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All Journal Besaung : Jurnal Seni Desain dan Budaya Judikatif: Jurnal Desain Komunikasi Kreatif
Yosef Yulius
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Arts Civil Engineering, Building, Construction & Architecture Computer Science & IT Industrial & Manufacturing Engineering Social Sciences

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Board Game Komunikasi Visual Kampanye Love Language pada Pasangan Suami Istri di Kota Palembang Fajri, Ahmad Istiqlal; Bobby Halim; Yosef Yulius
Besaung : Jurnal Seni Desain dan Budaya Vol. 9 No. 1 (2024): Besaung
Publisher : UNIVERSITAS INDO GLOBAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jsdb.v9i1.3708

Abstract

Love language, basically, is the language of love in the form of actions, behavior and attitudes that make someone feel appreciated and loved. Love language has five forms, namely words of affirmation, quality time, receiving gifts, acts of service, physical touch. This campaign uses board games as the main medium for conveying information and education with interesting media. The main idea in developing this media is a folk tale from Central Java, namely Joko Kendil. This story has a message about true love, patience, and sacrifice of a husband and wife in facing trials in life. The aim of this love language campaign is to reduce the risk of disputes and maintain household harmony. The method used in this design is Design Thinking which consists of 5 stages, namely Empathize (understanding the problem), Define (analyzing data), Ideate (generating an idea or concept), Prototype (visualizing the idea), Test (testimonial to the target audience). As a result of testimonials to the target audience, positive feedback was obtained where the target audience was attracted through the colorful visual campaign media and helped in understanding their language through interesting and enjoyable verbal messages. Keyword : Love Language, Board Game, Married Couple.
Kajian Visual Iklan Layanan Masyarakat Kesehatan Gigi Pepsodent 1995–2023: Perspektif Semiotika Dan Estetika Postmodern Yosef Yulius; Hestia Rachmat Nunciata Lubis; Didiek Prasetya; Yohanes Reno; Valentinus Verdianto
Besaung : Jurnal Seni Desain dan Budaya Vol. 10 No. 2 (2025): Besaung: April-July
Publisher : UNIVERSITAS INDO GLOBAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jsdb.v10i2.5733

Abstract

This study examines the aesthetic values in Pepsodent Dental Health Public Service Advertisements (PSAs) from 1995 to 2023. The main focus of the study is to analyze how these PSAs maintain their visual identity, message consistency, and cultural relevance amidst technological and media developments. Using a qualitative descriptive approach, this study dissects the visual and verbal communication strategies in each PSA period. The theoretical framework is based on Dharsono Sony Kartika's Postmodern aesthetic theory, with an analysis of visual form and special form, and supported by Ferdinand de Saussure's semiotic approach to examine the relationship between signifiers and signifieds in media texts. The results show that these PSAs consistently maintain key elements such as the iconic tooth character, toothbrush, toothpaste, children as the primary audience, and dentists as representatives of health authorities, supported by the jingle lyrics that remain the same. The visual transformation from 2D to 3D animation, to the use of human actors and animal mascots, demonstrates creative adaptation to changes in audiences and distribution media. This study concludes that the Pepsodent Dental Health PSA is an example of successful long-term visual communication that is able to combine traditional-based health messages with a contemporary aesthetic approach, and is effective in building public awareness of the importance of maintaining dental health through media that is attractive, communicative, and relevant across generations.
Museum Pahlawan Nasional MAYJEN.TNI (Purn) dr.AK.Gani: Revitalisasi dan Promosi Halim, Bobby; Yosef Yulius
Judikatif: Jurnal Desain Komunikasi Kreatif Vol. 6 No. 1 (2024): Vol. 6 (2024) No. 1
Publisher : fakultas Desain Koomunikasi visual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35134/judikatif.v6i1.169

Abstract

Penulis mendapatkan data mengenai kondisi Museum Pahlawan Nasional Mayjen.TNI (Purn) dr.AK.Gani yang masih sepi pengunjung, sehingga diperlukan upaya untuk pemulihan tingkat kunjungan ke museum untuk tujuan wisata maupun edukasi sejarah perjuangan pahlawan Nasional. Bentuk Revitalisasi dari Museum Pahlawan Nasional Mayjen.TNI (Purn) dr.AK.Gani ini yaitu perancangan sign system berupa plang / papan nama baik di pinggir jalan utama maupun di area parkir kendaraan. Selain plang, penulis juga merancang brosur sebagai media Promosi Museum Pahlawan Nasional Mayjen.TNI (Purn) dr.AK.Gani. Revitalisasi dan Promosi Museum Pahlawan Nasional Mayjen.TNI (Purn) dr.AK.Gani menggunakan Metode Penelitian Kualitatif. Penelitian kualitatif merupakan jenis penelitian yang temuan-temuannya tidak diperoleh melalui prosedur statistik atau bentuk hitungan lainnya. Kesimpulan dari penelitian juga perancangan Revitalisasi dan Promosi Museum Pahlawan Nasional Mayjen.TNI (Purn) dr.AK.Gani ini bahwa desain sangat mempengaruhi tingkat kunjungan masyarakat ke Museum Pahlawan Nasional Mayjen.TNI (Purn) dr.AK.Gani. Yang kedua yaitu pentingnya media yang tepat agar museum terasa segar dalam arti museum ini menyesuaikan kemajuan jaman, dan media brosur agar masyarakat dapat mengetahui poin-poin penting dari sisi sejarah hingga koleksi dari Museum Pahlawan Nasional Mayjen.TNI (Purn) dr.AK.Gani. Ketiga sekaligus yang terakhir, penelitian mengenai Museum Pahlawan Nasional Mayjen.TNI (Purn) dr.AK.Gani perlu terus dilakukan di kemudian hari agar museum ini tetap terus bertahan di masa depan.
Co-Authors Bobby Halim Didiek Prasetya Fajri, Ahmad Istiqlal Halim, Bobby Hestia Rachmat Nunciata Lubis Valentinus Verdianto Yohanes Reno