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All Journal JURNAL PEMASARAN KOMPETITIF
Ningsih, Nonita Kristya
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Humanities Economics, Econometrics & Finance

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The Influence Of Promotion And Price On Purchasing Decisions For Toyota Car Nataliani, Nataliani; Ningsih, Nonita Kristya; Soejono, Fransiska
Jurnal Pemasaran Kompetitif Vol. 7 No. 1 (2023): Jurnal Pemasaran Kompetitif
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jpkpk.v7i1.30301

Abstract

The purpose of this study is to see whether promotion and price have an effect on purchasing decisions. Toyota is the largest car manufacturer in the world. The population of this study are consumers who know and have used or are using Toyota products in 2023. The sampling method uses non-probability sampling, namely the purposive sampling method (judgment sampling). the sample in this study were 94 respondents. Data was collected using an online questionnaire (google form) distributed via social media. Based on the findings of this study, promotion and price have a positive and significant effect on purchasing decisions for toyota cars. 
The Influence of Online Customer Reviews and Online Customer Ratings on Product Purchase Decisions on The Tokopedia Marketplace Yanti, Desma; Ningsih, Nonita Kristya; Ony, Johan Gunady; Suhalim, Shinta Putri
Jurnal Pemasaran Kompetitif Vol. 7 No. 2 (2024): Jurnal Pemasaran Kompetitif
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jpkpk.v7i2.40083

Abstract

The purpose of this study is to find out the influence of online customer reviews and online customer ratings on purchasing decisions. The target of this study is Indonesian people who have shopped using Tokopedia. The method to be used in this study is a survey method by distributing questionnaires online as a data collection tool. The sample to be used in this study is 100 respondents randomly selected from Indonesian people who have shopped at Tokopedia. The collected data will be analyzed using linear regression methods to test the hypotheses that have been formulated.
The Influence of Trust and Convenience on Purchasing Decisions in Shopee E-commerce Ningsih, Nonita Kristya; Yanti, Desma; Ony, Johan Gunady
Jurnal Pemasaran Kompetitif Vol. 7 No. 3 (2024): Jurnal Pemasaran Kometitif
Publisher : Universitas Pamulang

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Abstract

This study aims to determine the effect of trust and convenience on Shopee e-commerce purchasing decisions. The data used in this study are primary data. The population in this study are consumers who have shopped and used the Shopee application. The sample respondents were 115 respondents. The sampling technique is purposive sampling method. Primary data from this study were taken from questionnaires. The data analysis techniques used are validity test, reliability test, classical assumption test, which consists of normality test, multicollinearity test, and heteroscedasticity test, multiple regression analysis, hypothesis testing which consists of t test and coefficient of determination. The results in this study indicate that trust and convenience have a positive and significant effect on purchasing decisions in Shopee e-commerce.
Co-Authors Fransiska Soejono Nataliani, Nataliani Ony, Johan Gunady Suhalim, Shinta Putri Yanti, Desma