Article Per Year (5 Year)
p-Index From 2020 - 2025
2.488
P-Index
This Author published in this journals
All Journal LINIMASA: JURNAL ILMU KOMUNIKASI Jurnal Kajian Komunikasi dan Pembangunan Daerah International Journal of Management Science and Information Technology (IJMSIT) Prosiding University Research Colloquium Innovative: Journal Of Social Science Research Solo International Collaboration and Publication of Social Sciences and Humanities Jurnal Sistem Informasi dan Manajemen Riset Akuntansi dan Keuangan Indonesia Benefit: Jurnal Manajemen dan Bisnis
Purwo Saputro, Edy
Unknown Affiliation
Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Public Health Social Sciences Other

Published : 16 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 16 Documents
Search

 1   2 
ANALISIS PENGGUNAAN INSTAGRAM SEBAGAI MEDIA KOMUNIKASI PEMASARAN ONLINE (STUDI DESKRIPTIF PADA AKUN @beautyhijab.sukoharjo) Puspita Sari, Dela; Purwo Saputro, Edy; Purworini, Dian; Azaria Rahmadiva, Lelita
Linimasa : Jurnal Ilmu Komunikasi Vol. 8 No. 2 (2025): Juli 2025
Publisher : Ilmu Komunikasi, FISIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/linimasa.v8i2.26162

Abstract

This study aims to determine and describe the use of Instagram as an online marketing communication media carried out by @beautyhijab.sukoharjo, in this study using the AIDA theory (Attention, Interest, Desire, Action), this study uses a descriptive qualitative approach, with data collection through interviews, observations and documentation of 2 people and documentation of the @beautyhijab.sukoharjo account, this study uses a purposive sampling sample with the criteria of the owner and admin of Instagram @beautyhijab.sukoharjo who have an understanding and participate in the process of managing Instagram as an online marketing communication media @beautyhijab.sukoharjo. the results of this study indicate that the use of Instagram is very effective in promoting @beautyhijab.sukoharjo products by implementing marketing communication strategies and applying the AIDA theory through the stages of Attention, Interest, Desire and Action @beautyhijab.sukoharjo can attract consumer attention to products through attractive offers until consumers take action to purchase products.
Extending of TAM Model in E-Filing Adoption Purwo Saputro, Edy; Candra Kusuma Wardana; Probowati Setyaningrum, Dewi; Febriyanto, Ahmad
Riset Akuntansi dan Keuangan Indonesia Vol. 10 No. 1 (2025): Riset Akuntansi dan Keuangan Indonesia
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/reaksi.v10i1.8357

Abstract

Digitalization and modernization supported by the development of the internet provide important value for the tax sector and taxpayers. This not only affects awareness and compliance but also its relevance to state revenue. Therefore, commitment to the adoption of e-filing is important. The purpose of this research is to examine the effect of taxpayer attitudes on e-filing adoption intentions using an extended TAM theoretical model by adding variables of perceived risk and government support. The novelty of this research is the expansion of the TAM model by adding these variables, especially for the government support variable which is still rarely done in poor developing countries, while government support is important to support e-filing regulations. The research involved 300 taxpayers with SEM-PLS analysis tools. The results show that all hypotheses are proven so that it is in the interest of competent parties to build a positive attitude of taxpayers towards e-filing which affects the intention to adopt e-filing. This confirms that the adoption of e-filing has an influence on tax revenue. On the one hand, limitations in the scope of respondents and observation settings are an opportunity for further research expansion so that it can provide better generalization of results.
Pengaruh Work Life Balance, Family Supportive Supervisor Behaviour, dan Kepuasan Kerja Terhadap Kinerja Karyawan Azaria Maharani, Nova; Purwo Saputro, Edy
Benefit: Jurnal Manajemen dan Bisnis Vol. 8 No. 2 (2023): Benefit : Volume 8 Desember No 2 tahun 2023
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v8i2.3033

Abstract

This study conducted to analyze the impact of work life balance, family supportive supervisor behavior, and job satisfaction towards employees performance. The method used in this paper is quantitative method. The data were collected by using questionnaire with measured responses through five point of Linkert scale. Furthermore, this study employed application named SPSS version 22 to help in analyzing the data. The respondents of this study are the employees of PT. Sapta Sari Tama in Surakarta branch with 40 employees as the total population. The result of this study as follows, that Work Life Balance made a significantly positive impact towards employees performance, meanwhile Family Supportive Supervisor Behavior made a negative impact and insignificant towards employees performance, and Job Satisfaction positively impact and significant towards employees performance.
Online Shopping Generasi Milenial Muqorobin, Agus; Purwo Saputro, Edy; Probowati Setyaningrum, ewi
Prosiding University Research Colloquium Proceeding of The 13th University Research Colloquium 2021: Sosial, Ekonomi, dan Psikologi
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Niat beli online menjadi salah satu isu riset yang menarik karenatemuan dari sejumlah riset sebelumnya menunjukan hasil beragam. Mengacu model TAM maka tujuan penelitian ini menguji hubungan3 variabel (perceived usefulness, perceived ease of use dan perceivedenjoyment terhadap niat beli online). Pemilihan purposive sampling dalam pencarian data melibatkan 100 responden. Hasil dari analisismenunjukan bahwa ketiga variabel tersebut berpengaruh signifikanpositif terhadap niat beli belanja online. Implikasi dari temuan risettidak hanya memperkaya kajian teoritis tapi juga implikasinya secarapraktis. Keterbatasan dan juga saran riset lanjutan menjadi acuanpertimbangan untuk riset lanjutan dan juga realitas research gap
Kolaborasi Manusia Dan Sumber Daya Robotik Menuju Masa Depan Manufaktur Berkelanjutan Industri 5.0 Nur Asida, Abi Yusuf; Purwo Saputro, Edy
Innovative: Journal Of Social Science Research Vol. 4 No. 1 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian Studi Kasus : Kolaborasi Manusia Dan Sumber Daya Robotik Menuju Masa Depan Manufaktur Berkelanjutan Industri 5. Era perkembangan teknologi digital menjadi pemicu perubahan bisnis, perkembangan ilmu pengetahuan dan teknologi telah memicu revolusi peradaban dunia, khususnya industri sebagai penggerak perekonomian dunia. Penelitian ini merupakan tinjauan literatur sistematis dengan menggunakan metode PRISMA (Preferred Reporting Items for Systematic Review and meta-analysist) yang dilakukan secara sistematis denga mengikuti tahapan atau protocol penelitian yang benar. Hasil litteratur mengungkapkan bahwa perubahan budaya organisasi merupakan inti dalam transformasi era digital, dan peran manajemen SDM dalam memfasilitasi perubahan budaya ini sangat penting. Dengan menggabungkan strategi yang bijak, pengembangan keterampilan, pemanfaatan teknologi, dan perubahan budaya, manajemen SDM akan menjadi pilar utama bagi kesuksesan organisasi dalam menghadapi tantangan dan peluang era digital yang terus berkembang.   Kata Kunci :Digitalisasi, Industri 5.0, Sumber Daya Robotik,
PENGARUH PROMOSI MEDIA SOSIAL DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PRODUK SKINCARE SKINTIFIC Rafidah Calistarahma, Inas; Purwo Saputro, Edy
DIALEKTIKA KOMUNIKA: Jurnal Kajian Komunikasi dan Pembangunan Daerah Vol. 11 No. 2 (2023): DIALEKTIKA KOMUNIKA: Jurnal Kajian Komunikasi dan Pembangunan Daerah
Publisher : Universitas Islam Syekh Yusuf

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33592/dk.v11i2.4154

Abstract

Promosi media sosial salah satu media pemasaran digital yang menggunakan platform sosial media melalui link situs web dalam jaringan, untuk tujuan mempromosikan suatu produk. Adanya promosi sosial media sangat mempermudah dalam hal informasi bagi calon konsumen yang ingin membeli produk tertentu. Tujuan dari penelitian ini untuk menganalisis pengaruh promosi dan citra merek terhadap keputusan pembelian konsumen produk skincare skintific. Metode pengumpulan data pada penelitian diatas menggunakan kuesioner. Adapun kajian data menurut BKKBN (Badan Kependudukan dan Keluarga Berencana Nasional) data tersebut disebarkan kepada usia remaja yang berumur 15-35 tahun yang sudah pernah menggunakan skincare skintific. Pada penelitian hasil pembahasan yang dilakukan dalam penelitian ini maka dapat diambil beberapa kesimpulan sebagai berikut: Promosi media sosial berpengaruh positif dan signifikan terhadap keputusan pembelian (Y). dan Citra merk berpengaruh positif terhadap keputusan pembelian produk.
Co-Authors Agus Muqorobin Agus Setiawan, Anton Alam R, Yusuf Azaria Maharani, Nova Azaria Rahmadiva, Lelita Candra Kusuma Wardana Dian Purworini Febriyanto, Ahmad Irmawati Irmawati Kusdiyanto Kusdiyanto, Kusdiyanto Kussudyarsana Kussudyarsana M. Sholahuddin Muh. Tasrif Muhriza, Nurul Nur Asida, Abi Yusuf Oktavia, Josi Tana Nur Pradita Rahmalia, Yossy Probowati Setyaningrum, Dewi Probowati Setyaningrum, ewi Puspita Sari, Dela Rafidah Calistarahma, Inas Setia Budi, Rahmad Shakilla, Uwase Sri Murwanti Zulfa Irawati, Zulfa