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All Journal Attractive : Innovative Education Journal Jurnal For Management Student (JFMS) KENDALI: Economics and Social Humanities
Nurhidayah, Wulan
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN (STUDI PADA KONSUMEN KANTIN UIN RIL) Nurhidayah, Wulan; Nuratia, Zahra; Saputra, Wahyu; Sanjaya, Vicky F
Journal for Management Student (JFMS) Vol. 2 No. 4 (2022): Journal For Management Student (JFMS)
Publisher : Faculty of economcs Universitas Singaperbangsa Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35706/jfms.v2i4.10548

Abstract

This research is a test that aims to determine the influence of price and product quality on consumerpurchasing decisions. Number of samples in This research consisted of 90 respondents. Sampling in this research was carried out with a cross-sectional survey design. Data collection is done by sharing form (questionnaire) in the form of an online statement to respondents. Statistical tests were carried out using PLS-based Structural Equation Modeling. Test validity using loading factor values, while the reliability test uses Cronbach'c alpha, com posite values reliability and Average Variance Extracted (AVE). After all the results of the indicator items are used in this research is valid and reliable, then hypothesis testing is carried out. From The three hypothesesproposed were all supported and significant.
Implementasi Gaya Kepemimpinan Transformasional di Pondok Darut Tauhid Pesantren Zainul Hasan Genggong Probolinggo Nurhidayah, Wulan; Izzah, Ismatul; Rachman, Poppy
Attractive : Innovative Education Journal Vol. 6 No. 1 (2024): Attractive : Innovative Education Journal
Publisher : CV. Creative Tugu Pena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51278/aj.v6i1.1116

Abstract

This research aims to explore the implementation of Transformational Leadership Style in Pondok Darut Tauhid by utilizing all aspects of life in the pesantren. The research method used in this research is descriptive qualitative with data collection techniques used, namely documentation, interviews and observations. The results of this study indicate that transformational leadership in Darut Tauhid boarding school must be based on several principles, namely: First Idealized Influence where the leader is able to influence all human resources within the scope of the pesantren, Second Inspirational Motivation is shown by the ability to motivate students and asatidz in carrying out responsibilities. Third, Innovation is a change that continues and will continue to be made towards something better. Fourth, Pioneer as a figure who is able to take risks on things that do not yet exist within the scope of the pesantren. Keywords: Transformational Leadership, Islamic Boarding School.
PENGARUH PENGALAMAN USAHA, PENGAMBILAN RESIKO DAN KETERAMPILAN TERHADAP KEBERHASILAN USAHA DI PASAR TRADISIONAL SUKAJADI LAMPUNG BARAT: DITINJAU DARI MANAJEMEN PEMASARAN SYARIAH Nurhidayah, Wulan; Habibi, Ahmad; Nurmalia, Gustika
KENDALI: Economics and Social Humanities Vol. 4 No. 2 (2025): KENDALI: Economics and Social Sciences Humanities.
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/kendali.v4i2.859

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh pengalaman usaha, pengambilan risiko, dan keterampilan terhadap keberhasilan usaha pada pedagang di Pasar Tradisional Sukajadi, Lampung Barat, dalam perspektif manajemen pemasaran syariah. Latar belakang penelitian ini didasari oleh menurunnya jumlah pedagang dan daya saing pasar tradisional akibat perkembangan pasar modern dan digitalisasi. Tiga variabel utama yang diteliti yaitu pengalaman usaha (X1), pengambilan risiko (X2), dan keterampilan (X3) diasumsikan memiliki pengaruh terhadap keberhasilan usaha (Y). Penelitian ini menggunakan metode kuantitatif dengan pendekatan survei melalui penyebaran kuesioner kepada 100 responden yang dipilih dengan teknik purposive sampling. Analisis data dilakukan menggunakan SmartPLS. Hasil penelitian menunjukkan bahwa secara parsial pengalaman usaha, pengambilan risiko, dan keterampilan masing-masing berpengaruh positif dan signifikan terhadap keberhasilan usaha. Secara simultan, ketiga variabel tersebut juga memberikan pengaruh yang signifikan terhadap keberhasilan usaha. Dari perspektif manajemen pemasaran syariah, keberhasilan usaha tidak hanya dilihat dari aspek profitabilitas, tetapi juga dari penerapan nilai-nilai kejujuran, keadilan, dan keberkahan dalam praktik bisnis. Penelitian ini menegaskan pentingnya integrasi nilai-nilai Islam dalam pengelolaan usaha agar tercapai kesuksesan yang tidak hanya materiil tetapi juga spiritual.
Co-Authors ahmad habibi Gustika Nurmalia Izzah, Ismatul Nuratia, Zahra Poppy Rachman Vicky F Sanjaya Wahyu Saputra