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All Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences
Ayu, Ira Porbonovitaning
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Religion Arts Humanities Economics, Econometrics & Finance Social Sciences

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The Influence of Promotion and Discount with Hedonic Shopping Motivation as Intervening Variable on Impulse Buying on E-Commerce Shopee Ayu, Ira Porbonovitaning; Thamrin, Mohammad; Martini, Ni Nyoman Putu; Qomariah, Nurul
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 7, No 3 (2024): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v7i3.7957

Abstract

Technology plays an important role and dominates almost all business sectors, including in encouraging the emergence of new habits, namely online shopping. One of the platforms used to start an online business is the Shopee marketplace. Currently, many business people are starting to sell through e-commerce. This study aims to analyze the effect of promotions and discounts with hedonic shopping motivation as an intervening variable on impulse buying in Shopee e-commerce (Study on Jember Regency Government Employees Active Shopee Users). This study is quantitative and uses SmartPLS. The study population was female employees within the Jember Regency Government with a sample of 100 respondents. Instrument testing was carried out through validity tests, reliability tests, assumption tests, and hypothesis tests. The results of the study indicate that promotions and discounts carried out by Shopee have an impact on the hedonic shopping motivation of female employees. Promotions carried out by Shopee have a positive and significant effect on impulse buying. Discounts given by Shopee have no impact on impulse buying. The hedonic shopping motivation of these female employees has a positive and significant impact on impulse buying. While promotions and discounts have a positive and significant effect on impulse buying through hedonic shopping motivation.
Efforts to Increase User Satisfaction Based on System Quality and Information Quality Fatimah, Siti; Sariyono, Nurul; Junaedi, Arif; Ayu, Ira Porbonovitaning; Qomariah, Nurul
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 7, No 2 (2024): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v7i2.7886

Abstract

This research aims to determine and analyze the influence of system quality and data quality on data user satisfaction on the Jember Regency One Data Portal Application. The population in this study was all State Civil Apparatus in the Jember Regency Government, totaling 11,667 employees. Samples are determined using the Slovin formula. Data analysis uses descriptive analysis for respondents and research variables. The reliability test and data validity test aim to measure the research questionnaire. Research hypothesis testing was carried out to determine the effect of the independent variable on the dependent variable. The data analysis method uses descriptive analysis, validity and reliability tests, hypothesis testing. The results of this research are expected to show that system quality and information quality can increase user satisfaction.
Co-Authors Ida Ayu Putu Sri Widnyani Junaedi, Arif Martini, Ni Nyoman Putu Sariyono, Nurul Siti Fatimah Thamrin, Mohammad