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All Journal Nomosleca Jurnal Komunikasi dan Kajian Media Jurnal Komunikasi Nusantara Progress in Social Development
Yulistiowati, Irma Mufita
Program Studi Ilmu Komunikasi Universitas Merdeka Malang
Arts Humanities Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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PROGRAM BERBAHASA WALIKAN DI JTV MALANG Yulistiowati, Irma Mufita
Jurnal Nomosleca Vol 4, No 2 (2018): Oktober 2018
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v4i2.2544

Abstract

Abstract News program is a review of facts and events reports that have news value that is unusual, factual, essential, and broadcast through the media periodically. Local television efforts to attract the audience is presenting the language of the people of Malang, the language of Walikan by reversing the word from behind. This research uses descriptive qualitative method with the presentation of descriptive analysis in the form of language, the way the subject of research is concerned with the problem under study which is also the data. Qualitative data can be words, sentences or narratives, both obtained from in-depth interviews and observations. Local television news program in preserving the language walik Malang City also through some process in its production that is looking for news. Furthermore, the stages of collecting news materials and the stage of writing a news script through the stage of editing news and views. Analysis of local television news programs in preserving the language walik Malang has been successfully seen from the intensity of news provided and the content of existing news. And the technique of presenting the news in such a way as to use the Malangan Language to make interesting and impact the preservation of malangan language in the community indirectly. From non technical aspects related to the close communication between news crew. Analysis of feedback from JTV Malang Bureau viewers is also very necessary in maintaining, to be able to continue to preserve the culture of malangan language for later generations. Keywords : News, Walikan Language and Local Television.DOI : https://doi.org/10.26905/nomosleca.v4i2.2544
Peran Publik dalam Mendorong Kinerja Media Layanan Publik dalam Mewujudkan Watak Kepublikannya Effendy, Rochmad; Yulistiowati, Irma Mufita; Wibowo, Aryo Prakoso
Jurnal Komunikasi Nusantara Vol 2 No 2 (2020)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jkn.v2i2.55

Abstract

The publicness character of the Indonesia Republic Radio/RRI is both historical as well as legal necessity. RRI was born from the historical process as a struggle radio to seize and defend independence from colonialists. This true identity that is embodied in the spirit of public service ethos is getting stronger after the enactment of Government Regulation No. 11/2005 and 12/2005 concerning public service broadcasting and RRI public service broadcasting respectively. The duty of serving the needs and interests of the public must be the "spirit" which drives its whole operational activities of broadcasting and institutional governance. For this reason, various efforts have been made, such as improving governance and expanding the broadcast network area. To answer the demands of media digitization, the adoption of media convergence technology in the form of the launch of the RRI Play Go application has also been carried out. This has changed it from a public service broadcasting institution (PSB) to a public service media (PSM). Its public character as a public service broadcast radio must be put forward by placing the public as citizens (citizens) active participants both in the process of planning and implementing broadcast program content as well as media institutional governance. Through PSM, the interaction between media managers and citizens can be established. The process of involving citizens in the production process of media content is also easily facilitated. For this reason, their role in supervising and evaluating media management must be more substantial to ensure the public character of RRI. Based on this, this study aims to examine the form of public participation in supervising and evaluating broadcasting and media management of RRI. More specifically, what is the role of the Audience Council Forum Komunikasi Pemerhati of RRI Malang in carrying out this function.
Pengaruh Penggunaan Fitur Shopee Games terhadap Customer Engagement pada Kalangan Mahasiswa di Kota Malang Molyo, Priyo Dari; Yulistiowati, Irma Mufita; Zulhilmi, Fajar
Jurnal Nomosleca Vol 7, No 1 (2021): April, 2021
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v7i1.5541

Abstract

In the midst of the increasing number of people to fulfill their needs by shopping online, there are dozens of e-commerce providers that offer the same service, namely accommodating sellers to be able to sell online, this is a challenge for e-commerce players to scramble for attention so that consumers choose e- commerce as a "subscription shop" and changing from consumers to customers. Shopee as one of the e-commerce comes with different things, namely the shoope games feature, the shopee games feature is a feature in which consumers can play interesting games and get prizes or rewards from their efforts to play these games, the prizes obtained can help make it easier In terms of shopping, the examples are discount vouchers and free shipping, in certain events the prizes provided are not in the form of a car or umrah. The shop feature is made so that consumers feel at home for a long time in the shop application, and there will be customer engagement or an attachment relationship with the customer so that customer loyalty will emerge. The purpose of this study was to determine the effect of Shopee Games features on Customer Engagement among students in Malang City. By using this type of quantitative research with a descriptive approach, the sampling technique used in this study was purposive sampling, the sample was taken as many as 35 respondents, and this study used simple regression as data analysis and also hypothesized. The results obtained by the author is the Shopee Games feature on Customer Engagement among Students in Malang City. So it can be concluded that testing the hypothesis which states that the influence of the Shopee games feature on the variable customer engagement among students in Malang is acceptable. Keywords: E-Commerce, Game Fitures, Costumer EngagementDOI : https://doi.org/10.26905/nomosleca.v7i1.5541
OPTIMALISASI PENGEMBANGAN CREATIVE BRANDING EKOWISATA BOON PRING DI KABUPATEN MALANG yulistiowati, irma mufita; Endayani, Fatmasari
Jurnal Komunikasi dan Kajian Media Vol 7, No 2 (2023): JURNAL KOMUNIKASI DAN KAJIAN MEDIA
Publisher : LPPM-PMP Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/jkkm.v7i2.7926

Abstract

Creative tourism branding is an important process for carrying out attractive promotions of the identity of tourist attractions. The main goal is to attract tourists to come to this place. One of them is the Boon Pring educational tour in Malang Regency. In its development, Boon Pring ecotourism prioritizes conservation, social, economic, cultural, learning and education. Therefore, optimization is needed regarding the branding of the educational tourism destination Boon Pring, Malang Regency. This aims to increase the development of the tourism sector in Malang Regency. Data collection methods in preparing this research used observation and interviews. The results of this research are that tourism to Boon Pring creates creative destination branding by introducing the culture of the people around Boon Pring. Apart from that, to develop tourism branding, Pokdarwis collaborates with the community, local government and other stakeholders. They also create educational tour packages to attract visitors. Finally, to carry out creative branding, Pokdarwis also uses social media. However, promotional skills need to be improved so that the resulting content is more interesting. And consistency is also needed in carrying out promotions on social media.
THE UTILIZATION OF DIGITAL INFLUENCERS AS A PROMOTION STRATEGY FOR THE KAYUTANGAN HERITAGE AREA OF MALANG CITY Yulistiowati, Irma Mufita; Aditya, Feriz Rizki; Effendy, Rochmad
Progress In Social Development Vol. 6 No. 1 (2025): January 2025
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/psd.v6i1.145

Abstract

Kayutangan Heritage in Malang City is one of the historical tourist destinations that has great potential to attract tourists, especially millennials and Gen Z who are active on social media. This paper aims to provide a strategy scheme for the manager of Kayutangan Heritage tourist area, to be more active in utilizing the role of digital influencers as part of the strategy to attract tourists, based on the content they share on social media. The purpose of this study is to analyze strategies in establishing relationships with digital influencers in the Kayutangan Heritage area. Using a qualitative approach, this research involved in-depth interviews with influencers, area managers, and tourism industry experts. The results showed that collaboration with digital influencers can increase visibility and build a positive image of the area through creative content that is authentic and relevant to the target audience. The research also revealed that an effective relationship with influencers requires open communication, a deep understanding of each party's values and characteristics, and a clear agreement on goals and expectations. By establishing strong and sustainable relationships, Kayutangan Heritage area can strengthen its appeal and achieve broader promotional goals in today's digital era.
Co-Authors Aditya, Feriz Rizki Fatmasari Endayani Priyo Dari Molyo ROCHMAD EFFENDY, ROCHMAD Wibowo, Aryo Prakoso Zulhilmi, Fajar