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All Journal LINIMASA: JURNAL ILMU KOMUNIKASI International Journal of Management Science and Information Technology (IJMSIT) Solo International Collaboration and Publication of Social Sciences and Humanities Jurnal Sistem Informasi dan Manajemen Riset Akuntansi dan Keuangan Indonesia Benefit: Jurnal Manajemen dan Bisnis
Purwo Saputro, Edy
Unknown Affiliation
Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Journal : International Journal of Management Science and Information Technology (IJMSIT)

 1 
The Effect of Social Media and Service Quality on Patient Loyalty with Satisfaction as Mediation at Mojosongo Clinic 1 Setia Budi, Rahmad; Purwo Saputro, Edy; Alam R, Yusuf
International Journal of Management Science and Information Technology Vol. 3 No. 2 (2023): July - December 2023
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v3i2.1874

Abstract

Mojosongo 1 Clinic is a health clinic that was established in 2017. The clinic has a busy situation every day. This is a reference for researchers to find out whether social media factors and customer quality can affect customer loyalty. The clinic has social media accounts in the form of Instagram and WhatsApp to carry out marketing through social media. The use of social media as a marketing tool has been used for 6 years. The purpose of this study is to analyze the effect of social media and service quality on patient loyalty with satisfaction as mediation at Mojosongo 1 Clinic. This research is quantitative. The participants in this study were visitors to Mojosongo 1 Health Centre. Purposive sampling is the sampling method used. The calculation uses Ferdinand's idea. 140 respondents were obtained as the research sample. Primary data was used in making this research.  Questionnaire distribution is the data collection method in this study. The data analysis method in this study uses SMARTPLS software, namely Partial Least Square (PLS). The results of this study show that social media has a positive and significant impact on Loyalty. Service quality has a negative and insignificant impact on Loyalty. Social Media and service quality have a positive and significant impact on Satisfaction. Satisfaction has a positive and significant impact on Loyalty. Social Media has a positive and significant impact on Loyalty through Satisfaction. Service quality has a positive and significant impact on Loyalty through Satisfaction.
The Influence of Live Streaming Features and Ease of Use on Purchase Intention for Muslim Fashion Products on Shopee Mediated by Consumer Trust Muhriza, Nurul; Purwo Saputro, Edy; Sholahuddin, Muhammad; Kussudyarsana, Kussudyarsana
International Journal of Management Science and Information Technology Vol. 4 No. 2 (2024): July - December 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v4i2.2931

Abstract

This study focuses on analyzing the impact of live streaming features and ease of use on purchase intention for Muslim fashion products on Shopee, with consumer trust as a mediator. The research uses a quantitative approach with a survey method, where data is collected through questionnaires distributed to 150 respondents who are active Shopee users in Sukoharjo Regency. Data analysis is performed using SmartPLS 3 to test the structural model and relationships between variables. The results show that live streaming and ease of use significantly affect consumer trust. Live streaming features also significantly affect purchase intention, while ease of use does not. Consumer trust is proven to mediate the relationship between live streaming features and purchase intention, as well as between ease of use and purchase intention. This research provides important implications for e-commerce industry practitioners, especially in marketing strategies for Muslim fashion products through the Shopee platform, highlighting the importance of live streaming features and building consumer trust to enhance purchase intention.
Price, Quality, and Availability Factors on Consumption Intention of Healthy Food Kusdiyanto, Kusdiyanto; Purwo Saputro, Edy; Irawati, Zulfa; Murwanti, Sri; Irmawati, Irmawati; Probowati Setyaningrum, Dewi
International Journal of Management Science and Information Technology Vol. 3 No. 1 (2023): January - June 2023
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v3i1.878

Abstract

The food people consume and how the food is consumed are essential determinants of health.Consumption of healthy food is an intriguing topic with contradictory findings in various cases. It provides an indirect overview of the diversity and interest in the study of healthy food products throughout both pandemic and endemic periods. Using regression analysis, this study examined the influence of price, quality, and availability on the purchase intention of healthy food products of 100 students. The results revealed that price, quality, and availability influenced the intention to purchase healthy food products. Limitations and suggestions for further studies are offered for consideration.
The Impact of Brand on Purchasing Decisions Purwo Saputro, Edy; Probowati Setyaningrum, Dewi
International Journal of Management Science and Information Technology Vol. 3 No. 1 (2023): January - June 2023
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v3i1.879

Abstract

Many factors influence purchasing decisions as they relate to several aspects. It becomes more complex when the choice is diverse and prices vary, including the influencing factors that provide freedom of choice. Brand is the concept of consumers and affects consumers’ decision-making. Therefore, brand image and brand trust of consumers are linked to each other. Thus, brand image will affect brand trust of consumers. In addition, the brand also indirectly influences purchasing decisions due to the increasing number of products. To that end, this research’s problem is whether the brand influences purchasing decisions. This research method employed regression analysis involving samples of 100 students from Faculty of Economics and Business, Universitas Muhammadiyah Surakarta representing the millennial generation. The results showcased that brand image did not affect purchasing decisions, but brand trust did. Further, limitations and suggestions are presented for theoretical deepening and further research.
Application of The Technology Acceptance Model in Measuring Customer Satisfaction and Loyalty Tasrif, Muh; Agus Setiawan, Anton; Purwo Saputro, Edy; Kussudyarsana, Kussudyarsana
International Journal of Management Science and Information Technology Vol. 3 No. 1 (2023): January - June 2023
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v3i1.1049

Abstract

This study aims to investigate the influence of technology acceptance factors and website service quality in measuring customer satisfaction and loyalty for online shopping. This research was conducted in Mamuju, Indonesia. The sample was selected using accidental sampling involving 200 Shopee marketplace users. The data in this study were processed using structural Equation Molding (SEM) with partial least square alternative 3.0 (PLS). The results of this study indicate that the technology acceptance factor has a positive and significant effect on customer satisfaction, the technology acceptance factor has a positive and significant effect on customer loyalty, website service quality has a positive and significant effect on customer satisfaction, website service quality has a positive and significant effect on customer loyalty and Consumer satisfaction has a positive and significant influence on consumer loyalty as well as customer satisfaction also plays a moderating role in the technology acceptance factor on loyalty through customer satisfaction and website service quality on customer loyalty through customer satisfaction.
The Effect of Social Media and Service Quality on Patient Loyalty with Satisfaction as Mediation at Mojosongo Clinic 1 Setia Budi, Rahmad; Purwo Saputro, Edy; Alam R, Yusuf
International Journal of Management Science and Information Technology Vol. 3 No. 2 (2023): July - December 2023
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v3i2.1874

Abstract

Mojosongo 1 Clinic is a health clinic that was established in 2017. The clinic has a busy situation every day. This is a reference for researchers to find out whether social media factors and customer quality can affect customer loyalty. The clinic has social media accounts in the form of Instagram and WhatsApp to carry out marketing through social media. The use of social media as a marketing tool has been used for 6 years. The purpose of this study is to analyze the effect of social media and service quality on patient loyalty with satisfaction as mediation at Mojosongo 1 Clinic. This research is quantitative. The participants in this study were visitors to Mojosongo 1 Health Centre. Purposive sampling is the sampling method used. The calculation uses Ferdinand's idea. 140 respondents were obtained as the research sample. Primary data was used in making this research.  Questionnaire distribution is the data collection method in this study. The data analysis method in this study uses SMARTPLS software, namely Partial Least Square (PLS). The results of this study show that social media has a positive and significant impact on Loyalty. Service quality has a negative and insignificant impact on Loyalty. Social Media and service quality have a positive and significant impact on Satisfaction. Satisfaction has a positive and significant impact on Loyalty. Social Media has a positive and significant impact on Loyalty through Satisfaction. Service quality has a positive and significant impact on Loyalty through Satisfaction.
The Influence of Live Streaming Features and Ease of Use on Purchase Intention for Muslim Fashion Products on Shopee Mediated by Consumer Trust Muhriza, Nurul; Purwo Saputro, Edy; Sholahuddin, Muhammad; Kussudyarsana, Kussudyarsana
International Journal of Management Science and Information Technology Vol. 4 No. 2 (2024): July - December 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v4i2.2931

Abstract

This study focuses on analyzing the impact of live streaming features and ease of use on purchase intention for Muslim fashion products on Shopee, with consumer trust as a mediator. The research uses a quantitative approach with a survey method, where data is collected through questionnaires distributed to 150 respondents who are active Shopee users in Sukoharjo Regency. Data analysis is performed using SmartPLS 3 to test the structural model and relationships between variables. The results show that live streaming and ease of use significantly affect consumer trust. Live streaming features also significantly affect purchase intention, while ease of use does not. Consumer trust is proven to mediate the relationship between live streaming features and purchase intention, as well as between ease of use and purchase intention. This research provides important implications for e-commerce industry practitioners, especially in marketing strategies for Muslim fashion products through the Shopee platform, highlighting the importance of live streaming features and building consumer trust to enhance purchase intention.
Co-Authors Agus Setiawan, Anton Alam R, Yusuf Azaria Maharani, Nova Azaria Rahmadiva, Lelita Candra Kusuma Wardana Dian Purworini Febriyanto, Ahmad Irmawati Irmawati Kusdiyanto Kusdiyanto, Kusdiyanto Kussudyarsana Kussudyarsana M. Sholahuddin Muh. Tasrif Muhriza, Nurul Oktavia, Josi Tana Nur Pradita Rahmalia, Yossy Probowati Setyaningrum, Dewi Puspita Sari, Dela Setia Budi, Rahmad Shakilla, Uwase Sri Murwanti Zulfa Irawati, Zulfa