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All Journal GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Journal of Artificial Intelligence and Digital Business
Sabrina , Hesti
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Humanities Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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PENGARUH KUALITAS PELAYANAN DAN PERSEPSI HARGA TERHADAP KEPUASAN PELANGGAN MNC PLAY (STUDI KASUS MASYARAKAT KELURAHAN TANJUNG REJO) Sembiring , Dea Ranika; Sabrina , Hesti; Pribadi , Teddi
GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Vol. 11 No. 1 (2024): September 2024
Publisher : Lembaga Kajian Ilmu Sosial dan Politik (LKISPOL)

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Abstract

This research aims to determine "The influence of service quality and price perception on Mnc play customer satisfaction (case study of the Tanjung Rejo Village Community). This research uses quantitative research methods with the aim of analyzing the influence between two or more variables. The sample in this study was the Tangjung Rejo Village Community who used Mnc play. In this research, researchers carried out questionnaires. Test the data in this study using SPSS 25. Based on the results of the partial test (t), service quality and price perception have a positive and significant effect on customer satisfaction. In the Determination Coefficient Test (R2), the Adjusted R Square value was 54.8%, while the remaining 45.2% was influenced by other factors not included in this research.
PENGARUH PERSEPSI MANFAAT, PERSEPSI KEMUDAHAN PENGGUNAAN, DAN TINGKAT KEPERCAYAAN TERHADAP MINAT PENGGUNAAN OVO PADA MAHASISWA PRODI SASTRA INGGRIS UNIVERSITAS SUMATERA UTARA Pardede, David Alfredo Million; Sabrina , Hesti
GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Vol. 11 No. 4 (2025): 2025 Juni
Publisher : Lembaga Kajian Ilmu Sosial dan Politik (LKISPOL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56015/gjikplp.v11i4.423

Abstract

In an era of globalization characterized by digitalization and modernization, the use of technology, particularly financial technology (fintech) like OVO, increasingly dominates everyday life, including among students. OVO, as one of the most popular digital wallets in Indonesia, offers various conveniences for cashless transactions and has partnered with over 200,000 SMEs. This study examines the influence of perceived benefits, ease of use, and trust on the intention to use OVO among students of the English Literature program at Universitas Sumatera Utara. The findings indicate that perceived benefits have a significant positive impact, while ease of use and trust do not show the expected influence. Overall, these three variables together significantly affect students' intention to use OVO. They contribute 49% to the intention to use OVO, with the remaining variance influenced by other factors not measured in this study
Pengaruh E-Service Quality dan E-Trust Terhadap Keputusan Penggunaan Aplikasi BRImo Pada Masyarakat Di Kelurahan Tanjung Rejo Medan Damayanti, Mei; Marbun, Patar; Salqaura, Siti Alhamra; Sabrina , Hesti
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.1317

Abstract

This study aims to determine the extent of the influence of e-service quality and e-trust on usage decisions. Data collection was conducted using both primary and secondary data. The population consists of all residents of Tanjung Rejo Subdistrict who have used BRI Mobile (BRImo). The sampling technique used was accidental sampling. The selected sample for this study amounted to 100 respondents. Data were collected through a questionnaire distributed online via Google Forms, which consisted of two parts. The first part contained questions related to the respondents’ characteristics, while the second part contained statements designed to understand respondents’ perceptions of e-service quality, e-trust, and usage decisions. This study employed validity and reliability testing using SPSS 25 for Windows (Statistical Product and Services Solutions). The results of this study indicate that e-service quality and e-trust have an influence on usage decisions. This shows that service quality and customer trust successfully influence the decision to use the service.
Co-Authors Damayanti, Mei Marbun, Patar Pardede, David Alfredo Million Salqaura, Siti Alhamra Sembiring , Dea Ranika Teddi Pribadi