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Oktavia, Dinda
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Journal : Marketing and Business Strategy

 1 
The Effect of Product Quality, Price Perception on Purchasing Decisions with Purchase Intention as Mediating Utami, Rizka Nurul; Muslikh; Oktavia, Dinda
Marketing and Business Strategy Vol. 1 No. 2 (2024): MAY 2024
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/mbs.v1i2.228

Abstract

This study aims to determine the effect of product quality and price perception on purchasing decisions through buying interest as a mediation on Yamaha motorcycle consumers in Jabodetabek and their understanding from an Islamic point of view. The sampling technique used is purposive sampling. Data were collected using a survey method with a questionnaire instrument. The data analysis method used is Partial Last Square Structural Equation Modeling (PLS-SEM) analysis. The results show that product quality has a positive and significant effect on purchasing decisions, and price perceptions have a positive and significant effect on purchasing. Decisions and product quality have a positive and significant effect on buying interest and price. Perceptions have a positive and significant effect on buying interest, and purchase intentions have a positive and significant effect on purchasing decisions; buying interest can mediate the effect of product quality on purchasing decisions, and buying interest mediates the effect of price perceptions on purchasing decisions. Managerial implications of the relationship between product quality, price perception, purchasing decisions, and the mediating role of purchase intention. In today's competitive market, understanding the factors that influence consumers' purchasing decisions is crucial for businesses to devise effective marketing strategies.
The Effect of Product Quality and Customer Perceived Value on Repurchases with Intervening Satisfaction Noviana, Isnabillah; Oktavia, Dinda
Marketing and Business Strategy Vol. 1 No. 1 (2023): NOVEMBER 2023
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/mbs.v1i1.154

Abstract

The purpose of this study was to determine the effect of product quality and customer-perceived value on repurchase. The method used in this research is explanatory research with a quantitative approach. The population in this study are all consumers who have purchased products at an unknown number of KFC Cempaka Putih Branch restaurants. The sample of this study was 104 people who came from consumers buying products at the KFC Cempaka Putih Branch restaurant. The data collection technique in this study was to use a questionnaire. Then, the data was analyzed using the Partial Least Square Structural Equation Modeling (PLS-SEM) method using the WarpPLS 7.0 program. The results of this study indicate that product quality and customer-perceived value have a positive and significant effect on customer satisfaction. Customer satisfaction, and customer perceived value have a positive and significant effect on repurchase buying. The implications of the study for managerial practices at KFC Cempaka Putih Branch are discussed. Recommendations are made to improve product quality, enhance perceived value, and effectively manage customer satisfaction to foster repurchases.
The Influence of Service Quality, Product Quality, Price Perception and Location on Visitor Satisfaction Fauzi, Ahmad; Suyana, Hilma; Oktavia, Dinda
Marketing and Business Strategy Vol. 1 No. 1 (2023): NOVEMBER 2023
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/mbs.v1i1.156

Abstract

The goal of this study is to ascertain how consumer satisfaction at Lawson Salemba is impacted by product quality, price, and service quality. The consumers of Lawson Salemba make up the population under study. There were 130 responders in total, and a non-probability sampling strategy was employed. We used a survey instrument and survey methodology, and data was gathered. Multiple regression analysis is the data analysis technique employed. The study's findings demonstrate that location, product quality, price perception, and service quality all have a favorable and substantial impact on customer satisfaction. The managerial implications of this research are improving service quality by implementing high service standards and ensuring that each team member understands and implements these standards, assessing pricing strategies, and ensuring that the prices set are in line with customer perceptions of the value of the product or service, implementing a quality control system and monitor customer feedback regularly and analyze geographic and demographic data to assess whether the location can be optimized or whether it is necessary to open a branch in a more strategic location.
Co-Authors Ahlannisa, Lala Balqis, Sitti Bahira Budiantoro, Harry Dean Salomo Kumenaung Eindye Taufiq, Eindye Fauzi Ahmad Muda Febriyanti, Giany Ghazali, Muhammad Hasan, Nida Nadya Imelda Sari Listriyani, Listriyani Melitana, Cyndi Loisa Muslikh Ningsih, Hestin Agus Tantri Noviana, Isnabillah Pardomuan Sihombing, Pardomuan Perdana Wahyu Santosa Primadini, Adinda Rivani, Dian Suyana, Hilma Utami, Rizka Nurul Yuaniko Paramitra Zainal Zawir Simon, Zainal Zawir Zhafiraah, Nazma Riska