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All Journal West Science Journal Economic and Entrepreneurship West Science Interdisciplinary Studies West Science Accounting and Finance West Science Interdisciplinary Studies West Science Social and Humanities Studies
Utami , Eva Yuniarti
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Humanities Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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The Effect of Digital Marketing Strategy, Brand Trust, and Customer Expectations on Online Purchasing Decisions on E-Commerce in West Java Cindrakasih, RR Roosita; Mu'min, Halek; Jumui, Jumui; Utami , Eva Yuniarti; Agus Tapaningsih , Weni Indah Doktri
West Science Interdisciplinary Studies Vol. 2 No. 03 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i03.726

Abstract

This study investigates the impact of digital marketing strategy, brand trust, and customer expectations on online purchase decisions in the e-commerce sector in West Java, Indonesia. Through quantitative analysis involving 145 respondents, data was collected using a structured questionnaire to measure the specified constructs. Structural Equation Modeling (SEM) with Partial Least Squares (PLS) was used to analyse the relationships between variables. Drawing upon theoretical frameworks and empirical evidence, hypotheses are formulated to investigate the relationships between digital marketing strategy, brand trust, customer expectations, and online purchasing decisions. The findings contribute to a deeper understanding of consumer behaviour in digital marketplaces and offer actionable insights for businesses aiming to optimise their marketing strategies and increase consumer engagement in the e-commerce sector in West Java.
Bibliometric Analysis of Procurement Ethics and Supplier Management Judijanto, Loso; Hamzali, Said; Utami , Eva Yuniarti
West Science Interdisciplinary Studies Vol. 3 No. 05 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i05.1919

Abstract

This study conducts a bibliometric analysis to map the intellectual structure, thematic trends, and collaborative patterns within the field of procurement ethics and supplier management. Using data from the Scopus database and visualized through VOSviewer, the analysis covers co-authorship networks, keyword co-occurrence, citation structures, and country-level collaboration. Results show that "supplier management" remains the dominant theme, closely linked to operational concerns such as supplier selection, quality control, and risk management. More recent trends reveal a growing integration of sustainability, artificial intelligence, and information technology into procurement practices. Co-authorship and country collaboration networks highlight influential researchers and global research hubs, particularly in Germany and the United States. Despite progress, ethical constructs are often framed through strategic or technological lenses rather than normative perspectives. The study provides a roadmap for future research, emphasizing the need for broader ethical engagement and greater inclusivity of emerging economies in global procurement discourse.
Bibliometric Analysis of Procurement Ethics and Supplier Management Judijanto, Loso; Hamzali, Said; Utami , Eva Yuniarti
West Science Interdisciplinary Studies Vol. 3 No. 05 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i05.1919

Abstract

This study conducts a bibliometric analysis to map the intellectual structure, thematic trends, and collaborative patterns within the field of procurement ethics and supplier management. Using data from the Scopus database and visualized through VOSviewer, the analysis covers co-authorship networks, keyword co-occurrence, citation structures, and country-level collaboration. Results show that "supplier management" remains the dominant theme, closely linked to operational concerns such as supplier selection, quality control, and risk management. More recent trends reveal a growing integration of sustainability, artificial intelligence, and information technology into procurement practices. Co-authorship and country collaboration networks highlight influential researchers and global research hubs, particularly in Germany and the United States. Despite progress, ethical constructs are often framed through strategic or technological lenses rather than normative perspectives. The study provides a roadmap for future research, emphasizing the need for broader ethical engagement and greater inclusivity of emerging economies in global procurement discourse.
The Effect of Digital Marketing Strategy, Brand Trust, and Customer Expectations on Online Purchasing Decisions on E-Commerce in West Java Cindrakasih, RR Roosita; Mu'min, Halek; Jumui, Jumui; Utami , Eva Yuniarti; Agus Tapaningsih , Weni Indah Doktri
West Science Interdisciplinary Studies Vol. 2 No. 03 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i03.726

Abstract

This study investigates the impact of digital marketing strategy, brand trust, and customer expectations on online purchase decisions in the e-commerce sector in West Java, Indonesia. Through quantitative analysis involving 145 respondents, data was collected using a structured questionnaire to measure the specified constructs. Structural Equation Modeling (SEM) with Partial Least Squares (PLS) was used to analyse the relationships between variables. Drawing upon theoretical frameworks and empirical evidence, hypotheses are formulated to investigate the relationships between digital marketing strategy, brand trust, customer expectations, and online purchasing decisions. The findings contribute to a deeper understanding of consumer behaviour in digital marketplaces and offer actionable insights for businesses aiming to optimise their marketing strategies and increase consumer engagement in the e-commerce sector in West Java.
Green Growth Strategy and Environmental Policy Integration in Sustainable Economic Development: A Review of Bibliometric Analysis Hutajulu, Halomoan; Tahir, Usman; Utami , Eva Yuniarti; Harsono, Iwan; Yuniarti, Titi
West Science Social and Humanities Studies Vol. 2 No. 03 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i03.761

Abstract

This study presents a comprehensive review of literature on green growth strategy and environmental policy integration in sustainable economic development, utilizing bibliometric analysis as a methodological approach. Over four decades of scholarly contributions were examined, revealing a substantial body of literature with significant scholarly impact. Through citation metrics and network visualizations, key thematic clusters emerged, highlighting discussions on sustainable economic development, firm strategies for sustainability, green job markets, and technological innovations for environmental purposes. The analysis underscores the importance of integrating environmental considerations into economic decision-making processes and offers insights for policymakers, researchers, and practitioners to inform evidence-based decision-making and guide future research agendas. The findings contribute to advancing theoretical understanding and empirical insights into the interplay between green growth, environmental policy integration, and sustainable economic development, thereby facilitating progress towards a more equitable and environmentally resilient future.
The Effect of Digital Marketing Strategy, Brand Trust, and Customer Expectations on Online Purchasing Decisions on E-Commerce in West Java Cindrakasih, RR Roosita; Mu'min, Halek; Jumui, Jumui; Utami , Eva Yuniarti; Agus Tapaningsih , Weni Indah Doktri
West Science Interdisciplinary Studies Vol. 2 No. 03 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i03.726

Abstract

This study investigates the impact of digital marketing strategy, brand trust, and customer expectations on online purchase decisions in the e-commerce sector in West Java, Indonesia. Through quantitative analysis involving 145 respondents, data was collected using a structured questionnaire to measure the specified constructs. Structural Equation Modeling (SEM) with Partial Least Squares (PLS) was used to analyse the relationships between variables. Drawing upon theoretical frameworks and empirical evidence, hypotheses are formulated to investigate the relationships between digital marketing strategy, brand trust, customer expectations, and online purchasing decisions. The findings contribute to a deeper understanding of consumer behaviour in digital marketplaces and offer actionable insights for businesses aiming to optimise their marketing strategies and increase consumer engagement in the e-commerce sector in West Java.
The Effect of Accounting Information System Service Quality, Technological Innovation, and Financial Literacy on Investment Decision Making in MSMEs in Indonesia Judijanto, Loso; Sudarmanto, Eko; Utami , Eva Yuniarti; Darman, Darman; Waoma, Samalua
West Science Accounting and Finance Vol. 2 No. 01 (2024): West Science Accounting and Finance
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsaf.v2i01.710

Abstract

This research investigates the multifaceted determinants influencing investment decision-making in Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. Employing a quantitative approach, a sample of 150 participants, including owners, managers, and decision-makers, was surveyed to explore the interplay between Accounting Information System Service Quality (AISSQ), Technological Innovation (TI), Financial Literacy (FL), and their collective impact on investment decisions. Results indicate robust positive relationships between AIS service quality, financial literacy, technological innovation, and investment decision-making. The combined effect of these factors explains a substantial portion of the variance in the model (R^2 = 0.602). Practical and policy implications are discussed, offering insights to empower MSMEs in navigating dynamic economic landscapes.
Blockchain Technology and its Disruptive Potential in the Digital Economy Bakri, Asri Ady; Sudarmanto, Eko; Fitriansyah, Novela Deva Puasa Sucifa; Rukmana, Arief Yanto; Utami , Eva Yuniarti
West Science Journal Economic and Entrepreneurship Vol. 1 No. 08 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i03.165

Abstract

Blockchain technology's disruptive potential in the digital economy has spurred a surge in scholarly interest, leading to a complex landscape of research endeavors. This study employs a comprehensive bibliometric analysis to illuminate the multifaceted dimensions of blockchain's impact. Through analysis techniques and visualization tools, including VOSviewer, we uncover publication trends, influential authors, research themes, collaboration networks, and the interdisciplinary nature of blockchain research. The results reveal a steady increase in publications over the past decade, indicating growing recognition of blockchain's significance. Influential authors emerge as key contributors, shaping the research discourse and driving innovation. Diverse research themes, ranging from fintech and digital transformation to cryptocurrencies and smart contracts, underscore blockchain's applications across various sectors. Collaborative networks highlight the emergence of focused communities, fostering interdisciplinary insights. The integration of VOSviewer facilitates an exploration of these insights, offering a nuanced perspective on blockchain's disruptive potential. Our analysis contributes to a deeper understanding of the evolving landscape, informing researchers, practitioners, policymakers, and stakeholders navigating the complexities of blockchain technology in the digital economy.
The Influence of Startups in Increasing Entrepreneurship Awareness and Digital Literacy Sabil, Sabil; Herjuna, Silvester Adi Surya; Hakim, Lukman; Suharmono, Soni; Utami , Eva Yuniarti
West Science Journal Economic and Entrepreneurship Vol. 1 No. 09 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i09.207

Abstract

This research explores the influence of startups on raising entrepreneurship awareness and enhancing digital literacy in West Java. A mixed-methods approach was employed, combining quantitative surveys with qualitative in-depth interviews and focus group discussions. The study involved 300 respondents with diverse demographic characteristics, allowing for a comprehensive analysis of the startup ecosystem's impact. Quantitative findings revealed that a significant portion of the population in West Java has high levels of entrepreneurship awareness (40%) and digital literacy (35%). Moreover, 60% of respondents reported engagement with startups. Qualitative insights from interviews and focus group discussions emphasized the inspirational role of startups, their contribution to skill development, and the potential for collaboration between startups and educational institutions. The study also found that 75% of respondents perceived a positive influence of startups on entrepreneurship awareness and 70% on digital literacy. These findings underscore the critical role of startups in fostering entrepreneurship awareness and digital literacy in West Java. However, challenges such as resource limitations and the digital divide must be addressed to fully harness the benefits of startups.
Co-Authors Agus Tapaningsih , Weni Indah Doktri Bakri, Asri Ady Darman Darman Fitriansyah, Novela Deva Puasa Sucifa Halomoan Hutajulu Hamzali, Said Herjuna, Silvester Adi Surya Iwan Harsono Judijanto, Loso Jumui Lukman Hakim Mu'min, Halek RR Roosita Cindrakasih Rukmana, Arief Yanto sabil sabil, sabil Samalua Waoma Sudarmanto, Eko Suharmono, Soni Tahir, Usman Titi Yuniarti, Titi