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All Journal BASKARA: Journal of Business and Entrepreneurship Jurnal Ilmiah Mahasiswa Pendidikan Agama Islam Innovative: Journal Of Social Science Research
Andani, Nadzira Putri
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Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Analisis Penetapan Harga Diskon Terhadap Defective Product (Barang Cacat) pada Toko di Kawasan Deli Serdang (Ditinjau dalam Perspektif Islam) Andani, Nadzira Putri
Jurnal Ilmiah Mahasiswa Pendidikan Agama Islam [JIMPAI] Vol 3, No 4 (2023)
Publisher : Universitas Muhammadiyah Sumatera Utara

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Abstract

Perkembangan pengetahuan dan teknologi pada saat ini membawa perubahan terhadap pola pikir hidup para konsumen. dengan semakin berkembangnya pengetahuan dan teknologi, maka konsumen harus bisa mengimbangi perkembangan yang berdampak pada kebutuhan hidupnya. Di era sekarang ini para pelaku usaha tidak henti-hentinya berinovasi dalam kiat jual beli mereka. Sehingga para pelaku usaha berinisiatif memberikan diskon terhadap jual beli suatu barang yang dalam hal ini tidak asing bagi konsumen, akan tetapi terdapat beberapa oknum yang memanfaatkan strategi ini untuk mempromosikan barang yang masuk dalam kategori cacat. Tentunya dapat merugikan konsumen sebagai pengguna, hal ini yang mendorong kami melakukan penelitian terhadap tiga pelaku usaha yang bertujuan untuk mengetahui apa motif para pelaku usaha menetapkan harga diskon pada produk yang diperjual belikan dan bagaimana pandangan islam memandang kasus ini.
Determination of the Decision to Use Maybank Securities SOTS on UIN Sumatera Utara Students with the UTAUT Approach Andani, Nadzira Putri; Nst, Muhammad Lathief Ilhamy; Harahap, Muhammad Ikhsan
BASKARA : Journal of Business and Entrepreneurship Vol. 7 No. 2 (2025): BASKARA: Journal of Business and Entrepreneurship
Publisher : Universitas Muhammadiyah Jakarta

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This study aims to analyse the factors influencing the decision of UIN Sumatera Utara students to use the Sharia Online Trading System (SOTS) of Maybank Securities using the Unified Theory of Acceptance and Use of Technology (UTAUT) approach. This model includes variables such as performance expectancy, effort expectancy, social influence, facilitating conditions, and an additional variable of Islamic financial literacy as a factor that may influence usage decisions. The research employs a quantitative approach with an associative research design. Primary data was collected through surveys distributed to UIN Sumatera Utara students who are clients of Maybank Securities. The research sample was determined using the Slovin formula, resulting in 89 respondents. Data analysis was conducted using validity and reliability tests, classical assumption tests, and multiple linear regression analysis with the assistance of SPSS software. The results indicate that performance expectancy, social influence, and Islamic financial literacy significantly affect the decision to use SOTS Maybank Securities. Conversely, effort expectancy and facilitating conditions do not have a significant influence. Simultaneously, the variables in the UTAUT model contribute 70.1% to the decision to use SOTS, while other factors beyond this research model influence the remaining 29.9%. These findings suggest that improving Islamic financial literacy and encouragement from the social environment can enhance students' interest in using digital-based Sharia investment services
Analisis UMKM Kuliner dalam Mendukung Pembangunan Berkelanjutan (Studi Kasus UMKM Kecamatan Medan Tembung) Andani, Nadzira Putri; Amelia, Cahya; Lubis, Rizky Aulia; Irwansyah, Irwansyah; Suharno, Muhammad Iqbal
Innovative: Journal Of Social Science Research Vol. 4 No. 6 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i6.17302

Abstract

Culinary MSMEs in Medan Tembung District have significant potential to support regional economic growth. This research uses SWOT analysis to determine the external and internal elements influencing industrial innovation. The findings indicate that MSMEs in Medan Tembung excel in creativity, local wisdom, and flexibility, but are hampered by limited capital, lack of modern management knowledge, and inconsistent product quality. Key opportunities include increasing public interest in local products, developments in information technology, and government support, while threats include intense competition, changes in consumer preferences, and economic uncertainty. Strategic recommendations include product innovation, enhancing human resource quality and making use of digital technology for marketing.
Co-Authors Amelia, Cahya Harahap, Muhammad Ikhsan Irwansyah Irwansyah Lubis, Rizky Aulia Nst, Muhammad Lathief Ilhamy Suharno, Muhammad Iqbal