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Yanti, Desma
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Humanities Economics, Econometrics & Finance

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The Influence of Online Customer Reviews and Online Customer Ratings on Product Purchase Decisions on The Tokopedia Marketplace Yanti, Desma; Ningsih, Nonita Kristya; Ony, Johan Gunady; Suhalim, Shinta Putri
Jurnal Pemasaran Kompetitif Vol. 7 No. 2 (2024): Jurnal Pemasaran Kompetitif
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jpkpk.v7i2.40083

Abstract

The purpose of this study is to find out the influence of online customer reviews and online customer ratings on purchasing decisions. The target of this study is Indonesian people who have shopped using Tokopedia. The method to be used in this study is a survey method by distributing questionnaires online as a data collection tool. The sample to be used in this study is 100 respondents randomly selected from Indonesian people who have shopped at Tokopedia. The collected data will be analyzed using linear regression methods to test the hypotheses that have been formulated.
The Influence of Trust and Convenience on Purchasing Decisions in Shopee E-commerce Ningsih, Nonita Kristya; Yanti, Desma; Ony, Johan Gunady
Jurnal Pemasaran Kompetitif Vol. 7 No. 3 (2024): Jurnal Pemasaran Kompetitif
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of trust and convenience on Shopee e-commerce purchasing decisions. The data used in this study are primary data. The population in this study are consumers who have shopped and used the Shopee application. The sample respondents were 115 respondents. The sampling technique is purposive sampling method. Primary data from this study were taken from questionnaires. The data analysis techniques used are validity test, reliability test, classical assumption test, which consists of normality test, multicollinearity test, and heteroscedasticity test, multiple regression analysis, hypothesis testing which consists of t test and coefficient of determination. The results in this study indicate that trust and convenience have a positive and significant effect on purchasing decisions in Shopee e-commerce.
The Influence of Service Quality and Price on User Satisfaction of Food Delivery Service Application In Palembang City Suhalim, Shinta Putri; Dewi, Tri Wahyuni T; Yanti, Desma
Jurnal Pemasaran Kompetitif Vol. 7 No. 3 (2024): Jurnal Pemasaran Kompetitif
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jpkpk.v7i3.41146

Abstract

The purpose of this study is to see whether service quality and price affect customer satisfaction. The sampling method used non probability sampling, namely the purposive sampling method. the sample in this study were 110 respondents. Data was collected using an online questionnaire (google form) distributed via social media. Based on the findings of this study, service quality and price have a positive and significant effect on user satisfaction of food delivery service applications in Palembang City.
Co-Authors Dewi, Tri Wahyuni T Ningsih, Nonita Kristya Ony, Johan Gunady Suhalim, Shinta Putri