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All Journal JAIM (Jurnal Abdi Masyarakat) MANAJEMEN DEWANTARA eCo-Buss Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Edu Cendikia: Jurnal Ilmiah Kependidikan Jurnal Abdi Masyarakat Indonesia eCo-Fin KINDAI : Kumpulan Informasi dan Artikel Ilmiah Manajamen dan Akuntansi Innovative: Journal Of Social Science Research Maneggio TechTalent & Business Review
Nico Kosasih
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : TechTalent

 1 
Digital Business Model Innovation and Its Impact on Competitive Advantage: Evidence from Indonesian Tech Startups Kosasih, Nico
TechTalent & Business Review Vol. 1 No. 2 (2025): TTBR-July 2025
Publisher : Asosiasi Peneliti dan Inovasi Nusantara (APIN)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63985/ttbr.v1i2.16

Abstract

Digital business model innovation (DBMI) has emerged as a critical determinant of competitive advantage for Indonesian technology startups in an increasingly competitive market landscape. This study examines the mechanisms through which DBMI influences competitive advantage among Indonesian tech startups, analyzing both internal and external factors that contribute to their success. Using a systematic literature review approach, we synthesized findings from 25 studies focusing on Indonesian digital startups across various sectors including fintech, edutech, e-commerce, and healthtech. Our analysis reveals that DBMI significantly enhances competitive advantage through four key mechanisms: capability reconfiguration, digital technology adoption, platform ecosystem dynamics, and dynamic capabilities development. The findings indicate that startups implementing disruptive business models demonstrate superior scalability and market survival rates. Technology adoption, particularly AI and data analytics, substantially improves operational efficiency and market expansion, leading to increased user growth and revenue generation. However, challenges such as cybersecurity threats, digital gaps, and intense marketing competition remain significant barriers. Government policy support and conducive digital ecosystems are crucial for enabling continuous innovation and global competitiveness. This study contributes to theoretical development by extending the Resource-Based View (RBV) and Dynamic Capabilities Theory within the digital context, specifically demonstrating how DBMI mechanisms create sustainable competitive advantages through capability reconfiguration and ecosystem orchestration. The findings provide strategic insights into capability development pathways, policy intervention points, and ecosystem design principles for entrepreneurs, policymakers, and investors in Indonesia's digital economy.
The Effect of Digital Work Environment on Online Driver Engagement in Indonesia Kosasih, Nico
TechTalent & Business Review Vol. 1 No. 3 (2025): TTBR-October 2025
Publisher : Asosiasi Peneliti dan Inovasi Nusantara (APIN)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63985/ttbr.v1i3.33

Abstract

This study aims to analyze the effect of the digital work environment on online driver employee engagement in Indonesia. The rapid digital transformation has shifted work patterns toward application-based systems, requiring effective online communication, flexible scheduling, and stable technological support. This research employed a quantitative approach with an explanatory design. The sample consisted of 150 online drivers selected through purposive sampling. Data were collected using a Likert-scale questionnaire and analyzed using simple linear regression with SPSS software. The results show that the digital work environment has a positive and significant effect on online driver engagement (B = 0.452; p < 0.001; R² = 0.285). This indicates that the better the quality of the digital work environment reflected in application stability, transparency of incentive systems, effective digital communication, and flexible working hours the higher the level of engagement among online drivers. A well-managed digital work environment can enhance motivation, loyalty, and a sense of belonging toward the platform. This study reinforces the Job Demands Resources (JD-R) and Self-Determination Theory (SDT) frameworks, suggesting that digital work resources can improve engagement when supported by organizational commitment and digital well-being. The findings provide practical implications for application-based companies to strengthen their digital infrastructure and implement flexible work policies to improve both engagement and the digital well-being of their driver partners.
Co-Authors Amrulloh, Rifqi Aulia Helmina Putri Diany, Adista Anjar Ernawati Firda Nosita Melania, Melania Putri, Aulia Helmina Suchida, Irma Sucidha, Irma Surya Ayu Pertiwi Tina Lestari Yuliyanti, Rika