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Sosialisasi Panduan Mata Kuliah Berpraktik Mahasiswa S-1 Prodi Pariwisata Universitas Terbuka Batam Ngarbingan, Hubertina Karolina; Suryantari, Yulita
Abdimas Indonesian Journal Vol. 4 No. 2 (2024)
Publisher : Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/aij.v4i2.485

There are some of the courses offered practice or practicum. Practical activities/practicum are carried out under the guidance of instructors/supervisors. Practical implementation aims to provide experience and application in the real situations for students regarding the concepts and theories studied in the book of materials. Students are expected to be able to apply concepts, principles, procedures, and skills in real or artificial situations in a programmed and guided or independent manner. However, implementation in the field still requires compatibility, especially between practitioners and informants. The problems faced by students of Tourism Study Program, Faculty of Economicy & Business, Universitas Terbuka, are difficult in doing the tasks given in the practical learning process. Therefore, the dissemination of practical course guidelines for the of Tourism Study Program, Universitas Terbuka Batam is aimed at increasing students' abilities in preparing, implementing, and reporting activities through practice. The method used in community service is a participatory approach, training & implementation, and an evaluation of practice results. The results obtained, through practical guidelines/procedures, students can increase their knowledge and skills through field experience on various matters related to creative tourism activities, especially understanding its implementation practices in several regions in Indonesia.

Wellness Tourism as a Pathway to Sustainable Tourism: Opportunities and Challenges in Lombok, West Nusa Tenggara Suryantari, Yulita; Lanisy, Nihan Anindyaputra; Ngarbingan, Hubertina Karolina
Kontigensi : Jurnal Ilmiah Manajemen Vol 13 No 1 (2025): Kontigensi: Jurnal Ilmiah Manajemen
Publisher : Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/jimk.v13i1.763

Wellness tourism is one of the increasingly popular forms of tourism that holds significant potential to support sustainable tourism development. This research was conducted in Lombok, West Nusa Tenggara, known for its natural beauty, rich culture, and serene, pollution-free atmosphere, which are key factors supporting health and relaxation-based tourism. The study aims to explore the potential and challenges of developing wellness tourism in Lombok and its contribution to sustainable tourism in the region. Using a descriptive qualitative method, data was collected through observation, interviews with tourism stakeholders and tourists, as well as field documentation. The findings indicate that Lombok, particularly the Gili Trawangan and Senggigi areas, has strong appeal as a wellness tourism destination. However, the development of wellness tourism still faces several challenges, such as a lack of targeted promotion and high domestic transportation costs. These findings suggest that wellness tourism can be a strategic approach to achieving sustainable tourism, provided there is policy support, adequate infrastructure, and active involvement of local communities.

Integrasi Literasi Keuangan dan Kesadaran Lingkungan dalam Pengelolaan UMKM Tajur Halang, Bogor Subekti, Rini; Praningtyas, Elisabeth Ria Viana; Suryantari, Yulita; Anggya Agustina, Putu Ayu
Gandhi: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 1 (2025)
Publisher : Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/g-jpm.v2i1.12745

Home-based food businesses are one form of Micro, Small, and Medium Enterprises (MSMEs) that play a strategic role in supporting family economic resilience. However, in practice, this type of business actor often faces challenges in financial management, especially related to calculating the cost of production (HPP), recording transactions, and selecting packaging that is not only visually attractive but also supports the principles of environmental sustainability. This Community Service (PKM) activity was carried out with the aim of increasing the entrepreneurial literacy of residents, especially in terms of business management and the use of environmentally friendly packaging. The methods used include field observation, interactive counseling, group discussions, and evaluations based on participant feedback. The results of the activity program show that most business actors have not implemented financial records and do not have a distinctive brand identity or product packaging. After the counseling, there was an increase in understanding regarding the importance of separating business and household resources, recording business costs in a structured manner, and using packaging that supports the zero waste movement. This activity program makes a positive contribution to building awareness of more economically and ecologically responsible entrepreneurs among home-based food MSME actors.

The Influence Of Contemporary Art Gallery Development As A Tourist Attraction On Tourist Visit Intention Khairunnisa, Khairunnisa; Suryantari, Yulita
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 2 (2025): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i2.7979

This study analyzes the influence of developing contemporary art galleries as tourist attractions on tourist visit intention. Using a quantitative descriptive approach and causal method, questionnaires were given to 100 respondents who had visited contemporary art galleries at TMII. Data were analyzed with SmartPLS 3.2.9. The results show that reliability and responsiveness have a significant influence on return visit intention. reliability has a strong relationship with visit intention, while responsiveness has a very significant influence. In contrast, perceived beliefs and tangibles showed no significant effect. These findings emphasize the importance of reliability and responsiveness in influencing tourists' decision to revisit contemporary art galleries. By improving service reliability and responsiveness, art galleries can increase visitor satisfaction and loyalty, and encourage tourist revisits.

Strategi Pengembangan Taman Wisata Alam Mangrove Angke Kapuk Menuju Pengembangan Pariwisata Berkelanjutan Setiawan, Ozi; Suryantari, Yulita
Jurnal Kajian Pariwisata Vol 6 No 2 (2024): Jurnal Kajian Pariwisata
Publisher : LPPM STP ARS Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51977/jiip.v6i2.1866

Penelitian ini mengevaluasi pengembangan pariwisata berkelanjutan di Taman Wisata Alam Mangrove Angke Kapuk dengan meninjau aspek lingkungan, ekonomi, dan sosial budaya. Menggunakan pendekatan kualitatif melalui observasi langsung dan wawancara mendalam, penelitian menemukan bahwa aspek lingkungan dan konservasi telah dikelola dengan baik, namun pada dimensi ekonomi dan sosial budaya masih belum optimal. Dari segi ekonomi, peningkatan pengelolaan sumber daya dan fasilitas diperlukan untuk menarik lebih banyak wisatawan. Sementara itu, pada aspek sosial budaya, keterlibatan masyarakat lokal perlu diperkuat untuk memperkaya pengalaman wisata. Strategi promosi media sosial dengan pembuatan konten menarik dan penguatan citra destinasi diidentifikasi sebagai solusi potensial untuk meningkatkan kunjungan wisatawan. Temuan ini menekankan pentingnya perbaikan kualitas fasilitas dan strategi pemasaran, dengan tetap mempertahankan pelestarian lingkungan, guna meningkatkan citra destinasi dan minat kunjungan wisatawan, yang merupakan fokus dalam pengembangan pariwisata berkelanjutan.

Optimization Strategy of Service Marketing Mix in the Development of MICE Services at Wisma Universitas Terbuka Setiawan, Muhammad Ozi; Suryantari, Yulita; Linarko, Linarko
Journal of Research in Social Science and Humanities Vol 5, No 3 (2025)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v5i3.430

This study aims to analyze the implementation of marketing mix strategies in the development of MICE (Meetings, Incentives, Conferences, and Exhibitions) services at Wisma Universitas Terbuka. The research employed a qualitative method with a descriptive qualitative approach. Data were collected through in-depth interviews, direct observation, and documentation. The findings show that several elements of the 7Ps—such as product, place, price, and physical evidence—have been implemented quite well in supporting MICE services. However, significant weaknesses were identified in the aspects of promotion, process, and human resources. These weaknesses include the absence of a digital promotion strategy, the lack of standardized service procedures, and insufficiently professional competencies among the human resources in the MICE field. This study recommends a strategic integration of marketing mix elements to strengthen brand image and service quality, with particular emphasis on digital transformation and the development of professional human resources. The results are expected to serve as a foundation for formulating marketing strategies that are both applicable and adaptive to the dynamics of the competitive MICE industry, thereby reinforcing Wisma Universitas Terbuka’s position as a leading and reliable institutional MICE service provider.

PENGEMBANGAN PARIWISATA BERBASIS MODAL SOSIAL DAN STORYTELLING: STUDI KASUS PROGRAM SELASA WAGEN DI MALIOBORO, YOGYAKARTA Masriah, Imas; Suheryadi, Heru; Toro, Sahlan; Suryantari, Yulita
Jurnal Sains Terapan Pariwisata Vol. 10 No. 3 (2025): Jurnal Sains Terapan Pariwisata
Publisher : Politeknik Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/jstp.v10i3.704

Purpose: This study aims to analyze the integration of social capital and storytelling in the Selasa Wagen program in Malioboro, Yogyakarta, focusing on its role in cultural preservation, local economic development, and sustainable tourism management. Research Methods: A qualitative case study approach was employed. Data were collected through semi-structured interviews with 15 informants (government officials, street vendors, community leaders, and tourists), participatory observation, and document review. Data were analyzed thematically using NVivo. Implication: Findings indicate that Selasa Wagen integrates social trust, networks, and norms with cultural narratives, creating an inclusive tourism model. This model not only preserves heritage but also strengthens local identity, enhances visitor experiences, and fosters collaborative governance.

Impact of Destination Images and E-WOM on Urban Millenial Decision to Visit Tourism Potential City Akbara, Anisa Zahwa; Suryantari, Yulita
Indonesian Journal of Tourism and Leisure Vol 5, No 1 (2024)
Publisher : Lasigo Akademia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36256/ijtl.v5i1.394

Tourism potential in Serang City is almost eliminated and forgotten along with the city’s continuous expansion. The role of urban millennials in promoting tourism is now important. Therefore, researchers used urban millennials as respondents in this study. By using SEM analysis with the SmartPLS application, this research was conducted to determine destination image preferences from millennial tourists in Serang City and their influence on e-WOM and the decision to visit. The results indicated support for affective image, price image, and travel motivation positively influence e-WOM. However, e-WOM does not appear to have a significant positive influence on the decision to visit. Additionally, cognitive image is the only factor that positively influences the decision to visit directly. The proposed mediating role of e-WOM in the relationship between destination image with the decision to visit is not supported. The findings of this study offer important factors for the destination marketers, policymakers, and businesses of a potential tourism city, in this case Serang City, to consider when developing a specific marketing strategy for this market segment (urban millennials). In addition, the results of this study provide a better understanding of the urban millennial perspective on their decision to visit cities with tourism potential.

Strategi Pengembangan Taman Wisata Alam Mangrove Angke Kapuk Menuju Pengembangan Pariwisata Berkelanjutan Setiawan, Ozi; Suryantari, Yulita
Jurnal Ilmiah Ilmu Pariwisata Vol 6 No 2 (2024): Jurnal Kajian Pariwisata
Publisher : LPPM STP ARS Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51977/jiip.v6i2.1866

Penelitian ini mengevaluasi pengembangan pariwisata berkelanjutan di Taman Wisata Alam Mangrove Angke Kapuk dengan meninjau aspek lingkungan, ekonomi, dan sosial budaya. Menggunakan pendekatan kualitatif melalui observasi langsung dan wawancara mendalam, penelitian menemukan bahwa aspek lingkungan dan konservasi telah dikelola dengan baik, namun pada dimensi ekonomi dan sosial budaya masih belum optimal. Dari segi ekonomi, peningkatan pengelolaan sumber daya dan fasilitas diperlukan untuk menarik lebih banyak wisatawan. Sementara itu, pada aspek sosial budaya, keterlibatan masyarakat lokal perlu diperkuat untuk memperkaya pengalaman wisata. Strategi promosi media sosial dengan pembuatan konten menarik dan penguatan citra destinasi diidentifikasi sebagai solusi potensial untuk meningkatkan kunjungan wisatawan. Temuan ini menekankan pentingnya perbaikan kualitas fasilitas dan strategi pemasaran, dengan tetap mempertahankan pelestarian lingkungan, guna meningkatkan citra destinasi dan minat kunjungan wisatawan, yang merupakan fokus dalam pengembangan pariwisata berkelanjutan.

Resilent by Design: 4A-Driven Sustainable Tourism Recovery in Tanjung Lesung Special Economic Zone (SEZ) Raga, Ridha Azka; Pertiwi, Husna Putri; Suryantari, Yulita; Salim, Mufid
Journal of Economics and Management Scienties Volume 8 No. 1, December 2025 (Accepted)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/jems.v8i1.265

Following the 2018 tsunami and the COVID-19 pandemic, Tanjung Lesung, Indonesia's first Tourism Special Economic Zone (SEZ) has faced profound challenges. These crises caused a sharp decline in tourist visits, safety concerns, and damage to the area’s reputation, slowing local economic growth and diminishing the SEZ's contributions to the national economy. These events underscored the vulnerability of tourism systems and raised concerns regarding achieving sustainable tourism objectives. This study examines the 4A framework (Attractions, Accessibility, Amenities, and Ancillary Services) to explore its role in fostering resilience and sustainability in the tourism industry. Key Penta-helix stakeholders were interviewed in-depth using a qualitative descriptive technique from both public and private sectors. This study shows that rejuvenating tourism in Tanjung Lesung SEZ depends on including the 4A framework. Results offer practical suggestions such as encouraging sustainable economic growth and good work for local communities (SDGs 1 and SDGs 8), improving safety and disaster risk reduction, and supporting action to mitigate climate change (SDGs 13). This study highlights the importance of multi-stakeholder cooperation as well as the 4A framework in reaching sustainable tourist development in a post-crisis context.

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