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All Journal Jurnal PKM Manajemen Bisnis Karimah Tauhid
Hanifah, Siti Zuhur
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences

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Analisis Store Atmosphere Terhadap Keputusan Pembelian di Indomaret Melalui Hasil Importance Performance Analysis (Ipa) Sherlina, Ananda Putri; Nurbaeti, Fitri; Nurhikmah, Padila; Hanifah, Siti Zuhur
Karimah Tauhid Vol. 3 No. 6 (2024): Karimah Tauhid
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/karimahtauhid.v3i6.13982

Abstract

Bisnis yang sedang berkembang hingga memperoleh keunggulan kompetitif harus mampu memberikan layanan pelanggan yang berkualitas tinggi kepada pelanggannya. Pengalaman layanan pelanggan yang baik harus dilaksanakan sesuai dengan nilai-nilai perusahaan; namun demikian, kualitas barang atau jasa tidak boleh bergantung pada kemampuan karyawan untuk secara konsisten memenuhi harapan pelanggan. Penelitian ini bertujuan untuk menganalisis faktor-faktor nyata keandalan, daya tanggap, jaminan, empati dan mengetahui apakah faktor-faktor tersebut berpengaruh signifikan terhadap pengalaman pelanggan di Indomaret Griya Alam Sentosa. Selain itu juga ingin mengetahui apakah terdapat perbedaan kualitas layanan dan pengalaman pelanggan di Indomaret ini. Teknik yang digunakan untuk pengambilan sampel disebut nonprobability . Metode pengumpulan information dengan kuesioner. Kumpulan information awal yang digunakan dalam penelitian ini berjumlah 50 responden. Alat analisis yang digunakan adalah metode analisis dimana information dianalisis dengan menggunakan SPSS. Hasil penelitian menunjukkan adanya pengaruh tangibility, unwavering quality, responsiveness,assurance dan sympathy secara Bersama sama berpengaruh terhadap kepuasan pelanggan.
Pemberdayaan UMKM Lokal Kopi Berbasis Digital melalui Pemanfaatan Canva, CapCut, Digital Marketing, dan Digital Finance Yulianingsih, Yulianingsih; Awa, Awa; Ismartaya, Ismartaya; Ari, Muhammad; Andiyansyah, Simaludin; Hanifah, Siti Zuhur; Ibrahim, Tubagus Maulana
Jurnal PKM Manajemen Bisnis Vol. 5 No. 2 (2025): Jurnal PKM Manajemen Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/pkmb.v5i2.1688

Abstract

The Community Service Program (PkM) in Karang Tengah Village, Babakan Madang District, Bogor Regency, addressed the challenges faced by local coffee-based MSMEs, particularly Kopi Gunung Wangun Dua, which lacked strong product identity, systematic financial management, and effective use of digital platforms. This program aimed to strengthen MSME capacity through integrated digital empowerment combining creative design, online marketing, and digital finance. The implementation followed five stages: observation, interviews, discussions, analysis, and direct training and mentoring. The results showed significant improvements: (1) stronger product branding through logos, trademarks, and professional packaging using Canva and CapCut, (2) wider market access via social media and marketplaces supported by digital marketing strategies, (3) improved financial literacy with training on bookkeeping, cost of production, and pricing, and (4) enhanced business legitimacy through the issuance of a Business Identification Number (NIB). These outcomes demonstrate that the PkM successfully fostered professional and sustainable business practices by integrating digital tools with participatory mentoring. The novelty of this program lies in the combined use of creative applications and digital finance training, which effectively increased the competitiveness and resilience of local MSMEs in a digital economy.
Co-Authors Andiyansyah, Simaludin Ari, Muhammad Awa, Awa Ibrahim, Tubagus Maulana Ismartaya Ismartaya, Ismartaya Nurbaeti, Fitri Nurhikmah, Padila Sherlina, Ananda Putri Yulianingsih, Yulianingsih