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All Journal SEIKO : Journal of Management & Business Journal of Enterprise and Development (JED) BASKARA: Journal of Business and Entrepreneurship
Nst, Muhammad Lathief Ilhamy
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Economics, Econometrics & Finance Social Sciences Other

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Impact of electronic Word-of-Mouth, product quality, and brand image on purchasing decisions in the skincare industry Sepfiani, Putri; Nst, Muhammad Lathief Ilhamy; Harahap, Muhammad Ikhsan
Journal of Enterprise and Development (JED) Vol. 5 No. Special-Issue-1 (2023): Journal of Enterprise and Development (JED)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

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Abstract

Purpose — This paper aims to investigate how electronic Word of Mouth (e-WOM), product quality, and brand image influence consumer purchasing decisions in the skincare industry.Method —  This study utilizes a quantitative research method involving 100 consumers of cosrx skincare products as respondents. The researchers adopted non-probability sampling techniques, specifically purposive sampling, to select participants for the study. Primary data was collected through questionnaires distributed on Twitter, where respondents provided direct responses using a Likert scale. To analyze the data and assess the positive and significant effects, the researchers employed Partial Least Squares Structural Equation Modeling (PLS-SEM) version 4.0.Result — The findings of the study indicate that both e-WOM and product quality have a positive and statistically significant influence on consumer purchasing decisions. Additionally, the research highlights the mediating role played by brand image, which serves as a connecting factor between e-WOM, product quality, and the ultimate purchasing decisions of consumers. This suggests that a favorable brand image enhances the impact of positive e-WOM and product quality on consumers' willingness to make a purchase.Contribution — This research adds to the existing body of knowledge by specifically focusing on the skincare industry and providing empirical evidence for the interplay between e-WOM, product quality, brand image, and their influence on consumer purchasing decisions, while also uncovering the mediating role of brand image.
Peran Produksi Budidaya Ikan Lele Terhadap Kesejahteraan Ekonomi Masyarakat Dalam Perspektif Ekonomi Islam Harahap, Dewi Anna Sari; Nst, Muhammad Lathief Ilhamy; Syarvina, Wahyu
SEIKO : Journal of Management & Business Vol 6, No 2.1 (2023)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i2.4906

Abstract

Penelitian ini bertujuan untuk mengetahui kondisi ekonomi masyarakat setelah adanya produksi budidaya lele di Sipirok Baru Kecamatan Huristak Kabupaten Padang Lawas dan untuk mengetahui peran produksi budidaya ikan lele terhadap kesejahteraan ekonomi masyarakat dalam perspektif ekonomi Islam di Sipirok Baru Kecamatan Huristak Kabupaten Padang Lawas. Jenis penelitian yaitu penelitian lapangan (field riset) dimana penelitian yang dijalankan di daerah penelitian. Informasi yang diterapka yaitu informasi primer yang disatukan melalui observasi, wawancara, serta dokumentasi. Kriteria responden yang diwawancarai peneliti yaitu: pertama penjual dan pembudidaya ikan lele, kedua mengetahui harga jual ikan lele, ketiga produsen lebih tau keuntungan dari produksi budidaya ikan lele, dan yang terakhir memiliki kolam ikan lebih dari empat dan lebih lama membudidaya ikan lele. Informasi yang sudah didapat diolah dan dijabarkan secara deskriptif kualitatif yaitu menyediakan data dengan detail untuk memperoleh penjelasan deskripsi serta kesimpulan yang cukup. Hasil penelitian yang diperoleh menunjukkan bahwa produksi budidaya lele ini lebih beperan dalam mensejahterakan penghasilan ekonomi masyarakat Sipirok Baru Kecamatan Huristak Kabupaten Padang Lawas. Aktivitas upaya yang dijalankan sudah sama dengan ajaran ekonomi Islam, dimana produksi yang teratur, distribusi jujur, kerja keras untuk memenuhi kepentingan sehari-hari masyarakat, dan aktivitas usaha yang dijalankan adalah ibadah serta sekadar menantikan ridho Allah SWT. Kata Kunci: distribusi; ekonomi islam; kesejahteraan ekonomi; produksi.
Determination of the Decision to Use Maybank Securities SOTS on UIN Sumatera Utara Students with the UTAUT Approach Andani, Nadzira Putri; Nst, Muhammad Lathief Ilhamy; Harahap, Muhammad Ikhsan
BASKARA : Journal of Business and Entrepreneurship Vol. 7 No. 2 (2025): BASKARA: Journal of Business and Entrepreneurship
Publisher : Universitas Muhammadiyah Jakarta

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Abstract

This study aims to analyse the factors influencing the decision of UIN Sumatera Utara students to use the Sharia Online Trading System (SOTS) of Maybank Securities using the Unified Theory of Acceptance and Use of Technology (UTAUT) approach. This model includes variables such as performance expectancy, effort expectancy, social influence, facilitating conditions, and an additional variable of Islamic financial literacy as a factor that may influence usage decisions. The research employs a quantitative approach with an associative research design. Primary data was collected through surveys distributed to UIN Sumatera Utara students who are clients of Maybank Securities. The research sample was determined using the Slovin formula, resulting in 89 respondents. Data analysis was conducted using validity and reliability tests, classical assumption tests, and multiple linear regression analysis with the assistance of SPSS software. The results indicate that performance expectancy, social influence, and Islamic financial literacy significantly affect the decision to use SOTS Maybank Securities. Conversely, effort expectancy and facilitating conditions do not have a significant influence. Simultaneously, the variables in the UTAUT model contribute 70.1% to the decision to use SOTS, while other factors beyond this research model influence the remaining 29.9%. These findings suggest that improving Islamic financial literacy and encouragement from the social environment can enhance students' interest in using digital-based Sharia investment services
Impact of electronic Word-of-Mouth, product quality, and brand image on purchasing decisions in the skincare industry Sepfiani, Putri; Nst, Muhammad Lathief Ilhamy; Harahap, Muhammad Ikhsan
Journal of Enterprise and Development (JED) Vol. 5 No. Special-Issue-1 (2023): Journal of Enterprise and Development (JED)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Purpose — This paper aims to investigate how electronic Word of Mouth (e-WOM), product quality, and brand image influence consumer purchasing decisions in the skincare industry.Method —  This study utilizes a quantitative research method involving 100 consumers of cosrx skincare products as respondents. The researchers adopted non-probability sampling techniques, specifically purposive sampling, to select participants for the study. Primary data was collected through questionnaires distributed on Twitter, where respondents provided direct responses using a Likert scale. To analyze the data and assess the positive and significant effects, the researchers employed Partial Least Squares Structural Equation Modeling (PLS-SEM) version 4.0.Result — The findings of the study indicate that both e-WOM and product quality have a positive and statistically significant influence on consumer purchasing decisions. Additionally, the research highlights the mediating role played by brand image, which serves as a connecting factor between e-WOM, product quality, and the ultimate purchasing decisions of consumers. This suggests that a favorable brand image enhances the impact of positive e-WOM and product quality on consumers' willingness to make a purchase.Contribution — This research adds to the existing body of knowledge by specifically focusing on the skincare industry and providing empirical evidence for the interplay between e-WOM, product quality, brand image, and their influence on consumer purchasing decisions, while also uncovering the mediating role of brand image.
Co-Authors Andani, Nadzira Putri Harahap, Dewi Anna Sari Harahap, Muhammad Ikhsan Sepfiani, Putri Wahyu Syarvina