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All Journal Gorga : Jurnal Seni Rupa Jurnal Desain Atrat: Jurnal Seni Rupa eProceedings of Art & Design Serat Rupa: Journal of Design
Tiara Larissa
Universitas Telkom
Arts Humanities Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Journal : Serat Rupa: Journal of Design

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Perancangan Produk Fashion Anak Menggunakan Metode SCAMPER untuk Inovasi Desain Local Brand Sugacoat Studios Widia Nur Utami Bastaman; Dava Dien Anatha; Rima Febriani; Tiara Larissa
Serat Rupa: Journal of Design Vol 8 No 2 (2024): SRJD - JULI
Publisher : Faculty of Humanities and Creative Industries, Maranatha Christian University (formerly Faculty of Fine Arts and Design)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/srjd.v8i2.7994

Abstract

Bandung is one of the cities known to have an excellent creative industry ecosystem, one of which is due to the rapid growth of local brands. As we know, local brands grow by relying on consistent creativity and innovation. One of Bandung's local brands currently on the rise is Sugacoat Studios, which focuses on developing bag and hat accessories products for children. The rapid development of local brands in Bandung requires Sugacoat Studios to continue innovating to develop new products. However, the process of creating innovation is challenging. One of the crucial stages is the process of designing the product. So far, Sugacoat Studios has applied a commonly used design method to design products based on specific concepts and mood board. However, this often makes design deadlocks, ultimately making the resulting product design less than optimal. This research will present the product design process by applying the SCAMPER method that the Sugacoat Studios brand has never applied. The SCAMPER design method, which stands for Substitute, Combine, Adapt, Modify, Put into Another Use, Eliminate, and Reverse, has previously been successfully applied to the fashion product design process. Applying the SCAMPER design method is expected to give Sugacoat Studios a new strategy in the product design process that will be more structured, thus helping to create product innovation. Applying this design method strategy will also be aligned with the brand character so that the resulting design will still represent the brand character well. The output of this research is a product design that has applied the SCAMPER design method.
Co-Authors Adenina, Leony Bening Adn, Ghaniy Nur Isnaeni Afifi, Hana Aulia Alvira, Shakila Shaka Antariksa, Naradipa Pinasthika Aqila, Haya Fadhia Arini Arumsari Audina, Nabila Azzura, Tsabitha Putri Bintan Titisari Dava Dien Anatha Fadhilaturrahmah, Fadhilaturrahmah Faradillah Nursari Kiffa Cecilia Lee, Ynez Marissa Cory Agustina Siagian Mochammad Sigit Ramadhan Nisfiah, Nazela Zulfa Nuralyah, Futri Nurhaliza, Jessy Ovelia, Tiara Pratiwi, Mutiara Devi Putri, Navella Andhieta Rahmasari, Windi Ramadhan, M. Sigit Regina Simamora M Ridwan, Raisa Zahra Maulida Rima Febriani Rima Febriani Rosidi, Selvie Hana Sahirah, Jasmine Nur Salsabila, Putri Syifa Shella Wardhani Putri Siagian, Marissa Corry Agustina Simamora M, Regina Ulumuddin, Syifa Salsabila Virlyani, Asyfa Widia Nur Utami Bastaman Wulandari, Annisa Tri Yuningsih, Sari