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All Journal QARDHUL HASAN: MEDIA PENGABDIAN KEPADA MASYARAKAT Jurnal Pendidikan Guru (JPG) Karimah Tauhid
Desi Hasbiyah
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences Other

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Keragaman Media Sosial Instagram Sebagai Media Promosi Reihan Malik; Ali Alamsyah Kusumadinata; Desi Hasbiyah
KARIMAH TAUHID Vol. 2 No. 1 (2023): Karimah Tauhid
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/karimahtauhid.v2i1.7496

Abstract

Pemanfaatan media promosi telah berpindah kepada media social Instagram yang merupakan bagian dari platform dunia digital. Masyarakat revolusi 4.0 menjadi mudah untuk bersosialisasi melalui media. Konten yang ditampilkan menjadi menarik dan mudah diterima oleh semua kalangan. Kopikenangan.id salah satu jenis produk yang menggunakannya dengan penggunaan yang terbatas. Sehingga perlu mengikuti perkembangan jaman dan efektif dalam kegiatan promosinya agar brand-nya semakin diketahui oleh masyarakat luas. Teori pendekatan ini mengggunakan komunikasi pemasaran yang bertujuan masyarakat terutama di media sosial Instagram semakin mengetahui keberadaan Kopi Kenangan. Tujuan penelitian ini adalah mendeskripsikan keragaman promosi melalui Instagram pada sebuah produk kopi. Metode penelitian menggunakan pendekatan deskriptif kuantitatif dengan perolehan data melalui kuesioner dan pengamatan. Data dikumpulkan sebanyak 100 orang dari populasi yang dipilih secara aksidental dengan pertimbangan kesulitan dalam mewawancarai sampel penelitian dan membangun komunikasi interpersonal terlebih dahulu. Hasil penelita ini menunjukkan bahwa penggunaan promosi Kopi Kenangan melakukan komunikasi pemasaran melalui media sosial Instagram untuk menyebarkan informasi terkait produk yang dijual kepada konsumen. Keragaman peminat kopi mayoritas adalah anak muda, yang berprediket sebagai mahasiswa dan bekerja sebagai pekerja lepas. Kata kunci: Instagram, Komunikasi Pemasaran, Promosi
PENINGKATAN PENGETAHUAN DANKETERAMPILAN PEMANFAATAN MEDIA SOSIAL UNTUK BRANDING DESA WISATA Fitriah, Maria; Ginung Pratidina; Muhammad Encep; Desi Hasbiyah; Ruhimat; Neng Virly Apriliyani; Cecep Wahyudin; Agustini; Mulil Khaira; Dedy Ardiansyah Ramadhan; Sitti Sakinah; Tia Agustiani; Rafael Nuansa Ramadhan; Akmal Fadilah
Qardhul Hasan: Media Pengabdian kepada Masyarakat Vol. 9 No. 1 (2023): APRIL
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/qh.v9i1.7359

Abstract

People are increasingly interested in visiting tourist attractions, including nature tourism. Thus, it is urgently needed to be innovative in promoting it with tourism village branding. The potential of a tourist village can boost the economy of local residents whose marketing can reach foreign countries. Social media can be used by the community to develop their business, one of which is by increasing branding. Community service methods use preparation, observation, counseling, training, pre-test and post-test. The results obtained show an increase in knowledge about environmental changes causing a change in the marketing system from 30% to 60%, knowledge of consumer characteristics from 24% to 43.33%, knowledge of consumer culture from 56% to 67%, knowledge of matters affecting consumer purchases from 56% to 66%, knowledge about telling experiences using products from 33.33% to 50%, knowledge about the function of campaigns on social media in building branding from 70% to 83%, knowledge about the # symbol on social media to mark topics from 67 % to 73%, knowledge about the use of captions on Instagram from 86% to 97%, the presence of subscriber features from 76% to 87%. The recapitulation shows an increase in knowledge and skills in using social media for tourism branding in Kabandungan Village from 56.43% to 70.93%. Keywords: social media, branding, tourism village
The Role of Public Speaking Skills in Improving the Performance of Hajj Guides Desi Hasbiyah; Rofiah; Asep Gunawan; Falizar Rivani; Tohir Solehudin
JPG: Jurnal Pendidikan Guru Vol. 6 No. 2 (2025): JPG: Jurnal Pendidikan Guru
Publisher : Fakultas Keguruan dan Ilmu Pendidikan, Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study explores the crucial role of public speaking skills in enhancing the effectiveness of Hajj guidance. As part of 21st-century competencies, public speaking not only facilitates communication but also serves as a strategic tool for delivering religious messages in a compelling and meaningful manner. In the context of Hajj guidance, strong public speaking skills help build confidence, reinforce authority, and prevent miscommunication. Through a literature review, this article examines key components of public speaking such as interpersonal communication, credibility of hajj pilgrimage guide as a speaker, content mastery, and the application of public communication psychology. The findings suggest that well-developed public speaking skills can improve communication effectiveness, support spiritual development, and contribute to a smooth and solemn Hajj experience.
Co-Authors Agustini Akmal Fadilah Ali Alamsyah Kusumadinata Asep Gunawan Dedy Ardiansyah Ramadhan Falizar Rivani Ginung Pratidina Maria Fitriah Muhammad Encep Mulil Khaira Neng Virly Apriliyani Rafael Nuansa Ramadhan Reihan Malik Rofiah Ruhimat Sitti Sakinah Tia Agustiani Tohir Solehudin Wahyudin, Cecep