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All Journal Gorga : Jurnal Seni Rupa Besaung : Jurnal Seni Desain dan Budaya
Fajri, Ahmad Istiqlal
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Arts Education Social Sciences

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Board Game Komunikasi Visual Kampanye Love Language pada Pasangan Suami Istri di Kota Palembang Fajri, Ahmad Istiqlal; Bobby Halim; Yosef Yulius
Besaung : Jurnal Seni Desain dan Budaya Vol. 9 No. 1 (2024): Besaung
Publisher : UNIVERSITAS INDO GLOBAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jsdb.v9i1.3708

Abstract

Love language, basically, is the language of love in the form of actions, behavior and attitudes that make someone feel appreciated and loved. Love language has five forms, namely words of affirmation, quality time, receiving gifts, acts of service, physical touch. This campaign uses board games as the main medium for conveying information and education with interesting media. The main idea in developing this media is a folk tale from Central Java, namely Joko Kendil. This story has a message about true love, patience, and sacrifice of a husband and wife in facing trials in life. The aim of this love language campaign is to reduce the risk of disputes and maintain household harmony. The method used in this design is Design Thinking which consists of 5 stages, namely Empathize (understanding the problem), Define (analyzing data), Ideate (generating an idea or concept), Prototype (visualizing the idea), Test (testimonial to the target audience). As a result of testimonials to the target audience, positive feedback was obtained where the target audience was attracted through the colorful visual campaign media and helped in understanding their language through interesting and enjoyable verbal messages. Keyword : Love Language, Board Game, Married Couple.
PRINSIP GESTALT PADA KOMPOSISI VISUAL POSTER œANCAMAN PENYAKIT SAAT MUSIM HUJAN PRODUKSI DINAS KESEHATAN PROVINSI SUMATERA SELATAN Mubarat, Husni; Ilhaq, Muhsin; Al Hafids, Abdul Raihan; Fajri, Ahmad Istiqlal
Gorga : Jurnal Seni Rupa Vol. 12 No. 2 (2023): Gorga : Jurnal Seni Rupa
Publisher : Fakultas Bahasa dan Seni Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/gr.v12i2.50889

Abstract

Posters are an effective communication medium in conveying information, especially related to public health. This study explores how a poster produced by the South Sumatra Health Service, entitled "Threats of Disease During the Rainy Season," applies elements of visual communication design to convey health messages to the public. The purpose of this research is to understand the effectiveness of using design elements, such as typography, colors, images, layout, and visual composition in health posters. The method used in this research is qualitative analysis which involves in-depth observation of the various elements of the poster design. This analysis aims to identify how each element contributes to visual communication and its impact on people's understanding of health messages. The results showed that posters succeeded in creating strong visual appeal and increasing public understanding of health messages through the effective use of design elements. Thus, health poster design has an important role in achieving the effectiveness of visual communication. In this context, a good understanding of visual communication design principles is essential to create effective and attractive health posters.Keywords: gestalt principles, visual, poster design. AbstrakPoster merupakan media komunikasi yang efektif dalam menyampaikan informasi, terutama terkait kesehatan masyarakat. Studi ini mengeksplorasi bagaimana poster yang diproduksi oleh Dinas Kesehatan Sumatera Selatan, bertajuk "Ancaman Penyakit Saat Musim Hujan," menerapkan elemen-elemen desain komunikasi visual untuk menyampaikan pesan kesehatan kepada masyarakat. Tujuan dari penelitian ini adalah untuk memahami efektivitas penggunaan elemen-elemen desain, seperti tipografi, warna, gambar, tata letak, dan komposisi visual dalam poster kesehatan. Metode yang digunakan dalam penelitian ini adalah analisis kualitatif yang melibatkan observasi mendalam terhadap berbagai elemen desain poster. Analisis ini bertujuan untuk mengidentifikasi bagaimana setiap elemen berkontribusi terhadap komunikasi visual dan pengaruhnya terhadap pemahaman masyarakat tentang pesan kesehatan. Hasil penelitian menunjukkan bahwa poster berhasil menciptakan daya tarik visual yang kuat dan meningkatkan pemahaman masyarakat terhadap pesan kesehatan melalui penggunaan efektif elemen-elemen desain. Dengan demikian, desain poster kesehatan memiliki peran penting dalam mencapai efektivitas komunikasi visual. Dalam konteks ini, pemahaman yang baik tentang prinsip-prinsip desain komunikasi visual sangat penting untuk menciptakan poster kesehatan yang efektif dan menarik.Kata Kunci: prinsip gestalt, visual, desain poster. Authors:Husni Mubarat : Universitas Indo Global MandiriMuhsin Ilhaq : Universitas PGRI PalembangAbdul Raihan Al-Hafids : Universitas Indo Global MandiriAhmad Istqlal Fajri : Universitas Indo Global Mandiri References:Ardianto, E., Lukiati, K, & Siti, K. (2015). Komunikasi Massa: Suatu Pengantar Edisi Revisi. Bandung: Refika Offse.Dewi, N. K. (2023). Analisis Kemampuan Mendesain Poster Bertema Seni Budaya NTB pada Mahasiswa Calon Guru Sekolah Dasar. Gorga: Jurnal Seni Rupa, 12(1), 84-90. https://doi.org/10.24114/gr.v12i1.43654.Frascara, J. (2004). Communication Design Principles, Methods, and Practice. New York: Allworth Press.Mubarok, F. S. (2023). Penerapan Prinsip Gestalt dalam Desain Visual Untuk Meningkatkan Memori dan Pemahaman Pesan. Jurnal Ilmiah Komunikasi Makna, 11(2), 152-174. http://dx.doi.org/10.30659/jikm.v11i2.33002Mubarat, H, Muhsin Ilhaq. (2021). Telaah Nirmana sebagai Proses Kreatif dalam Dinamika Estetika Visual. Jurnal Ekspresi Seni Jurnal Ilmu Pengetahuan dan Karya Seni. 23 (1), 125-139. http://dx.doi.org/10.26887/ekspresi.v23i1.397Mubarat, H., Saaduddin, S., & Ihaq, M. (2022). Implementasi Ragam Hias Songket Palembang pada Ruang Publik Sebagai Representasi Estetik Budaya Lokal Palembang. Gorga: Jurnal Seni Rupa, 11(2), 529-537. https://doi.org/10.24114/gr.v11i2.39818Seragih, Y. G., & Azis, A. C. K. (2021). Tinjauan Hasil Gambar Ilustrasi Kartun dengan Objek Binatang. Ekspresi Seni: Jurnal Ilmu Pengetahuan dan Karya Seni, 23(2), 302-318.Sugiyono, S. (2017). Metode Penelitian Kualitatif, Kuantitatif dan R&D. Bandung: Alfabeta.
Co-Authors Al Hafids, Abdul Raihan Bobby Halim Husni Mubarat, Husni Ilhaq, Muhsin Yosef Yulius