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All Journal Martabe : Jurnal Pengabdian Kepada Masyarakat GEMA EKONOMI
Fathan Muhammad, Rabhi
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Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Pengaruh Keragaman Produk, Kualitas Produk Dan Pelayanan Terhadap Keputusan Pembelian Kon-Sumen Pada Jaya Collection Fathan Muhammad, Rabhi
GEMA EKONOMI Vol 12 No 6 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

This study aims to determine the effect of product diversity, product quality, and service quality on purchasing decisions for Yaya Collection consumers in Trosono Village, Parang District, Magetan Regency. The population in this study are followers of the Yaya Collection Instagram account (@my_Collection.kuu), which currently has 2,416 followers. Samples taken according to the Rao Purba formula were 100 consumers. The research method uses multiple linear regression analysis method. The results of this study indicate that product diversity has no effect on the purchase decision of the Yaya Collection. In addition, product diversity also has no effect on purchasing decisions. Product quality has a positive effect on consumer purchasing decisions, which means that the better the quality of a product, the higher the level of consumer purchasing decisions. The results of the study indicate that there is a significant influence between service quality variables on the Yaya Collection purchasing decision. In addition, the results show that there is a significant influence between the variables of product diversity, product quality, and service quality on the purchasing decision of the Yaya Collection
PERAN PEMERINTAH DESA BAGI UMKM DALAM PENINGKATAN MANAJEMEN PADA PENGELOLAAN LIMBAH ELEKTRONIK Apriani, Rani; Satya Putra, Pamungkas; Hayatul Iman, Candra; Nurhanifah, Afifa; Avionita, Venni; Huda, Syamsul; Fathan Muhammad, Rabhi
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 7, No 1 (2024): MARTABE : JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v7i1.39-45

Abstract

Kabupaten Karawang yang saat ini sebagai daerah kawasan industri terbesar se-Asia Tenggara memungkinkan banyak para pendatang yang masuk ke Kabupaten Karawang. Permasalahan yang dihadapi saat ini oleh para UMKM di Kabupaten Karawang, khususnya daerah Dongkal yaitu kurangnya pengetahuan mengenai pengelolaan limbah elektronik guna mewujudkan lingkungan hidup yang baik dan layak. Pengunaan perangkat elektronik yang terus meningkat tidak terlepas disebabkan karena semakin berkembangnya era digitalisasi, dan hal ini juga menyebabkan semakin tingginya sampah elektronik disetiap tahun. Meningkatnya sampah elektronik ini tentunya perlu pengelolaan tersendiri, termasuk dengan sampah B3 yang juga masih terus perlu perbaikan hingga saat ini.
Co-Authors Avionita, Venni Hayatul Iman, Candra Nurhanifah, Afifa Rani Apriani Syamsul Huda