Garuda - Garba Rujukan Digital

Analisis Konten Website CV. MyPangandaran dalam Penerapan Strategi Komunikasi Pemasaran Tirza Rema Purnamasari; Dally Nur Arif; Enjang Yusup Ali
Reslaj: Religion Education Social Laa Roiba Journal Vol. 6 No. 12 (2024): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i12.4693

Communication plays a crucial role in marketing, serving as a tool to inform, remind, and bridge companies with the public in introducing products. CV. MyPangandaran, with a wider target of tourists outside Pangandaran Regency, faces challenges in reaching audiences through www.mypangandaran.com website. To maximize the reach of a website, an effective marketing communication strategy is needed. This study uses a qualitative method with a content analysis approach, focusing on documentation studies as primary data. The goal is to review the marketing communication strategy implemented by CV. MyPangandaran in an effort to expand the reach and increase the effectiveness of promotion. The results of the study show that the marketing communication strategies implemented include advertising, content marketing, direct marketing, and social media marketing. In the application of marketing mix theory, the communication aspect is the most dominant. Meanwhile, the most prominent AIDA (Attention, Interest, Desire, Action) model is the interest aspect. CV. MyPangandaran adjusts the advertising strategy to the characteristics of the products sold. Direct marketing is directed at the target market aged 25-35 years. The company also utilizes social media as a supporting marketing communication tool, including Facebook, Instagram, Twitter/X, and TikTok.This integrated marketing communication strategy aims to expand reach, increase engagement, and maximize the effectiveness of CV product and service promotions. MyPangandaran to potential tourists outside Pangandaran Regency. By integrating various communication channels, the company seeks to build brand awareness and increase tourist interest in Pangandaran destinations.

Perancangan UI/UX Website Profil Desa Wisata Rancakalong dengan Metode Design Thinking Muhamad Taufiq; Dally Nur Arif; Irena Novarlia
Reslaj: Religion Education Social Laa Roiba Journal Vol. 6 No. 12 (2024): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i12.4533

The Rancakalong tourist village has very diverse cultural tourism potential but faces significant challenges in development and promotion. Designing a user interface and user experience website as a medium to make it easier for tourists to make transactions and search for information. The design of the Rancakalong tourist village profile website uses a design thinking approach, which is an approach that sharpens focus and understands user experiences and needs in an effort to develop digital aspects of tourist villages in the Indonesian Tourism Village Award (ADWI). The aim of this research is to design a user interface and user experience using a design thinking approach, as well as testing the Rancakalong tourist village website using the System Usability Scale (SUS) and Single Ease Question (SEQ) testing methods. This research uses mixed methods as its research method, with a qualitative method, namely unstructured user interviews, and a quantitative method, namely usability testing. After testing, the SEQ results show that the prototype design tends to fluctuate, so slight improvements need to be made to create good usability. continued to develop real products that can provide significant benefits to the community and potential tourists as users.

Pengaruh Media Sosial Instagram terhadap Minat Berkunjung Wisatawan ke Museum Prabu Geusan Ulun Sumedang Alia Nurfitri; Dally Nur Arif; Dr.Irena Novarlia
Reslaj: Religion Education Social Laa Roiba Journal Vol. 6 No. 12 (2024): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i12.4605

This study aims to determine the effect of Instagram social media on tourist interest in visiting the Prabu Geusan Ulun Sumedang Museum. The sample in this study amounted to 100 respondents who were tourists at the Prabu Geusan Ulun Sumedang Museum. The research method used is a descriptive quantitative method with a correlational design that analyses the effect of Instagram social media (X) on tourist interest (Y). The data analysis technique used is simple linear regression to measure the influence and strength of the variable relationship in the study. Hypothesis testing was carried out using the simultaneous f test to determine whether or not there was an influence. The results of this study state that Instagram social media has an influence of 63.2% on tourist interest, with a muscular relationship strength of 0.795. Researchers hope that Prabu Geusan Ulun Sumedang Museum can further develop its Instagram social media to attract tourists, and further research can be conducted with the same theme to develop Prabu Geusan Ulun Sumedang Museum.

Pengaruh Citra Destinasi Terhadap Niat Berkunjung Kembali di Pantai Samudera Baru Karawang Fajri Hakim; Irena Novarlia; Dally Nur Arif
Reslaj: Religion Education Social Laa Roiba Journal Vol. 6 No. 12 (2024): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i12.4706

Tourism for most individuals is an unavoidable need, entertainment needs ranging from traveling to various tourist attractions, as well as culinary delights in various regions in the province, one of which is West Java province which has 290 tourist attractions spread across 27 cities. and district. Of the many tourist attractions in the province of West Java, one of them is the city and district of Karawang which has diverse tourism potential such as: natural, artificial, cultural, religious and historical tourism. One of the natural attractions in Karawang Regency is the new ocean beach. Destination image is a person's perception of products, objects and behavior, as well as events that are driven by beliefs, feelings and a series of goals for a particular destination or tourist trip. Destination image is able to influence tourists. with the intention of visiting again. The aim of this research is to determine the influence of destination image on intention to revisit Karawang's new ocean beach. This research uses descriptive and verification analysis with a quantitative approach. Research data was taken directly using a questionnaire from 100 respondents from New Ocean Beach tourists using a purposive sampling technique and then analyzed using SPSS. The research results show that the image of the destination has a positive and significant influence, namely 62%, on the intention to visit again. The better the image of the dining destination, the more tourist visits to the new ocean beach Karawang will increase. It is hoped that future researchers can add other variables that can influence the intention to visit again, such as facility variables, destination quality and tourist attractions. Apart from that, future research will use qualitative methods to get more varied results.

Perancangan Atraksi dalam Pengembangan Desa Kendan Sebagai Desa Wisata di Kabupaten Bandung Efanie Olivia Azmi; Dally Nur Arif; Dias Pratami Putri
Reslaj: Religion Education Social Laa Roiba Journal Vol. 6 No. 12 (2024): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i12.4742

Kendan rural tourism, located in Nagreg District, Bandung Regency, is one of the attractive tourist destinations in the region. With its status as one of 50 tourist villages newly inaugurated by the Bandung Regency Culture and Tourism Office. This research aims to further develop the promotion and dissemination of information about the Kendan Tourism Village so that more people know and are interested in visiting. Descriptive research method with a qualitative research approach. The results of this Kendan rural tourism research show that the role of Stakeholders in the development of the Kendan Tourism Village. This research has identified the role of Stakeholders in the development of the Kendan rural tourism by applying the pentahelix model to identify the involvement and authority of each party. Designing tourist attractions for Kendan rural tourism. This research has succeeded in designing a comprehensive tourist itinerary for Kendan Tourism Village, which includes various attractions and activities that reflect the uniqueness and cultural characteristics of Kendan rural tourism.

Potensi Curug Cinulang Sebagai Wisata Berkelanjutan di Kabupaten Bandung Dandi Maulana Faizulhaq; Dally Nur Arif; Dias Pratami Putri
Reslaj: Religion Education Social Laa Roiba Journal Vol. 6 No. 12 (2024): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i12.4927

His research uses qualitative research methods to determine the potential of Curug Cinulang as a sustainable tourist destination in Bandung Regency. By using the triple bottom line concept which includes economic, environmental and social aspects, this research examines how tourism management at Curug Cinulang can provide balanced benefits for the surrounding community, the natural environment and the local economy. Data was obtained through in-depth interviews with various stakeholders, field observations, and document analysis. The results of the research show that management involving the active participation of local communities not only improves economic welfare through the creation of jobs and business opportunities, but also encourages the preservation of the natural environment around water. plunge. In addition, community involvement in tourism management creates a sense of shared ownership and responsibility, thereby strengthening social cohesion. These results show that Curug Cinulanghas great potential to develop sustainable tourism that provides long-term benefits for all stakeholders..

Perancangan Sistem E-Ticket Berbasis Web di Museum Prabu Geusan Ulun Kabupaten Sumedang Menggunakan Metode Design Thinking Anggi Siti Padila; Dally Nur Arif; Enjang Yusuf Ali
Reslaj: Religion Education Social Laa Roiba Journal Vol. 6 No. 12 (2024): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i12.4933

The design of the e-ticket system on the Museum Prabu Geusan Ulun website aims to provide users with ease in making digital ticket reservations, with payments made through e-wallets and mobile banking. This system is designed as an innovative feature for reservations to enhance user convenience and comfort. The UI/UX design of the e-ticket system on the Museum Prabu Geusan Ulun website utilizes the design thinking method to create more efficient reservation features using digital payment options. Design Thinking is a method for understanding the needs and challenges faced by users. The objective of this study is to design the UI/UX of the e-ticket system on the Museum Prabu Geusan Ulun website using the Design Thinking method and to conduct usability testing with the Single Ease Question (SEQ) and System Usability Scale (SUS). This research employs a mixed-methods design, combining user interviews for qualitative insights and usability testing as a quantitative approach. The results of the Usability Testing in this study show that the prototype designed is fit for use, with a score of 85.5, which falls into category B or Excellent. This research can serve as a reference for further development and can provide more efficient solutions for users.

Pengaruh Atraksi dan Amenitas Terhadap Kepuasan Pengunjung di Batu Kuda Manglayang Andi Irzilya Fitri Desriana; Irena Novarlia; Dally Nur Arif
Reslaj: Religion Education Social Laa Roiba Journal Vol. 6 No. 12 (2024): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i12.4954

Its natural, cool, and green environment, Batu Kuda Manglayang also attracts tourists with its long-standing legend. A tourist attraction is an attraction that has its own value so that it attracts tourists to come to a location. One of the main factors in tourism growth is the provision of tourist facilities. However, Batu Kuda Manglayang still faces a number of common problems related to facilities and infrastructure. Improving the quality of damaged or under-functioning facilities is one way to make visitors happy with the tourist attractions and services of Batu Kuda Manglayang. This study uses a quantitative methodology combined with a descriptive strategy. This study focuses on the quality of tourism (X) which is an independent variable consisting of two dimensions, namely facilities (X2) and attractions (X1). The variable of tourist satisfaction (Y) is the dependent variable. The indicators used to measure tourist satisfaction are the adequacy of expectations, interest in returning to visit, and the desire to recommend. Based on the results of the research that has been conducted, namely: Batu Kuda Manglayang provides camping, picnic, trekking, and cultural sites and other tourist attractions. Tourists can get satisfaction from the various attractions available. Thus, there is a fairly close relationship between the attraction variable and the tourist pleasure variable. 2) The variable of tourist amenities has a significant influence on tourist satisfaction, at least in part. This can increase tourist satisfaction if the facilities are sufficient and clean. 3) In Batu Kuda Manglayang, both attractions and tourist facilities have a significant influence on visitor satisfaction.

Peran Electronic Word of Mouth terhadap Keputusan Berkunjung Wisatawan di Kawasan Jatigede Ida Rohida; Dally Nur Arif; Oman Sukirman
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 1 (2025): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i1.5022

This study examines and analyzes the role of electronic word of mouth (e-WoM) on the decision to visit tourists to tourist destinations. In this digital era, communication to obtain information can be done online through electronic word of mouth. This communication is one of the important factors in influencing tourists' decisions to visit a destination. This study used a quantitative method with a survey approach and involved 100 respondents who had visited the Jatigede area. Data collected through distributing questionnaires online were analyzed using simple linear regression analysis to test the relationship between electronic word of mouth variables and visiting decisions. The analysis results show that electronic word of mouth is significant and its role is quite strong in influencing visiting decisions. Information in the form of reviews, and recommendations through social media platforms has proven to be able to increase tourist trust and attract tourists to visit tourist destinations. In addition, the credibility of the source, the number of positive reviews, and the completeness of the information can influence tourists' decisions to visit. The dimensions of electronic word of mouth play a role, namely the dimension of concern for other consumers, the dimension of helping companies, the intensity dimension, the content dimension, and the opinion valance dimension. Thus, stakeholders in the tourism industry need to pay attention to marketing strategies through online review management to increase the number of tourist visits to destinations.

Efektivitas Promosi Wisata Berbasis Website Menggunakan Analisis SWOT di Tanjung Duriat Salsabila Fatin Adilah; Oman Sukirman; Dally Nur Arif
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 1 (2025): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i1.5023

The development of information technology, especially the internet, has significantly changed the way tourism is promoted. Websites as digital media play an important role in promotional strategies, especially for tourist destinations that want to expand their reach and increase tourist visits. This research aims to analyze Tanjung Duriat's tourism promotion strategy through the website with a SWOT analysis approach, to identify the destination’s strengths, weaknesses, opportunities, and threats faced by the destination. The research method used is a qualitative method with a descriptive approach. Data were obtained through interviews, direct observation of the website, and study of related literature. The results showed that the Tanjung Duriat website has great potential to promote the tourist destination. However, there are still some weaknesses such as the lack of content updates and website features. In addition, the website promotion strategy also faces challenges in significantly increasing visibility and number of visits. Based on the SWOT analysis, this study suggests improving the quality of website content and features, as well as optimizing the use of social media connected to the website to increase tourist attraction. The website-based Tanjung Duriat tourism promotion strategy using the W-O strategy, strategy was chosen because the Tanjung Duriat website does not yet have a person specifically to manage the website. In the W-O strategy, there is a strategy to add human resources specifically to manage the website, if there is someone who is devoted to managing the website, it will make it easier for Tanjung Duriat to optimize the website which is used as one of the tourism promotion media. With the right strategy, the Tanjung Duriat website is expected to be an effective promotional tool in increasing tourist visits to these destinations.

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