Garuda - Garba Rujukan Digital

Evaluasi Efektivitas Iklan Aero Street di Media Sosial dengan Consumer Decision Model (CDM) Mardiani, Eri; Rasyad, Rizky Zakariyya; Hasian, Irene
Jurnal EMT KITA Vol 8 No 1 (2024): JANUARY 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v8i1.2165

Social media advertising plays a crucial role in marketing. This research evaluates the influence of advertising messages and Brand recognition on consumer Attitudes on social media, using the Consumer Decision Model (CDM) on Aero Street advertising. A total of 100 respondents were selected through purposive sampling. Data was collected through questionnaires and analyzed using multiple linear regression. The results show that the advertising message variables (I, Information) and Brand recognition (B, Brand recognition) have a positive effect on consumer Attitudes (A, Attitude), such as A = 2.172 + 0.229F + 0.258B. The calculated F statistical test is 19.005, exceeding the F table of 3.090, indicating a significant joint influence. The advertising message and Brand recognition variables simultaneously and partially have a significant effect on consumer Attitudes, showing the effectiveness of Aero Street advertising on social media with CDM.

Analysis of Financial Decision-Making with a Behavioral Economics Approach: Perspectives on Capital Market Investors Rizani, Ahmad; Zakariyya Rasyad, Rizky; Budiarti, Lina; Sri Sulistyawati, Upik
International Journal of Management Science and Information Technology Vol. 3 No. 2 (2023): July - December 2023
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v3i2.1471

This study aims to analyze the financial decision-making of investors in capital markets using the approach of behavioral economics. Behavioral economics studies how psychological and emotional factors influence financial decision-making. This study involves analyzing various aspects of investor behavior including loss aversion, information framing, overconfidence, herd behavior, and demographic factors. The results show that investors tend to fear losses more than profits, which affects prudent decision-making. The way information is presented also influences investment decisions, where the formation of a positive or negative frame can affect perceptions of risk and opportunities for profit. Overconfidence also plays a role in investment decision-making, with overconfident investors tend to underestimate risk. Herd behavior is also seen in this study, where investors tend to follow market trends without in-depth analysis, which can increase market volatility. Demographic factors such as age, gender, education, and investment experience also play a role in investment strategy and risk preference. This research provides important insights to investors and market participants about the psychological factors that influence financial decision-making. With a better understanding of investor behavior, it is hoped that investors will be able to make more informed and informed decisions, as well as reduce the impact of psychological biases in the future. financial decision-making in capital markets.

Effective Digital Business Management Strategy: A Structured Approach to Turning Challenges into Opportunities for Sustainable Growth and Innovation Rasyad, Rizky Zakariyya; Nuraini Mawardah, Putri
International Journal of Management Science and Information Technology Vol. 4 No. 2 (2024): July - December 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v4i2.3142

Digital transformation has become one of the main pillars of modern business strategy, requiring companies to adapt to technological developments and maximize emerging opportunities. This article explores effective digital business management strategies, focusing on a structured approach to transform challenges into opportunities for growth and sustainable innovation. Through a qualitative approach based on literature studies and case analysis, this study identifies key elements in digital business management strategies, including the use of information technology (IT) and management information systems (MIS), the use of data and analytics, organizational flexibility, continuous innovation, and strategic collaboration with external parties. The results show that companies that successfully implement this strategy can adapt quickly to market changes, improve operational efficiency, and create competitive advantages. Flexibility and continuous innovation are also found to be important factors in ensuring business continuity amidst technological disruption. In addition, collaboration between companies, startups, and academic institutions is a key element in driving innovation and optimizing resources. This article contributes to the academic literature and business practice, by offering practical guidance for companies to formulate superior digital strategies in the era of global competition.

Analysis of Financial Decision-Making with a Behavioral Economics Approach: Perspectives on Capital Market Investors Rizani, Ahmad; Zakariyya Rasyad, Rizky; Budiarti, Lina; Sri Sulistyawati, Upik
International Journal of Management Science and Information Technology Vol. 3 No. 2 (2023): July - December 2023
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v3i2.1471

This study aims to analyze the financial decision-making of investors in capital markets using the approach of behavioral economics. Behavioral economics studies how psychological and emotional factors influence financial decision-making. This study involves analyzing various aspects of investor behavior including loss aversion, information framing, overconfidence, herd behavior, and demographic factors. The results show that investors tend to fear losses more than profits, which affects prudent decision-making. The way information is presented also influences investment decisions, where the formation of a positive or negative frame can affect perceptions of risk and opportunities for profit. Overconfidence also plays a role in investment decision-making, with overconfident investors tend to underestimate risk. Herd behavior is also seen in this study, where investors tend to follow market trends without in-depth analysis, which can increase market volatility. Demographic factors such as age, gender, education, and investment experience also play a role in investment strategy and risk preference. This research provides important insights to investors and market participants about the psychological factors that influence financial decision-making. With a better understanding of investor behavior, it is hoped that investors will be able to make more informed and informed decisions, as well as reduce the impact of psychological biases in the future. financial decision-making in capital markets.

Effective Digital Business Management Strategy: A Structured Approach to Turning Challenges into Opportunities for Sustainable Growth and Innovation Rasyad, Rizky Zakariyya; Nuraini Mawardah, Putri
International Journal of Management Science and Information Technology Vol. 4 No. 2 (2024): July - December 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v4i2.3142

Digital transformation has become one of the main pillars of modern business strategy, requiring companies to adapt to technological developments and maximize emerging opportunities. This article explores effective digital business management strategies, focusing on a structured approach to transform challenges into opportunities for growth and sustainable innovation. Through a qualitative approach based on literature studies and case analysis, this study identifies key elements in digital business management strategies, including the use of information technology (IT) and management information systems (MIS), the use of data and analytics, organizational flexibility, continuous innovation, and strategic collaboration with external parties. The results show that companies that successfully implement this strategy can adapt quickly to market changes, improve operational efficiency, and create competitive advantages. Flexibility and continuous innovation are also found to be important factors in ensuring business continuity amidst technological disruption. In addition, collaboration between companies, startups, and academic institutions is a key element in driving innovation and optimizing resources. This article contributes to the academic literature and business practice, by offering practical guidance for companies to formulate superior digital strategies in the era of global competition.

Website Design for Spiritual Items at The Catholic Church of Saint Lukas Parish Samarinda Using The Waterfall Method Palayukan, Teresa Dominika; Pahrudin, Pajar; Rasyad, Rizky Zakariyya
ProBisnis : Jurnal Manajemen Vol. 16 No. 2 (2025): April 2025: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar

The purpose of this study is to design and build a website that provides information about spiritual objects in the Saint Luke Parish Catholic Church in Samarinda, with the hope of making it easier for the congregation to access the information. The method used in developing this website is the Waterfall method. This process includes the stages of needs analysis, system design, implementation, testing, and maintenance. Each stage is carried out sequentially to ensure that all aspects of the website can function properly. The results of this study indicate that the website that was built can provide accurate and easily accessible information about spiritual objects. In addition, this website is also equipped with features that make it easy for users to search for and obtain the information they need. The original value of this study lies in the development of a website that is specific to the needs of the Saint Luke Parish Catholic Church in Samarinda, which does not yet have an adequate digital platform to convey information about spiritual objects. This website is expected to be a useful source of information for the congregation and increase their involvement in church activities.

Analysis of the Influence of Instagram and TikTok on Motivation and Learning Outcomes of High School Students in Indonesia Mayasari, Renni; Agoestyowati, Redjeki; Rasyad, Rizky Zakariyya
International Journal Education and Computer Studies (IJECS) Vol. 5 No. 2 (2025): JULY
Publisher : Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijecs.v5i2.4616

In the digital era, education is undergoing a profound transformation with the emergence of social media as a powerful learning tool. This study explores the impact of Instagram and TikTok on student learning in Indonesia through a case study approach conducted at three high schools in Jakarta, Surabaya, and Bandung. The research aims to analyze how these social media platforms influence students' learning motivation, academic performance, and character development. Employing a qualitative methodology, data were collected through in-depth interviews, classroom observations, and content analysis of social media materials. The findings reveal that Instagram and TikTok significantly boost learning motivation among 78% of the 90 eleventh-grade students surveyed and improve academic performance by 15-25% in subjects like chemistry and sociology. However, challenges such as distraction from non-educational content (reported by 60% of students) and inadequate digital literacy skills pose significant hurdles. Additionally, while positive content fosters values like respect and responsibility, exposure to inappropriate material risks undermining character development. This study recommends the strategic integration of social media into the curriculum with clear guidelines and teacher guidance, alongside digital literacy training, to maximize benefits and mitigate negative impacts. These insights offer a pathway for educators and policymakers to harness the potential of digital platforms in enhancing education while addressing their inherent challenges.

Efektivitas Beasiswa Pendidikan dalam Meningkatkan Akses Pendidikan Tinggi bagi Masyarakat Berpenghasilan Rendah di Kalimantan Timur Madani, Muhammad Nur; Naila, Naila Faradila; Rasyad, Rizky Zakariyya
Nusantara Innovation Journal Vol. 3 No. 2 (2025): June
Publisher : Badan Pengembangan Sumber Daya Manusia Provinsi Kalimantan Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70260/nij.v3i2.53

The Kartu Indonesia Pintar (KIP) program has emerged as a key initiative by the Indonesian government to enhance higher education access for low-income communities. This study focuses on assessing how effective the KIP scholarship program is in helping students from economically disadvantaged backgrounds in East Kalimantan. A qualitative research method involving interviews with scholarship recipients was utilized to uncover both the advantages and challenges they encounter. The findings indicated that while the KIP scholarship motivates students to achieve academically, there are concerns regarding the accuracy of recipient targeting and the sufficiency of financial aid. Although KIP recipients emphasized the importance of this support, it often falls short of meeting their living and educational expenses, particularly for those from other regions. To improve the program, this study recommends enhancing transparency in the selection process, adjusting financial aid to better fit local needs, and conducting regular evaluations to ensure the KIP scholarship remains effective. These proposed enhancements aim to increase the program’s benefits, promote equal access to higher education, and bolster the quality of human resources in Indonesia.

Analysis of the Influence of Instagram and TikTok on Motivation and Learning Outcomes of High School Students in Indonesia Mayasari, Renni; Agoestyowati, Redjeki; Rasyad, Rizky Zakariyya
International Journal Education and Computer Studies (IJECS) Vol. 5 No. 2 (2025): JULY
Publisher : Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijecs.v5i2.4616

In the digital era, education is undergoing a profound transformation with the emergence of social media as a powerful learning tool. This study explores the impact of Instagram and TikTok on student learning in Indonesia through a case study approach conducted at three high schools in Jakarta, Surabaya, and Bandung. The research aims to analyze how these social media platforms influence students' learning motivation, academic performance, and character development. Employing a qualitative methodology, data were collected through in-depth interviews, classroom observations, and content analysis of social media materials. The findings reveal that Instagram and TikTok significantly boost learning motivation among 78% of the 90 eleventh-grade students surveyed and improve academic performance by 15-25% in subjects like chemistry and sociology. However, challenges such as distraction from non-educational content (reported by 60% of students) and inadequate digital literacy skills pose significant hurdles. Additionally, while positive content fosters values like respect and responsibility, exposure to inappropriate material risks undermining character development. This study recommends the strategic integration of social media into the curriculum with clear guidelines and teacher guidance, alongside digital literacy training, to maximize benefits and mitigate negative impacts. These insights offer a pathway for educators and policymakers to harness the potential of digital platforms in enhancing education while addressing their inherent challenges.

Peningkatan Kapasitas Digital UMKM Simpang Odah Etam Melalui Pendekatan Web Interaktif Rasyad, Rizky Zakariyya; Musyafa, Fahrul; Tumbel, Yosia Jeremy Ferdy; Hakim, Ayub Lukman; Rahmah, Azkia
Jurnal Pengabdian Pada Masyarakat IPTEKS Vol. 2 No. 2: Jurnal Pengabdian Pada Masyarakat IPTEKS, Juni 2025
Publisher : CV. Global Cendekia Inti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71094/jppmi.v2i2.100

This community service project aims to enhance the digital marketing capacity of SMEs at Simpang Odah Etam (SOE) through the implementation of an interactive web based promotional platform. Using participatory methods, the team worked directly with selected vendors to conduct digital mapping and prototype development. The intervention involved observation, interviews, and the development of digital map website using AI based design tools. The result was an increased awareness among vendors of digital business strategies and a web prototype used to promote vendors locations and products. The strategy also involved collaboration with the local toursim offince and media partners to amplify reach.

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