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All Journal Socio-Economic and Humanistic Aspects for Township and Industry RESLAJ: Religion Education Social Laa Roiba Journal
Dally Nur Arif
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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Journal : RESLAJ: Religion Education Social Laa Roiba Journal

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Pengaruh Atribut Mice Terhadap Kunjungan Wisatawan di Kota Bandung Ratna Sholihah Sarha; Gilang Pratama Putra; Dally Nur Arif
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 2 (2025): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i2.5425

Abstract

This research aimed to analyzed the influence of MICE attributes on tourist visits in Bandung by adapting the dimensions of MICE destination guideline and criteria developed by the Ministry of Tourism and Creative Economy in 2017 as independent variables. This research used quantitative research method with multiple linear regression analysis. The data obtained came from distributing questionnaires via Google form to respondents who had visited Bandung, and a sample of 100 people was taken. Based on the result of this research, MICE attributes in Bandung have met the needs of tourist so that they can increase tourist visits to Bandung, especially MICE tourist. MICE attributes have a significant influence simultaneously on tourist visits. The dimension of attraction an ancillary service partially have positive influence and significant influence on tourist visit, while accesibiliry, activities, amenities, and affordability do not have a positive influence and is not significant on tourist visists in Bandung.
Co-Authors Ali, Enjang Yusup Alia Nurfitri Alya Farah Andi Irzilya Fitri Desriana Anggi Siti Padila Dandi Maulana Faizulhaq Dias Pratami Putri Dr.Irena Novarlia Efanie Olivia Azmi Enjang Yusuf Ali Fajri Hakim Gilang Pratama Putra Ida Rohida Irena Novarlia Muhamad Hafidz Ali Mashum Muhamad Taufiq Oman Sukirman, Oman Ratna Sholihah Sarha Salsabila Fatin Adilah Tirza Rema Purnamasari