Claim Missing Document
Check
Articles

Found 3 Documents
Search

Korean Wave Culture Dalam Video On Demand (Pengaruh Audiens Atas Budaya Korea Dalam Program Variety Show Running Man) Aditya, Feriz Rizki; Yulistyowati, Irma Mufita; Kurniawati, Yesischa Margaretha Dwi
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 2 No. 2 (2024): Juni : Harmoni : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v2i2.2908

Abstract

South Korean culture or what can be called the Korean Wave has spread throughout the world, including Indonesia. The Korean Wave itself spreads from various fields, such as songs, drama, language, games, even variety show programs can also be used as intermediaries to spread culture. One of the interesting and unique variety show programs is Running Man. The Running Man program can not only be enjoyed and seen by Korean citizens, but the whole world can also watch it using video streaming technology called Video on Demand (VoD). The method used in this research is descriptive quantitative and descriptive quantitative research, data collection using questionnaires, with young adult subjects aged 16-29 years who have watched Running Man. The research results showed that the results of the questionnaire distribution included 26 respondents in the city of Malang aged around 16 to 29 years. So there are around 96.2% of them who know the variety show program Running Man, there are 92.3% who have watched the variety show program Running Man and there are as many as 7 people watching more than 300 episodes and 9 people watching 1-50 episodes of more than 600 episodes broadcast.
THE UTILIZATION OF DIGITAL INFLUENCERS AS A PROMOTION STRATEGY FOR THE KAYUTANGAN HERITAGE AREA OF MALANG CITY Yulistiowati, Irma Mufita; Aditya, Feriz Rizki; Effendy, Rochmad
Progress In Social Development Vol. 6 No. 1 (2025): January 2025
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/psd.v6i1.145

Abstract

Kayutangan Heritage in Malang City is one of the historical tourist destinations that has great potential to attract tourists, especially millennials and Gen Z who are active on social media. This paper aims to provide a strategy scheme for the manager of Kayutangan Heritage tourist area, to be more active in utilizing the role of digital influencers as part of the strategy to attract tourists, based on the content they share on social media. The purpose of this study is to analyze strategies in establishing relationships with digital influencers in the Kayutangan Heritage area. Using a qualitative approach, this research involved in-depth interviews with influencers, area managers, and tourism industry experts. The results showed that collaboration with digital influencers can increase visibility and build a positive image of the area through creative content that is authentic and relevant to the target audience. The research also revealed that an effective relationship with influencers requires open communication, a deep understanding of each party's values and characteristics, and a clear agreement on goals and expectations. By establishing strong and sustainable relationships, Kayutangan Heritage area can strengthen its appeal and achieve broader promotional goals in today's digital era.
Manajemen Adaptasi dalam Komuniksi Antarbudaya Santri Baru di Pondok Pesantren Putri Annur 2 Almurtadlo Malang Chusniyah, Ilma Ni’matul; Widayati, Sri; Aditya, Feriz Rizki; Oktarina, Riesta Ayu; Amodia, Gina Amara
Journal of Communication Research Vol. 1 No. 2 (2025): October
Publisher : Yayasan Lentera Avanya Nagari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61105/jcr.v1i2.221

Abstract

Penelitian ini berangkat dari permasalahan kompleks yang dihadapi santriwati baru dalam proses adaptasi budaya di Pondok Pesantren Putri Annur 2 Al-Murtadlo Malang. Penelitian ini bertujuan untuk menganalisis secara mendalam proses adaptasi budaya santriwati baru, termasuk tahapan, hambatan, dan strategi komunikasi antarbudaya yang efektif untuk memfasilitasi adaptasi tersebut. Penelitian ini mengunakan teori adaptasi budaya Young Yun Kim dan teori uncertainty management Gudykunst. Menggunakan metode kualitatif deskriptif, teknik purposive sampling informan yang akan diwawancarai yaitu santriwati baru tingkat MTs dan MA, santri senior, dan ustadzah/pengasuh. Pengumpulan data diperoleh dengan dokumentasi, wawancara mendalam dan observasi. Analisis data dalam penelitian ini menggunakan model interaktif Miles & Huberman. Hasil penelitian didapatkan tiga tahapan dalam adaptasi santriwati baru yaitu : culture shock, penyesuaian dan pertumbuhan. Hambatan dalam proses adaptasi santriwatibaru seperti terdapatnya perbedaan bahasa dan logat yang memicu kesalahpahaman, stereotip budaya dan prasangka antardaerah dan tekanan sosial akibat aturan yang ketat dan information overload selama masa orientasi menimbulkan kecemasan serta ketidakpastian. Hasil penelitian ini memberikan wawasan teoritis dalam kajian komunikasi antarbudaya dan rekomendasi praktis bagi pengelola pesantren untuk mendukung proses adaptasi santri baru secara lebih optimal, menciptakan lingkungan yang inklusif dan kondusif untuk pembelajaran. Komunikasi antarbudaya yang efektif berperan sebagai kunci utama dalam mengelola kecemasan, mengurangi ketidakpastian, dan membangun identitas baru santri sebagai bagian dari komunitas pesantren. This study stems from the complex problems faced by new female students in the process of cultural adaptation at the Annur 2 Al-Murtadlo Islamic Boarding School for Girls in Malang. This study aims to analyze in depth the process of cultural adaptation of new female students, including the stages, obstacles, and effective intercultural communication strategies to facilitate this adaptation. This study uses Young Yun Kim's cultural adaptation theory and Gudykunst's uncertainty management theory. Using a descriptive qualitative method, the purposive sampling technique was used to select informants to be interviewed, namely new female students at the MTs and MA levels, senior students, and female teachers/caregivers. Data collection was obtained through documentation, in-depth interviews, and observation. Data analysis in this study used the Miles & Huberman interactive model. The results of the study found three stages in the adaptation of new female students, namely: culture shock, adjustment, and growth. Obstacles in the adaptation process of new female students include language and dialect differences that cause misunderstandings, cultural stereotypes and regional prejudices, and social pressure due to strict rules and information overload during the orientation period, which cause anxiety and uncertainty. The results of this study provide theoretical insights into the study of intercultural communication and practical recommendations for boarding school administrators to support the adaptation process of new students more optimally, creating an inclusive and conducive environment for learning. Effective intercultural communication plays a key role in managing anxiety, reducing uncertainty, and building a new identity for students as part of the boarding school community.