributions for business managers in formulating adaptive and sustainable strategies amidst technological disruption. The implications of these findings suggest that companies need to accelerate their digital transformation by strengthening the synergy between technology, human resources, innovation, and risk management to maintain their competitiveness in the global market.
Analysis of Financial Decision-Making with a Behavioral Economics Approach: Perspectives on Capital Market Investors Rizani, Ahmad; Zakariyya Rasyad, Rizky; Budiarti, Lina; Sri Sulistyawati, Upik
International Journal of Management Science and Information Technology Vol. 3 No. 2 (2023): July - December 2023
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v3i2.1471

Abstract

This study aims to analyze the financial decision-making of investors in capital markets using the approach of behavioral economics. Behavioral economics studies how psychological and emotional factors influence financial decision-making. This study involves analyzing various aspects of investor behavior including loss aversion, information framing, overconfidence, herd behavior, and demographic factors. The results show that investors tend to fear losses more than profits, which affects prudent decision-making. The way information is presented also influences investment decisions, where the formation of a positive or negative frame can affect perceptions of risk and opportunities for profit. Overconfidence also plays a role in investment decision-making, with overconfident investors tend to underestimate risk. Herd behavior is also seen in this study, where investors tend to follow market trends without in-depth analysis, which can increase market volatility. Demographic factors such as age, gender, education, and investment experience also play a role in investment strategy and risk preference. This research provides important insights to investors and market participants about the psychological factors that influence financial decision-making. With a better understanding of investor behavior, it is hoped that investors will be able to make more informed and informed decisions, as well as reduce the impact of psychological biases in the future. financial decision-making in capital markets.
Holistic Strategy in Building Competitive Advantage in the Digital Era and Market Disruption Sri Handono, Wahyu; Umar Rofi’i, Yulianto; Sri Sulistyawati, Upik
International Journal of Management Science and Information Technology Vol. 4 No. 2 (2024): July - December 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v4i2.3320

Abstract

This study aims to analyze the effect of a holistic strategy on a company's success in maintaining competitive advantage in the digital transformation era. The holistic strategy includes technology adoption, human resource development, business model innovation, customer orientation, and risk management. This study uses a quantitative approach with a survey method through a closed questionnaire distributed to managers and executives in 100 companies spread across various industrial sectors, including technology, manufacturing, services, and retail. Respondents were selected based on their company's involvement in digital transformation initiatives for at least two years. The collected data were analyzed using descriptive statistics and linear regression to evaluate the relationship between the independent (holistic strategy) and the dependent (competitive advantage) variables. The study results show that technology adoption, especially AI, big data, and IoT, significantly affects company performance and strengthens its competitive advantage. In addition, employee digital skills development, innovation in business models, and a focus on improving customer satisfaction have also been shown to play an important role in driving business growth. Effective risk management helps companies deal with market disruption and economic uncertainty to maintain their operations' sustainability. These findings emphasize the importance of integrating various elements in a holistic strategy to ensure a company's success in the era of dynamic digital competition. This research provides theoretical and practical contributions for business managers in formulating adaptive and sustainable strategies amidst technological disruption. The implications of these findings suggest that companies need to accelerate their digital transformation by strengthening the synergy between technology, human resources, innovation, and risk management to maintain their competitiveness in the global market.
Pendampingan Manajemen Usaha Pada Unit Usaha Mahasiwa Program Studi Bisnis Digital Institut Teknologi dan Bisnis Muhammadiyah Bali Munawir, Munawir; Sri Sulistyawati, Upik; Umar Rofi'i, Yulianto; Allena Dewi, Shanti; Faturohman, Maman
Jurnal Pengabdian Masyarakat Nusantara (JPMN) Vol. 3 No. 2 (2023): Agustus 2023 - Januari 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jpmn.v3i2.2192

Abstract

This community service aims to provide business management assistance to the business units of students of the Digital Business Study Program at the Muhammadiyah Bali Institute of Technology and Business which will be held from 13 to 15 December 2023. Mentoring participants are students of the Digital Business Study Program of the Muhammadiyah Bali Institute of Technology and Business and representatives from other study programs accompanied by lecturers from the Digital Business Study Program and Entrepreneurship Study Program. The method used in this service activity is training and mentoring to student business units. The results of the service found that the mentoring training participants were very concerned about efforts to improve their business and develop it. The role of the team in assisting requires effort and time to develop them to be competitive in their products. Mentoring training formulates future follow-up plans through regular meeting plans to discuss progress, challenges, and improvements that need to be made and schedule individual consultation sessions to discuss specific problems or needs faced by student unit managers.
Penerapan Strategi Marketing Pada Aisyah Desert and Drinks Menggunakan Landing Page Munawir, Munawir; Sri Sulistyawati, Upik
Jurnal Manajemen Sistem Informasi (JMASIF) Vol. 1 No. 2 (2022): Oktober 2022
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (251.073 KB) | DOI: 10.35870/jmasif.v1i2.125

Abstract

The role of internet technology is felt to be increasingly important because it provides multiple benefits for digital marketing. landing page as an online shop system that is very accurate so that any information is included in it. Aisyah Desert and Drinks is one of the food and beverage businesses in Jembrana Regency. Due to the lack of media for offline promotion and information as well as to improve the quality of marketing. then a strategy was built by designing and entering online shop information that aims to make it easier for customers to order at Aisyah Desert and Drinks online based on a website in the form of a landing page. The advantage of using a landing page is being able to create informative and educational offering content, so that potential buyers are interested in buying products and will be very helpful in promoting businesses through this online system. in making this landing page using the waterfall method. This model is actually a "Linear Sequential Model" which describes a systematic and sequential approach to software development, starting with the specification of user requirements and then continuing through the stages of planning, modeling, construction, as well as delivery of the system to the users deployment.
Decoding Big Data: Mengubah Data Menjadi Keunggulan Kompetitif dalam Pengambilan Keputusan Bisnis Sri Sulistyawati, Upik; Munawir
Jurnal Manajemen dan Teknologi Vol. 1 No. 2 (2024): November
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63447/jmt.v1i2.1114

Abstract

Penelitian ini mengkaji peran Big Data dalam menciptakan keunggulan kompetitif bagi perusahaan melalui pendekatan analitik yang mencakup metode deskriptif, prediktif, dan preskriptif. Dengan menggunakan studi kasus empiris di berbagai sektor industri seperti ritel, keuangan, dan kesehatan, penelitian ini menunjukkan bahwa pemanfaatan Big Data memungkinkan organisasi untuk mengidentifikasi peluang pasar, memitigasi risiko, dan meningkatkan efisiensi operasional. Pendekatan bibliometrik yang diterapkan membantu dalam memetakan tren penelitian terkait Big Data, termasuk identifikasi kolaborasi antar peneliti dan kluster riset dominan. Hasil studi menunjukkan bahwa perusahaan yang secara optimal mengintegrasikan Big Data ke dalam proses pengambilan keputusan mampu merespons dinamika pasar dengan lebih cepat, mengurangi biaya operasional, dan memperkuat loyalitas pelanggan. Selain itu, analitik Big Data memungkinkan prediksi yang lebih akurat terhadap tren pasar dan perilaku konsumen, yang berujung pada inovasi produk dan layanan yang lebih relevan. Penelitian ini juga menyoroti pentingnya kepemimpinan transformasional dalam memfasilitasi implementasi Big Data, serta tantangan yang dihadapi organisasi terkait privasi dan keamanan data. Dengan demikian, penelitian ini memberikan kontribusi signifikan bagi pemahaman tentang pentingnya Big Data dalam pengembangan strategi bisnis yang berbasis data di era digital.