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Pengaruh Hedonic Motive dan Shopping Lifestyle Terhadap Implusive Buying Pada Meekow Mataram Nazari, Sulhan; Athar, Handry Sudiartha
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 5 No. SpecialIssue (2024): June
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v5iSpecialIssue.620

Abstract

This research aims to determine the influence of hedonic motive and shopping lifestyle on Meekow Mataram. This research was conducted on Meekow in Mataram. This type of research is causal associative research which aims to determine the influence of hedonic motive and shopping lifestyle on impulsive buying. The data collection tool is carried out through distributing questionnaires to consumers who had made impulsive purchases at Meekow Mataram. The sample used was 100 samples using non-probability sampling techniques where samples were taken non-randomly with purposive sampling. The data processing technique uses multiple linear regression analysis methods with the help of the IBM SPSS 22 software application. The results of this study show that the hedonic motive and shopping lifestyle variables have a positive and significant effect on impulsive buying in Meekow Mataram.
PENYULUHAN KESEHATAN GIGI DAN MULUT KEPADA ANAK DI DESA BUG-BUG KECAMATAN LINGSAR Fitriana, Dhea Rizkiya; Noval, Khamada; Fajri, Muhammad; Diandra4, Amalia; Nazari, Sulhan; Biomantara, I Nyoman Hari; Salsabina, Elsa Thalia; Cahya, Baiq Karunia Dwi; Islamiah, Nur; Nurkhaliza, Ema; Sideman, Ida Ayu Oka Suwati
Jurnal Wicara Vol 1 No 4 (2023): Jurnal Wicara Desa
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/wicara.v1i4.3364

Abstract

Dental and oral health is very important for us to maintain, because teeth are one of the organs that play an important role in the nutrition that enters our body. When teeth and gums are not cared properly, they can cause damage and this can lead to pain, masticatory disorders, canker sores, plaque, and so on. Maintaining healthy teeth should be done early on, so as to create healthy lifestyle habits. Counseling has the goal of changing individual behavior for the better and it is hoped that children's knowledge about dental and oral health will increase and can increase awareness and change lifestyle habits. Implementation counseling to share knowledge related to how to care for dental and oral health. Counseling is done by giving material and demonstrating how to brush your teeth properly and correctly. How to draw interesting material can make the attention of the participants focused on the speaker so that during a demonstration on how to brush their teeth, the enthusiasm of the participants soared and made the counseling event livelier. From the dental and oral health education program that has been implemented, satisfactory results have been obtained. All participants who attended dental and oral health counseling received knowledge about the importance of maintaining healthy teeth and how to maintain a healthy lifestyle. From this activity, it is expected that participants can act as mediators of information about oral health for their environment.
Pengaruh Hedonic Motive dan Shopping Lifestyle Terhadap Implusive Buying Pada Meekow Mataram Nazari, Sulhan; Athar, Handry Sudiartha
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 5 No. SpecialIssue (2024): June
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v5iSpecialIssue.620

Abstract

This research aims to determine the influence of hedonic motive and shopping lifestyle on Meekow Mataram. This research was conducted on Meekow in Mataram. This type of research is causal associative research which aims to determine the influence of hedonic motive and shopping lifestyle on impulsive buying. The data collection tool is carried out through distributing questionnaires to consumers who had made impulsive purchases at Meekow Mataram. The sample used was 100 samples using non-probability sampling techniques where samples were taken non-randomly with purposive sampling. The data processing technique uses multiple linear regression analysis methods with the help of the IBM SPSS 22 software application. The results of this study show that the hedonic motive and shopping lifestyle variables have a positive and significant effect on impulsive buying in Meekow Mataram.