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All Journal Devotion: Journal of Research and Community Service Jurnal Kewarganegaraan Journal of Social Science International Journal of Religion Education and Law Journal of Social Science International Journal of Global Sustainable Research
Nwokeocha, Ifeanyi Martins
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Religion Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Immunology & microbiology Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Physics Social Sciences

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Journal : Journal of Social Science

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Rethinking the Democratic Participant Media Theory for African Development and Good Governance: Issues and Perspectives from Nigeria Nwokeocha, Ifeanyi Martins
Journal Of Social Science (JoSS) Vol 4 No 9 (2025): JOSS: Journal of Social Science
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/joss.v4i9.510

Abstract

This research examines the role of the Democratic-Participant Media Theory (DPMT) in promoting development and good governance in Africa, with a specific focus on Nigeria. Employing a qualitative analytical research approach, the study builds on an extensive review of literature from scholarly journals, books, and institutional reports. The findings indicate that African nations, particularly Nigeria, continue to grapple with political instability and underdevelopment, partly due to the ineffective application of imported Western democratic models and media frameworks. Denis McQuail's Democratic-Participant Media Theory is presented as a viable alternative that emphasizes grassroots participation, access to media, and the democratization of communication. The theory supports the use of media—including small-scale and local outlets—to enhance civic engagement, hold government accountable, and foster inclusive development. This study concludes that adopting DPMT can strengthen democratic processes, amplify citizen voices, and contribute to sustainable governance and development in Africa. It urges African leaders and policymakers to leverage media pluralism and participatory communication to achieve lasting political and socioeconomic progress.
Co-Authors Akpan, Uwem Asuquo Asep Mahpudz Brown, George Nathan Elly Malihah Endang Danial, Endang Ezeonyejiaku, Njideka Patience Karim Suryadi Ntegwung, Esther George Nurgiansah, T Heru Obi, Adaku Promise Onyejelem, Timothy Ekeledirichukwu Rahmat Umoren, Philomena