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p-Index From 2020 - 2025
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All Journal Jurnal Sosial Humaniora Journal of Business, Management and Social Studies
Hamidah, Rusyda
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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Student Engagements in a Low-Literacy Culture Country – The Case of Indonesia Setiono, Bambang; Rahmi, Mutia; Aditya, Putri; Hamidah, Rusyda; Indrawan, Umar
Journal of Business, Management, and Social Studies Vol. 2 No. 2 (2022): Journal of Business, Management, and Social Studies
Publisher : APPS Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (725.253 KB) | DOI: 10.53748/jbms.v2i2.33

Abstract

Education in the 21st century calls for more student-centered learning systems to promote innovation and creativity skills over compliance and conformity attitudes. Student active engagement is one main feature of a student-centered learning system. In a country with a low literacy rate, this study looked at the effects of teaching strategies and lecturers’ classroom behavior on student involvement. Can we introduce a student-centered learning system in this kind of country? Using a survey method, this study collected the perception of undergraduate students from various universities in Indonesia. Online survey was used to capture student perceptions on learnings methods, lectures behavior and student engagement. This study found that learning method and lecturers’ behavior influenced student engagement in the learning process. This study adds to the literature on learning experiences for students. We found ways to increase and improve student engagement in low literacy-ranking nations. 
Enhancing Purchase Intention in tiktok Live-Stream: The Roles of Streamers’ Credibility, Interactivity, and Perceived Risk among Generation Z Buyers Hamidah, Rusyda; Pangaribuan, Christian Haposan; Luhur, Calista
Jurnal Sosial Humaniora Vol. 15 No. 2 (2024): Oktober
Publisher : Universitas Djuanda Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jsh.v15i2.10539

Abstract

The growth of social media has had an impact on economic growth. One of these social media platforms is TikTok, which offers tools that facilitate the ability of users to conduct buying and selling transactions. TikTok offers a live-stream feature that makes it simpler for sellers to advertise their goods and allows customers to view and engage with sellers in real time. However, many TikTok users are less engaged in shopping through TikTok live-stream because of trust issues. Using the Stimulus-Organism-Response (S-O-R) theory, this thesis examines the impact of streamers’ credibility and interactivity on Generation Z TikTok buyers’ perceived risk and purchase intention in the context of live-stream e-commerce. This research was conducted in Indonesia. The study utilizes a quantitative research approach, collecting 127 data from Generation Z TikTok users through an online survey. Data analysis is conducted using statistical techniques to test research hypotheses. The findings indicate that streamers’ credibility significantly reduces perceived risk, while interactivity does not significantly influence it. Perceived risk, in turn, negatively affects purchase intention. Furthermore, streamers’ credibility and interactivity have a positive and significant direct effect on purchase intention. These results contribute to understanding consumer behavior in the context of TikTok live-stream e-commerce and have implications for marketers and researchers targeting Generation Z consumers.
Co-Authors Bambang Setiono Indrawan, Umar Luhur, Calista Pangaribuan, Christian Haposan Putri Aditya, Putri Rahmi, Mutia