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All Journal Progress in Social Development Harmoni: Jurnal Ilmu Komunikasi Dan Sosial
Aditya, Feriz Rizki
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Humanities Environmental Science Social Sciences

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Korean Wave Culture Dalam Video On Demand (Pengaruh Audiens Atas Budaya Korea Dalam Program Variety Show Running Man) Aditya, Feriz Rizki; Yulistyowati, Irma Mufita; Kurniawati, Yesischa Margaretha Dwi
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 2 No. 2 (2024): Juni : Harmoni : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v2i2.2908

Abstract

South Korean culture or what can be called the Korean Wave has spread throughout the world, including Indonesia. The Korean Wave itself spreads from various fields, such as songs, drama, language, games, even variety show programs can also be used as intermediaries to spread culture. One of the interesting and unique variety show programs is Running Man. The Running Man program can not only be enjoyed and seen by Korean citizens, but the whole world can also watch it using video streaming technology called Video on Demand (VoD). The method used in this research is descriptive quantitative and descriptive quantitative research, data collection using questionnaires, with young adult subjects aged 16-29 years who have watched Running Man. The research results showed that the results of the questionnaire distribution included 26 respondents in the city of Malang aged around 16 to 29 years. So there are around 96.2% of them who know the variety show program Running Man, there are 92.3% who have watched the variety show program Running Man and there are as many as 7 people watching more than 300 episodes and 9 people watching 1-50 episodes of more than 600 episodes broadcast.
THE UTILIZATION OF DIGITAL INFLUENCERS AS A PROMOTION STRATEGY FOR THE KAYUTANGAN HERITAGE AREA OF MALANG CITY Yulistiowati, Irma Mufita; Aditya, Feriz Rizki; Effendy, Rochmad
Progress In Social Development Vol. 6 No. 1 (2025): January 2025
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/psd.v6i1.145

Abstract

Kayutangan Heritage in Malang City is one of the historical tourist destinations that has great potential to attract tourists, especially millennials and Gen Z who are active on social media. This paper aims to provide a strategy scheme for the manager of Kayutangan Heritage tourist area, to be more active in utilizing the role of digital influencers as part of the strategy to attract tourists, based on the content they share on social media. The purpose of this study is to analyze strategies in establishing relationships with digital influencers in the Kayutangan Heritage area. Using a qualitative approach, this research involved in-depth interviews with influencers, area managers, and tourism industry experts. The results showed that collaboration with digital influencers can increase visibility and build a positive image of the area through creative content that is authentic and relevant to the target audience. The research also revealed that an effective relationship with influencers requires open communication, a deep understanding of each party's values and characteristics, and a clear agreement on goals and expectations. By establishing strong and sustainable relationships, Kayutangan Heritage area can strengthen its appeal and achieve broader promotional goals in today's digital era.
Co-Authors Kurniawati, Yesischa Margaretha Dwi ROCHMAD EFFENDY, ROCHMAD Yulistiowati, Irma Mufita Yulistyowati, Irma Mufita