Article Per Year (5 Year)
p-Index From 2020 - 2025
2.083
P-Index
This Author published in this journals
All Journal Jurnal Komunikasi Jurnal Manajemen Kesehatan Yayasan RS.Dr. Soetomo Jurnal Manajemen Komunikasi Warta Ikatan Sarjana Komunikasi Indonesia Medium : Jurnal Ilmiah Fakultas Ilmu Komunikasi Komunikasiana: Journal of Communication Studies ASPIRATION Journal Mediator: Jurnal Komunikasi Journal of Economics and Management Scienties Pawitra Komunika: Jurnal Komunikasi dan Sosial Humaniora
Mufid Salim, Mufid
Unknown Affiliation
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Health Professions Languange, Linguistic, Communication & Media Library & Information Science Medicine & Pharmacology Public Health Social Sciences

Published : 11 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 11 Documents
Search

 1   2 
Anxiety by COVID-19 Death Reports: Explanatory Study among Jakarta’s Muslim Young Adults Marta, Rustono Farady; Kurniasari, Nani; Salim, Mufid; Widaningsih, T. Titi; Gatcho, Al Ryanne Gabonada
Mediator: Jurnal Komunikasi Vol. 16 No. 1 (2023): Mediator: Jurnal Komunikasi
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v16i1.2215

Abstract

The convergence of technology has led to a mass appearance in digital users worldwide. News media must also distribute their news broadcasts using the new advanced technology. In addition, the initial lethality of COVID-19 has led Indonesians astray with the chaos at the beginning of the pandemic. The research aims to identify how COVID-19 news exposure by Republika.co.id can affect the increased anxiety levels of Jakarta’s young adults aged 15-24 years old. Quantitative research uses a positivistic paradigm and a survey method to collect the primary data, whereas secondary data is collected through past surveys related to the study. The collected data will then be tested for validity and reliability before both data variables are tested with the Correlation Test and Coefficient Determination Test. The research results with 100 respondents implicate that the COVID-19 Pandemic news exposure by Republika.co.id is highly correlated to the increase of anxiety levels of Jakarta’s young adults. The effect of this exposure is based at 23,6%, which is a moderate level. The other 76,4% causing the increase in anxiety levels were external factors that were excluded from this research topic.
DIGITAL MARKETING COMMUNICATION TO INCREASE CRSL STORE BRAND AWARENESS Salim, Mufid; Rosdian, Erwin Dwi Sabna; Marta, Rustono Farady
Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Vol 9 No 2 (2021): Medium Jurnal Ilmiah Fakultas Ilmu Komunikasi Universitas Islam Riau
Publisher : Fakultas Ilmu Komunikasi Universitas Islam Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/medium.2021.vol9(2).8800

Abstract

CRSL Store is a clothing store or distribution company that produces various bags, backpacks, garments, jackets, headgear, and footwear. The CRSL brand attracted many people because of its unique products, which consisted of five adorable animal figures. CRSL indirectly undertakes a "save animal" campaign through the products it makes. Strong CRSL brand identity must be continually maintained and strengthened to build brand awareness. Digital marketing communications is one of the tactics employed by CRSL to raise brand recognition. This research determines how much CRSL uses digital marketing to boost brand recognition. The researcher method used in this research is descriptive qualitative, with the CRSL brand as the subject of investigation. Interview, observation, and documentation approaches were utilized to obtain data, while three stages of data analysis are used, including data reduction, display, and verification. Furthermore, the triangulation method was used to assess the data's veracity. Seven sources were consulted, including CRSL's CEO, Chief in Editor, Store Manager, COO, and three CRSL customers. The results reveal that CRSL has increased brand awareness by incorporating components of digital marketing communications. These elements include websites, social media marketing, search engine marketing, email marketing, video marketing, and online advertising. Several of these features, such as search engine marketing and email marketing, are still in the early stages of development. The digital marketing plan carried out by CRSL is supported by segmentation, targeting, and positioning techniques to group a large market. The number of Instagram followers, viewers on TikTok social media, and website visitors have increased, indicating that CRSL's brand recognition has grown. It may continue to raise CRSL brand recognition with a strong brand identity and a brilliant digital marketing communications strategy.
Revitalizing Indonesian Tourism: Insights from Gunungkidul Regency's Communication Strategy Asmara, Shenja Nanta; Salim, Mufid; Adhitya, Galant Nanta; Marta, Rustono Farady; Hariyanti, Nunik; An Nur, Fitrinanda
Jurnal Komunikasi Vol. 16 No. 1 (2024): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v16i1.26320

Abstract

Tourism is a crucial part of Indonesia's economy, thanks to the country's natural beauty and attractions. However, the COVID-19 pandemic has presented significant challenges to the sector, requiring innovative strategies to revive it. This study examines the communication strategy of the Gunungkidul Regency Tourism Office, focusing on how it navigates the complexities of the new normal era. The study uses a qualitative descriptive approach and centers on the Gunungkidul Regency Tourism Office. Data was gathered through observation and documentation of tourist sites and interviews with tourism officials, site management personnel, and tourists from June to July 2021. The study found that the Gunungkidul Regency Tourism Office diligently adopted key communication strategy phases, including audience profiling, message formulation, method selection, and media choice. They also provided fundamental components of tourism development, such as attraction, accessibility, amenities, and ancillary, to cater to tourist demands. The strategy emphasizes effective communication to engage diverse stakeholders, using audience segmentation and engagement and multimedia platforms to ensure maximal outreach and resonance. The findings highlight the importance of crisis communication best practices, audience segmentation, and evaluating tourism community resilience, which are essential for crafting a resilient and sustainable tourism ecosystem.
CULTIVATING WORK ENGAGEMENT: THE IMPACT OF INTERPERSONAL COMMUNICATION AND BEHAVIOR Rusliansyah, Rusliansyah; Salim, Mufid; Chinmi, Michael; Lumampauw, Andreas; Hariyanti, Nunik
ASPIRATION Journal Vol. 4 No. 1 (2023): July Edition of ASPIRATION Journal
Publisher : ASPIKOM Jabodetabek Region

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56353/aspiration.v4i1.83

Abstract

This study explores the integral roles of interpersonal communication and behavior in enhancing work engagement within an organizational context, focusing on work motivation as a mediating factor. Grounded in Self-Determination Theory, the research emphasizes the importance of intrinsic motivation fostered by quality interpersonal relationships that enhance employee engagement and well-being. Conducted at the Dinas Tenaga Kerja dan Transmigrasi Daerah Istimewa Yogyakarta (Yogyakarta Special Region Manpower and Transmigration Service), Indonesia, this quantitative study involved 100 employees and employed hierarchical regression analysis to examine the relationships among interpersonal communication, behavior, and work engagement. Findings indicate significant direct and mediated effects of interpersonal dynamics on work engagement, with interpersonal behavior particularly influential. The study underscores the complexity of work engagement dynamics and supports enhancing interpersonal communication and behavior in organizational settings to boost motivation and engagement. These insights contribute to both theoretical understanding and practical applications in workplace management and communication psychology.
COMMUNICATION PATTERNS OF THE MANGUNAN DISTRICT GOVERNMENT TO THE COMMUNITY IN MANAGING VILLAGE TOURISM POTENTIALS Salim, Mufid; Pangestu, Sony; Barykin, Sergey; Longani, Kirti Dang; Farihanto, M. Najih
ASPIRATION Journal Vol. 3 No. 1 (2022): July Edition of ASPIRATION Journal
Publisher : ASPIKOM Jabodetabek Region

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56353/aspiration.v3i1.46

Abstract

As one of the Special Region of Yogyakarta districts, Mangunan has many tourism potentials, from artistic and cultural attractions, natural beauty, and human resources. It is a pity if the community does not appropriately use it. The district government must take advantage of its potential as a community representative and be trusted as a policymaker. This study aims to determine how the communication patterns carried out by the district government to the community in managing village tourism potential. This research method uses a descriptive qualitative research approach. This study uses data collection methods with structured interviews by conducting interviews with the district government as policymakers and three tourism object managers. For the data analysis technique, the Grounded approach offered by Miles and Huberman and the theory of message dissemination patterns by Guetzkow were used. The results of this study indicate that the communication pattern carried out by the Mangunan District government uses a simultaneous message distribution pattern, utilizing the district government to convey messages or information directly to tourism actors through regular face-to-face meetings and the WhatsApp chat application.
Stimulasi Bauran Pemasaran Untuk Meningkatkan Minat Kunjungan ke Rumah Sakit Yadika Kebayoran Lama Lubis, Efiana Helfrida; Marta, Rustono Farady; Salim, Mufid; Ilyas, Meifida; Noviarti, Noviarti
Jurnal Manajemen Kesehatan Yayasan RS.Dr. Soetomo Vol 11, No 1 (2025): JMK Yayasan RS.Dr.Soetomo, Pertama 2025
Publisher : STIKES Yayasan RS.Dr.Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29241/jmk.v11i1.2219

Abstract

Persaingan dalam sektor layanan kesehatan semakin meningkat, sehingga rumah sakit perlu menerapkan strategi pemasaran yang efektif untuk menarik dan mempertahankan pasien. Rumah Sakit Yadika Kebayoran Lama (RSYKL) mengalami variasi dalam jumlah kunjungan pasien meskipun telah menawarkan layanan medis yang kompetitif. Faktor dalam bauran pemasaran, khususnya Product, Price, Place, dan Promotion (4P) sebagaimana dikemukakan oleh Kotler, diduga memiliki pengaruh terhadap keputusan pasien dalam memilih layanan kesehatan. Studi ini bertujuan untuk mengevaluasi sejauh mana faktor bauran pemasaran berkontribusi terhadap minat kunjungan pasien ke RSYKL. Penelitian ini menggunakan metode kuantitatif dengan pendekatan survei terhadap 71 pasien menggunakan teknik total sampling. Pengumpulan data dilakukan dengan kuesioner yang telah teruji validitas dan reliabilitasnya. Analisis data dilakukan dengan regresi linier berganda menggunakan SPSS versi 25. Hasil penelitian menunjukkan bahwa faktor 4P secara keseluruhan memiliki pengaruh signifikan terhadap minat kunjungan pasien. Secara individual, variabel Product, Price, dan Place berpengaruh secara signifikan, sementara Promotion tidak memberikan dampak yang signifikan terhadap minat kunjungan pasien. Kata kunci: Strategi Pemasaran, Minat Kunjungan Pasien, Pelayanan Kesehatan
PENGARUH INTENSITAS KOMUNIKASI KELUARGA TERHADAP PRESTASI BELAJAR ANAK DI SEKOLAH SUBURBAN YOGYAKARTA Afrinaldo Wimpi Saputra; Salim, Mufid
PAWITRA KOMUNIKA : Jurnal Komunikasi dan Sosial Humaniora Vol 3 No 1 (2022): Volume 3 nomor 1 Juni 2022
Publisher : Program Studi Ilmu Komunikasi Universitas Islam Majapahit

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini merupakan penelitian kuantitatif dengan variabel bebas yaitu intensitas komunikasi keluarga dan variabel terikat adalah prestasi belajar di sekolah. Jenis atau tipe penelitian yang digunakan adalah eksplanatif yang berusaha untuk menjelaskan sebab akibat, mencari korelasi antara variabel (X) komunikasi komunikasi keluarga dan variabel (Y) prestasi belajar di sekolah. Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh intensitas komunikasi keluarga terhadap prestasi belajar anak di sekolah suburban Yogyakarta. Adapun penelitian ini dilakukan di seluruh Sekolah Menengah Atas Negeri yang berada pada wilayah suburban di Kabupaten Bantul, yaitu SMAN 1 Kasihan, SMAN 1 Pajangan, SMAN 1 Bambanglipuro, SMAN 1 Sewon dan SMAN 1 Jetis dengan teknik simple random sampling sejumlah 180 responden. Hasil uji korelasi determinan variabel intensitas komunikasi keluarga terhadap prestasi belajar anak adalah 47,06%, sedangkan sisanya 52,94% adalah sumbangan dari variabel lain di luar variabel intensitas komunikasi keluarga. Hasil uji korelasi menunjukkan bahwa terdapat hubungan yang positif dan signifikan antara intensitas komunikasi keluarga dengan prestasi belajar anak di sekolah suburban Yogyakarta, yaitu sebesar 0,686 dengan taraf signifikansi sebesar 1% (0,01) yang berarti dalam area yang kuat. Artinya semakin tinggi intenstas komunikasi keluarga maka semakin tinggi pula prestasi belajar anak. Hasil uji t didapatkan nilai t hitung sebesar 11,477 dengan hasil signifikan 0,000. Hasil nilai signifikansi tersebut menunjukkan bahwasannya hasil uji parsial atau uji t lebih kecil dari 0,05 sehingga dapat disimpulkan bahwa intensitas komunikasi keluarga berpengaruh terhadap prestasi belajar anak di sekolah suburban Yogyakarta.
Leading transformational change: Leveraging culture to create safe, healthy, and respectful workplaces Junida, Isma; Marta, Rustono Farady; Panggabean, Hana; Salim, Mufid; Engliana, Engliana
Manajemen Komunikasi Vol 10, No 1 (2025): Accredited by Republic Indonesia Ministry of Research, Technology, and Higher E
Publisher : Fakultas Ilmu Komunikasi Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jmk.v10i1.60210

Abstract

As a key player in the infrastructure sector, the organization's dedication to Occupational Safety and Health (OHS) is exemplified by the Corporate Life Saving Rule (CLSR) and various promotional activities, including the SHE Learn & Share Series SIG, commonly referred to as "SELARAS." SELARAS, a significant component of the promotional efforts, features prominent representatives from the top management of all company entities delivering impactful messages regarding the importance of OHS compliance. This study aimed to explore management statements contained in the SELARAS 2024 activities as a discourse that has the power to influence employees to present a safe, healthy, and respectful workplace environment. The research method used in this study is qualitative with Van Dijk’s critical discourse analysis. The data collection process, as conveyed by top management representatives in the 2024 SELARAS activities, was analyzed using critical discourse, which includes text analysis, social context, and social cognition through cultural dimensions. The result of the study explains that the messages contained in the SELARAS documentation describe the values, beliefs, and assumptions of the organization in all cultural dimensions in building a healthy, safe, and respectful workplace. This study shows the practical efforts of top management discourse in the SELARAS program to convey organizational values and foster a positive safety culture, aligning with the organization’s commitment to OHS excellence and respectful workplace policies.
Strategi Komunikasi Pemasaran Paguyuban Batik Tulis Giriloyo Menghadapi Pandemi COVID-19 Goma, Nurhalisa Sy; Salim, Mufid; Marta, Rustono Farady
Komunikasiana: Journal of Communication Studies Vol 4, No 1 (2022)
Publisher : Universitas Islam Negeri Sultan Syarif Kasim Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/kjcs.v4i1.17963

Abstract

Paguyuban Batik Tulis Giriloyo adalah salah satu UMKM yang bergerak pada bidang pelestarian kebudayaan batik tulis khas Yogyakarta serta menaungi seluruh pengrajin batik yang ada di kawasan kelurahan Wukirsari. Pandemi COVID-19 membawa dampak yang sangat besar bagi Paguyuban Batik Giriloyo. Para pengrajin Paguyuban Batik Tulis Giriloyo mengandalkan penjualan batik dari kunjungan wisatawan. Penelitian ini bertujuan untuk mengetahui strategi komunikasi pemasaran Paguyuban Batik Tulis Giriloyo di masa pandemi COVID-19. Penelitian ini menggunakan pendekatan deskriptif kualitatif. Data dikumpulkan melalui obeservasi, wawancara mendalam dan dokumentasi. Hasil penelitian menunjukkan bahwa strategi komunikasi pemasaran yang digunakan oleh Paguyuban Batik Tulis Giriloyo adalah segmentasi, targeting, positioning, dan bauran pemasaran. Dalam langkah awal Paguyuban Batik Tulis Giriloyo memetakkan terlebih dahulu dari strategi komunikasi dengan menjadikan wisatawan lokal dan pelajar sebagai pasar sasaran dalam menghadapi COVID-19. Paguyuban Batik Giriloyo juga menerapkan bauran pemasaran yang memiliki tujuh elemen, yaitu produk, harga, tempat, sarana fisik, orang, proses dan promosi.
Analisis Isi Kualitatif Budaya Kuliner Rijjstafel dalam Tayangan YouTube Kisarasa Hariyanti, Nunik; Prihatika, Yusrina Dinar; Safitri, Hesti Ningrum; Khotimah, Husnul; Sinthuphan, Jirayudh; Salim, Mufid
Warta Ikatan Sarjana Komunikasi Indonesia Vol 7, No 1 (2024): Juni 2024
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/wartaiski.v7i1.282

Abstract

Penelitian ini membahas program documenter kuliner di YouTube,  Kisarasa yang dipandu oleh Chef Juna dan Chef Renata. Dalam teori representasi milik Stuart Hall dijelaskan keterlibatan antara penggunaan gambar, bahasa, tanda maupun simbol-simbol untuk mengekspresikan makna. Penelitian ini bertujuan menganalisis representasi isi konten dalam mendeskripsikan budaya kuliner YouTube di Kisarasa dengan judul “Rijsttafel, Sisa Jejak Kolonialisme di Tanah Batavia”.Penelitian ini menggunakan metode kualitatif dengan pendekatan analisis isi kualitatif. Pada bidang komunikasi, metode penelitian isi kualitatif berfokus pada analisis konten teks atau pesan. Adapun populasi dalam penelitian ini adalah tayangan program YouTube Kirarasa dengan sample penelitian berjudul “Rijjstafel, Sisa Jejak Kolonialisme di Tanah Batavia” sebagai medium representasi budaya kuliner rijjstafel.Hasil penelitian ini menunjukkan isi konten YouTube Kisarasa  merepresentasikan bagaimana budaya kuliner rijjstafel di masa lampau. Bentuk yang muncul terlihat dari konsep budaya kuliner yang terdiri dari apa dan bagaimana makanan yang baik untuk dimakan, kombinasi makanan yang pantas, cara penyajian yang pantas, waktu yang pantas untuk makanan, peralatan yang tepat digunakan untuk makan dan etiket dalam penyajian makan yang baik. Sajian gambar yang tersaji dalam video ini memiliki kecenderungan serupa atau merepresentasikan dengan bentuk rijjstafel di masa lampau.
Co-Authors Adhitya, Galant Nanta Afrinaldo Wimpi Saputra An Nur, Fitrinanda Asmara, Shenja Nanta Barykin, Sergey Chinmi, Michael Engliana, Engliana Farihanto, M. Najih Gatcho, Al Ryanne Gabonada Goma, Nurhalisa Sy Hana Rochani Gustasari Panggabean Hariyanti, Nunik Husnul Khotimah Junida, Isma Kurniasari, Nani Longani, Kirti Dang Lubis, Efiana Helfrida Lumampauw, Andreas Meifida Ilyas Noviarti Noviarti, Noviarti Pangestu, Sony Pertiwi, Husna Putri Prihatika, Yusrina Dinar Raga, Ridha Azka Rosdian, Erwin Dwi Sabna Rusliansyah Rusliansyah Rustono - Safitri, Hesti Ningrum Sinthuphan, Jirayudh Suryantari, Yulita Widaningsih, T. Titi