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All Journal BIOLINK (Jurnal Biologi Lingkungan, Industri, Kesehatan) IJOEP : International Journal of Ecophysiology Mamangan Social Science Journal
Mardhatillah, Siti
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Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Visual Strategy as an Approach To Promotion of Youth Local Brands Yahya, Elden; Aulya, Dyla; Mardhatillah, Siti
Jurnal Ilmu Sosial Mamangan Vol 12, No 3 (2024): Jurnal Ilmu Sosial Mamangan Accredited 3 (SK Dirjen Ristek Dikti No. 158/E/KPT/
Publisher : LPPM Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/mamangan.v12i03.7699

Abstract

The use of visual strategies in promotional approaches is the main key in realizing an informative shopping experience in this digital era. Focuses on stunning visual communication design to convey deeper information about a product. The aim of this research is to determine the visual approach strategy in promotion of local youth brands. This research method is qualitative with a case study research design. The data sources for this research are primary data and secondary data. Primary data was obtained through data collection by conducting interviews and observations. Secondary data is obtained through data that supports research, such as scientific articles and books. The visual strategy approach to promotion of local youth brands can be done through several things, namely photography, design elements, copywriting and layout. These four strategies will be combined into one unit to create a visual strategy that adapts to the needs and desires of the audience. So researchers draw the conclusion from this research that the use of visual strategies in a promotional approach is the main key in creating an informative shopping experience in this digital era. Focuses on stunning visual communication design to convey deeper information about a product
ANALYSIS OF SOIL MACROFAUNA DIVERSITY IN DRAGON FRUIT AREA AT AL-ASRI FRUIT GARDEN APPLIED WITH PALM OIL MILL EFFLUENT Mardhatillah, Siti; Hanel John, Arlen; Sartina Siregar, Etti
BIOLINK (Jurnal Biologi Lingkungan Industri Kesehatan) Vol. 11 No. 2 (2025): Biolink February
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/biolink.v11i2.13668

Abstract

The presence and diversity of soil macrofauna in dragon fruit areas that are not applied with Palm Oil Mill Effluent (POME) and those applied with POME as fertilizer, with variations in application time, can reflect different soil qualities. This study aims to analyze species presence, Diversity Index (H') soil macrofauna, and its correlationwith application POME in dragon fruit areas without application (Block I) and those applied with POME (Pond 5) PT. Anugrah Tanjung Medan, with variations in waste application time 14 days (Block II) and 28 days (Block III). The research used Purposive Sampling method, and soil macrofauna sampling with Quadrat and Hand Sorting methods. The results of the study revealed 52 species of soil macrofauna, with 28 species Block I, 40 species Block II, and 37 species Block III. The highest H' value for soil macrofauna was found in Block II (3.08), categorized as high diversity, followed by Block III (2.87) and Block I (2.72), which were categorized as moderate diversity. These results indicate that utilization of POME as fertilizer for 14 days (Block II) has a positive correlation with increase in the presence and diversity of soil macrofauna, contributing to improved soil quality.
Vegetation Composition and Carbon Storage Potential at Tree and Pole Levels in the Gunung Leuser National Park Area, Bukit Lawang, Bahorok District, Langkat Regency, North Sumatra Siregar, Etti Sartina; Aththorick, T Alief; Atni, Oky Kusuma; Nasution, Ahmad Luthfi Abdillah; Hermansyah; Lubis, Putri Amelia; Pardosi, Sinta R; Mustaqilla, Safira; Mardhatillah, Siti
International Journal of Ecophysiology Vol. 7 No. 1 (2025): International Journal of Ecophysiology
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/ijoep.v7i1.17934

Abstract

Forests play a crucial role in environmental, economic, and social sustainability by storing carbon and mitigating climate change. This study aimed to assess the vegetation composition, diversity, and carbon storage in Gunung Leuser National Park, Bukit Lawang, North Sumatra. Fieldwork, conducted using purposive and nested sampling methods, recorded 11 families and 14 plant species with 27 individuals at the tree growth level, and 11 families and 16 plant species with 30 individuals at the pole growth level. The Burseraceae family dominated tree-level composition (29%), while the Phyllanthaceae family dominated pole-level composition (28%). The highest Important Value Index (IVI) was Santiria rubiginosa (36.09%) for trees and Gironniera nervosa (55.46%) for poles. The Shannon-Wiener Diversity Index (H’) was 2.45 for trees and 2.53 for poles, with evenness values (E) of 0.93 and 0.91, respectively. The total biomass was 120.240 tons/ha, with stored carbon amounting to 55.310 tons C/ha. To better estimate carbon storage potential, further research should cover larger areas and include biomass components like litter and dead wood.
Co-Authors Aththorick, T Alief Atni, Oky Kusuma Aulya, Dyla Berliani, Kaniwa etti sartina siregar Hanel John, Arlen Hermansyah Hesti Wahyuningsih Lubis, Putri Amelia Nasution, Ahmad Luthfi Abdillah Pardosi, Sinta R Safira Mustaqilla Sartina Siregar, Etti Ternala Alexander Barus Yahya, Elden