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PENINGKATAN PENGETAHUAN DANKETERAMPILAN PEMANFAATAN MEDIA SOSIAL UNTUK BRANDING DESA WISATA Fitriah, Maria; Ginung Pratidina; Muhammad Encep; Desi Hasbiyah; Ruhimat; Neng Virly Apriliyani; Cecep Wahyudin; Agustini; Mulil Khaira; Dedy Ardiansyah Ramadhan; Sitti Sakinah; Tia Agustiani; Rafael Nuansa Ramadhan; Akmal Fadilah
Qardhul Hasan: Media Pengabdian kepada Masyarakat Vol. 9 No. 1 (2023): APRIL
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/qh.v9i1.7359

Abstract

People are increasingly interested in visiting tourist attractions, including nature tourism. Thus, it is urgently needed to be innovative in promoting it with tourism village branding. The potential of a tourist village can boost the economy of local residents whose marketing can reach foreign countries. Social media can be used by the community to develop their business, one of which is by increasing branding. Community service methods use preparation, observation, counseling, training, pre-test and post-test. The results obtained show an increase in knowledge about environmental changes causing a change in the marketing system from 30% to 60%, knowledge of consumer characteristics from 24% to 43.33%, knowledge of consumer culture from 56% to 67%, knowledge of matters affecting consumer purchases from 56% to 66%, knowledge about telling experiences using products from 33.33% to 50%, knowledge about the function of campaigns on social media in building branding from 70% to 83%, knowledge about the # symbol on social media to mark topics from 67 % to 73%, knowledge about the use of captions on Instagram from 86% to 97%, the presence of subscriber features from 76% to 87%. The recapitulation shows an increase in knowledge and skills in using social media for tourism branding in Kabandungan Village from 56.43% to 70.93%. Keywords: social media, branding, tourism village
PERAN KARAKTER GOTONG ROYONG DALAM MEMBANGUN INTEGRITAS SERTA RASA TANGGUNG JAWAB SISWA DI SEKOLAH DASAR Muhammad Azhar Nawawi; Ika Yatri; Husna, Eka Septiana Nakiya; Hasanah, Hibatillah; Alvira Febriana; Marsha Atika Putri; Akmal Fadilah; Imelda Meyvita
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 9 No. 3 (2024): Volume 09 No. 03 September 2024.
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v9i3.17076

Abstract

The focus of this study is to explore how the practice of gotong royong contributes to the development of integrity and responsibility among students in schools. Gotong royong, a distinctive aspect of Indonesian culture, symbolizes collective effort. However, in contemporary times, this spirit of collective action is on the decline. Therefore, there is a pressing need for initiatives that promote collaboration to sustain its relevance. This research adopts a descriptive qualitative approach involving observations and interviews. Findings indicate that gotong royong activities, such as rotational class duties, competitions, group assignments, and Friday clean-up sessions, play a significant role in shaping students' character. These activities foster greater responsibility and honesty among students.