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All Journal Jurnal PKM Manajemen Bisnis Karimah Tauhid
Ibrahim, Tubagus Maulana
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences

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Pemberdayaan UMKM Lokal Kopi Berbasis Digital melalui Pemanfaatan Canva, CapCut, Digital Marketing, dan Digital Finance Yulianingsih, Yulianingsih; Awa, Awa; Ismartaya, Ismartaya; Ari, Muhammad; Andiyansyah, Simaludin; Hanifah, Siti Zuhur; Ibrahim, Tubagus Maulana
Jurnal PKM Manajemen Bisnis Vol. 5 No. 2 (2025): Jurnal PKM Manajemen Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/pkmb.v5i2.1688

Abstract

The Community Service Program (PkM) in Karang Tengah Village, Babakan Madang District, Bogor Regency, addressed the challenges faced by local coffee-based MSMEs, particularly Kopi Gunung Wangun Dua, which lacked strong product identity, systematic financial management, and effective use of digital platforms. This program aimed to strengthen MSME capacity through integrated digital empowerment combining creative design, online marketing, and digital finance. The implementation followed five stages: observation, interviews, discussions, analysis, and direct training and mentoring. The results showed significant improvements: (1) stronger product branding through logos, trademarks, and professional packaging using Canva and CapCut, (2) wider market access via social media and marketplaces supported by digital marketing strategies, (3) improved financial literacy with training on bookkeeping, cost of production, and pricing, and (4) enhanced business legitimacy through the issuance of a Business Identification Number (NIB). These outcomes demonstrate that the PkM successfully fostered professional and sustainable business practices by integrating digital tools with participatory mentoring. The novelty of this program lies in the combined use of creative applications and digital finance training, which effectively increased the competitiveness and resilience of local MSMEs in a digital economy.
Prosedur Penjualan Kredit pada PT Mega Auto Central Finance Cabang Bogor Ibrahim, Tubagus Maulana; Hambani, Susy
Karimah Tauhid Vol. 4 No. 10 (2025): Karimah Tauhid
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/karimahtauhid.v4i10.21755

Abstract

Sektor pembiayaan memiliki peran penting dalam memenuhi kebutuhan masyarakat terhadap kendaraan, terutama sepeda motor, melalui skema penjualan kredit. Namun, pelaksanaannya seringkali menghadapi berbagai hambatan operasional. Penelitian ini menganalisis prosedur penjualan kredit di PT. Mega Auto Central Finance Cabang Bogor, mengidentifikasi kendala, dan memutar solusi yang diterapkan. Dengan metode deskriptif kualitatif, data diperoleh melalui observasi, wawancara, dan analisis dokumen dalam periode KKL dari 19 Mei hingga 20 Juni 2025. Temuan menunjukkan prosedur penjualan kredit yang melibatkan langkah-langkah terstruktur dari pemesanan hingga pembayaran, namun terdapat kendala seperti ketidakakuratan data verifikasi, gangguan sistem (FIN MOOVI), dan masalah koordinasi dengan dealer. Sebagai respons, perusahaan menerapkan solusi seperti peningkatan validasi lapangan, alokasi shift kerja fleksibel, kolaborasi dengan tim IT, serta standarisasi prosedur operasional dealer. Penerapan solusi ini menunjukkan peningkatan akurasi data sebesar 30%, pengurangan waktu analisis kredit menjadi 1,5 hari, dan penurunan kesalahan administrasi hingga 60%. Meskipun terbatas pada satu cabang, hasil penelitian memberikan wawasan yang signifikan dalam optimalisasi sistem pembiayaan dan menunjukkan keberhasilan perusahaan dalam meningkatkan efisiensi operasional serta kepuasan pelanggan.
Co-Authors Andiyansyah, Simaludin Ari, Muhammad Awa, Awa Hambani, Susy Hanifah, Siti Zuhur Ismartaya Ismartaya, Ismartaya Yulianingsih, Yulianingsih