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All Journal Jurnal Manajemen dan Agribisnis Jurnal Multidisiplin Madani (MUDIMA) International Journal of Applied Economics, Accounting and Management (IJAEAM)
Hardianawati
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Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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The Role of Digital Transformation in Moderating The Influence of Green Innovation Capability on Supply Chain Resilience and Competitive Advantage Sijabat, Eduard Alfian Syamsya; Hardianawati
Jurnal Manajemen dan Agribisnis Vol. 21 No. 1 (2024): JMA Vol. 21 No. 1, March 2024
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.21.1.72

Abstract

Digital transformation and breakthrough innovations that contain concern for the environment can answer the target of reducing logistics costs and regulatory provisions which ultimately become a source of excellence for companies and maintain company’s supply chain resilience. The aim is to explore digital transformation role and the ability to innovate in generating supply chain resilience and competitive advantage for companies. This research was conducted on 168 stevedoring service companies in 5 major Indonesian ports that are members of the Association of stevedoring companies in Indonesia. Data was collected through the distribution of questionnaires via Google Forms, and subsequently analyzed using descriptive and inferential statistics. The study found that companies with strong green innovation capabilities had higher supply chain resilience and competitive advantage. Digital transformation for companies weakens the ability to innovate green in gaining supply chain resilience as long as the breakthrough innovation made is not related to technology adaptation. Different results show that digital transformation strengthens the ability to innovate green and generate competitive advantages for companies. The findings of this study provide further evidence to support the theory of competitive advantage based on the resource-based view (RBV). Keywords: stevedoring, digital transformation, green innovation, supply chain resilience, competitive advantage
Analysis of Factors Influencing Purchasing Decisions on Shopee E-Commerce Hardianawati; Sundari Soekotjo; Dwi Novita Sari; Prasastiara Eka Marsella
Jurnal Multidisiplin Madani Vol. 4 No. 9 (2024): September 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/mudima.v4i9.11572

Abstract

The aim of this research is to ascertain and evaluate the relative and concurrent impact of pricing, discount, and cashback on people's decisions to buy on e-commerce sites like Shopee. This study used a quantitative methodology, with 100 samples of Shopee e-commerce consumers from the community of Jl.Kp.Beting Jaya Rt.08/18 as the population. The dissemination of the Google Form questionnaire and a literature review are used in the data collection procedure. The author employs the Nonprobability Sampling Method, specifically the Convenience and Snowball sampling techniques, for sampling. The validity test, reliability test, hypothesis test, determination coefficient test, multiple linear regression analysis, F test, and test are the analyses that were employed in this investigation. Based on the T and F tests, the study's findings indicate that price, discount, and cashback together significantly impact e-commerce Shopee consumers' purchase decisions; the computed f value (43.210)> f table (3.091) and sig (0.001) <0.05 support this conclusion. H0 was rejected and Ha was allowed based on the computed T value of (5.720) H1 (3.844) H2 (3.629) H3 > t table (1.985) and sig 0.001 < 0.05
Feasibility Analysis of Laying Chicken Breedering Businesses in Marketing, Financial and Environmental Aspects Hardianawati
International Journal of Applied Economics, Accounting and Management (IJAEAM) Vol. 1 No. 3 (2023): September 2023
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijaeam.v1i3.825

Abstract

This type of research is qualitative research. The method used in this research is a combination of qualitative methods on marketing and environmental aspects and then quantitative methods on financial aspects. The qualitative research method is an interview process regarding the understanding of a matter to obtain data, information, texts of the views of respondents using various methodologies on a problem. The quantitative method is data retrieval based on the numerical calculation data collected and then added up. This study aims to obtain data and information as well as responses when the research is taking place with what is in the field. This writing method uses a centralized interview method by obtaining information by means of face-to-face or online question and answer between the researcher (as an interviewer with or without using an interview guide) and the subject under study and using observation or direct observation by looking at the cage situation, marketing and his finances. The results of the study show that (1) based on the marketing aspect, looking at the market, demand conditions are stable and continue to increase every year due to the egg sales strategy so that this business is feasible to run for 3 years. (2) based on the financial aspect, it can be seen that from 2020-2023 it has increased even though the number of chickens has decreased because the cost of buying seeds was not calculated in 2021, while in 2023 there was an addition of seeds so that it can be seen that profits have increased from 2020-2021. (3) based on environmental aspects it is very conducive, it is kept clean and healthy, so there are no problems in the environment because it has been anticipated by the farm so it is feasible to run. The conclusion of the study shows that marketing, financial and environmental aspects in the feasibility analysis of a small-scale laying hen business are feasible to run because they have fulfilled all the aspects carried out
Co-Authors Dwi Novita Sari Prasastiara Eka Marsella Sijabat, Eduard Alfian Syamsya Sundari Soekotjo