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All Journal LINIMASA: JURNAL ILMU KOMUNIKASI International Journal of Management Science and Information Technology (IJMSIT) Solo International Collaboration and Publication of Social Sciences and Humanities Jurnal Sistem Informasi dan Manajemen Riset Akuntansi dan Keuangan Indonesia Benefit: Jurnal Manajemen dan Bisnis
Purwo Saputro, Edy
Unknown Affiliation
Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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ANALISIS PENGGUNAAN INSTAGRAM SEBAGAI MEDIA KOMUNIKASI PEMASARAN ONLINE (STUDI DESKRIPTIF PADA AKUN @beautyhijab.sukoharjo) Puspita Sari, Dela; Purwo Saputro, Edy; Purworini, Dian; Azaria Rahmadiva, Lelita
Linimasa : Jurnal Ilmu Komunikasi Vol. 8 No. 2 (2025): Juli 2025
Publisher : Ilmu Komunikasi, FISIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/linimasa.v8i2.26162

Abstract

This study aims to determine and describe the use of Instagram as an online marketing communication media carried out by @beautyhijab.sukoharjo, in this study using the AIDA theory (Attention, Interest, Desire, Action), this study uses a descriptive qualitative approach, with data collection through interviews, observations and documentation of 2 people and documentation of the @beautyhijab.sukoharjo account, this study uses a purposive sampling sample with the criteria of the owner and admin of Instagram @beautyhijab.sukoharjo who have an understanding and participate in the process of managing Instagram as an online marketing communication media @beautyhijab.sukoharjo. the results of this study indicate that the use of Instagram is very effective in promoting @beautyhijab.sukoharjo products by implementing marketing communication strategies and applying the AIDA theory through the stages of Attention, Interest, Desire and Action @beautyhijab.sukoharjo can attract consumer attention to products through attractive offers until consumers take action to purchase products.
Extending of TAM Model in E-Filing Adoption Purwo Saputro, Edy; Candra Kusuma Wardana; Probowati Setyaningrum, Dewi; Febriyanto, Ahmad
Riset Akuntansi dan Keuangan Indonesia Vol. 10 No. 1 (2025): Riset Akuntansi dan Keuangan Indonesia
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/reaksi.v10i1.8357

Abstract

Digitalization and modernization supported by the development of the internet provide important value for the tax sector and taxpayers. This not only affects awareness and compliance but also its relevance to state revenue. Therefore, commitment to the adoption of e-filing is important. The purpose of this research is to examine the effect of taxpayer attitudes on e-filing adoption intentions using an extended TAM theoretical model by adding variables of perceived risk and government support. The novelty of this research is the expansion of the TAM model by adding these variables, especially for the government support variable which is still rarely done in poor developing countries, while government support is important to support e-filing regulations. The research involved 300 taxpayers with SEM-PLS analysis tools. The results show that all hypotheses are proven so that it is in the interest of competent parties to build a positive attitude of taxpayers towards e-filing which affects the intention to adopt e-filing. This confirms that the adoption of e-filing has an influence on tax revenue. On the one hand, limitations in the scope of respondents and observation settings are an opportunity for further research expansion so that it can provide better generalization of results.
Pengaruh Work Life Balance, Family Supportive Supervisor Behaviour, dan Kepuasan Kerja Terhadap Kinerja Karyawan Azaria Maharani, Nova; Purwo Saputro, Edy
Benefit: Jurnal Manajemen dan Bisnis Vol. 8 No. 2 (2023): Benefit : Volume 8 Desember No 2 tahun 2023
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v8i2.3033

Abstract

This study conducted to analyze the impact of work life balance, family supportive supervisor behavior, and job satisfaction towards employees performance. The method used in this paper is quantitative method. The data were collected by using questionnaire with measured responses through five point of Linkert scale. Furthermore, this study employed application named SPSS version 22 to help in analyzing the data. The respondents of this study are the employees of PT. Sapta Sari Tama in Surakarta branch with 40 employees as the total population. The result of this study as follows, that Work Life Balance made a significantly positive impact towards employees performance, meanwhile Family Supportive Supervisor Behavior made a negative impact and insignificant towards employees performance, and Job Satisfaction positively impact and significant towards employees performance.
Co-Authors Agus Setiawan, Anton Alam R, Yusuf Azaria Maharani, Nova Azaria Rahmadiva, Lelita Candra Kusuma Wardana Dian Purworini Febriyanto, Ahmad Irmawati Irmawati Kusdiyanto Kusdiyanto, Kusdiyanto Kussudyarsana Kussudyarsana M. Sholahuddin Muh. Tasrif Muhriza, Nurul Oktavia, Josi Tana Nur Pradita Rahmalia, Yossy Probowati Setyaningrum, Dewi Puspita Sari, Dela Setia Budi, Rahmad Shakilla, Uwase Sri Murwanti Zulfa Irawati, Zulfa