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All Journal Jurnal For Management Student (JFMS) Innovative: Journal Of Social Science Research
Sukarno Putri, Dewi Ika
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PENGARUH LINGKUNGAN KERJA, BEBAN KERJA, STRESS KERJA, DAN KEPUASAN KERJA TERHADAP TURNOVER INTENTION PADA KARYAWAN ALFAMART Ameliani, Julia; Sukarno Putri, Dewi Ika
Journal for Management Student (JFMS) Vol. 3 No. 4 (2023): Journal For Management Student (JFMS)
Publisher : Faculty of economcs Universitas Singaperbangsa Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35706/jfms.v3i4.9010

Abstract

This research was conducted to analyze the influence of Work Environment, Workload, Job Stress, and Job Satisfaction on Alfamart employees' desire to leave their jobs (Turnover Intention). The population is all Alfamart employees in the Karawang area. The number of samples taken was 100 respondents. Used random sampling technique by selecting respondents randomly. There are two data in this study, namely primary data through questionnaire surveys and secondary data through literature studies. The data processing technique used is multiple linear regression. Based on the research results both partially and simultaneously, it can be concluded that Work Environment, Workload, Job Stress, and Job Satisfaction affect the desire of Alfamart employees to leave their jobs (Turnover Intention).
Pengaruh Social Media Marketing dan Online Customer Review Terhadap Minat Beli Produk Aerostreet Pada Marketplace TikTok Shop Sukarno Putri, Dewi Ika; Fadila, Ika Lista; Yusuf, Abdul
Innovative: Journal Of Social Science Research Vol. 4 No. 3 (2024): Innovative: Journal Of Social Science Research (Special Issue)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i3.11479

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui bagaimana social media marketing dan online customer review mempengaruhi kecenderungan konsumen untuk membeli produk Aerostreet di marketplace Tiktok shop. Penelitian ini bersifat asosiatif dan menggunakan data primer kuantitatif. Sampel penelitian terdiri dari 127 responden. Kuesioner, studi literatur, dan observasi adalah beberapa teknik yang digunakan untuk mengumpulkan data. Uji validitas, uji reliabilitas, uji regresi linier berganda, uji parsial (uji t), uji simultan (uji F), dan uji asumsi klasik dilakukan dengan menggunakan program SPSS versi 26. Penelitian ini menunjukkan bahwa minat untuk membeli produk Aerostreet di pasar TikTok Shop secara signifikan dipengaruhi, meskipun tidak sepenuhnya, oleh social media marketing dan online customer review. Serupa dengan hal ini, social media marketing dan online customer review memiliki dampak besar pada keinginan orang untuk membeli produk Aerostreet di pasar Tiktokshop.
Co-Authors Ameliani, Julia Fadila, Ika Lista Yusuf, Abdul