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All Journal IJGIE (International Journal of Graduate of Islamic Education) EMBISS: Jurnal Ekonomi, Manajemen, Bisnis, Sosial
Dananjaya
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Pengaruh Pemasaran Digital Dan Inovasi Layanan Terhadap Minat Beli Batik Tradisional Cirebon Dengan Nilai Pelanggan Sebagai Variabel Intervening: Studi Empirik: Batik Trusmi Cirebon Dananjaya; Miranda, Agustinus; Thalib, Supriadi
JURNAL EKONOMI, MANAJEMEN, BISNIS, DAN SOSIAL (EMBISS) Vol. 4 No. 2 (2024): Februari 2024
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/embiss.v4i2.291

Abstract

The purpose of this research is to determine and analyze the influence of digital marketing and service innovation on interest in buying traditional Cirebon batik with customer value as an intervening variable. This research was conducted on Trusmi batik with respondents in the Cirebon area. This research category uses descriptive methods with a quantitative method approach. The sampling technique used purposive sampling with a total sample of 215 respondents. Data collection uses a questionnaire. The data analysis technique uses Structural Equation Modeling (SEM) analysis which is processed with Smart PLS 3.0. The research results prove that digital marketing variables and service innovation have a significant effect on customer value. Then customer value also has a significant effect on purchasing interest. Furthermore, digital marketing and service innovation also have a significant influence on consumer buying interest. Complementary customer value variables can mediate the influence of digital marketing on purchasing interest. Likewise, customer value can complementaryly mediate the influence of service innovation on purchasing interest
Validity of Augmented Reality-Based Thermodynamics E-LKPD Loaded with Local Wisdom on Evaporation Material for Grade XI Students at Toapaya State Senior High School 1 Pittanauli; Zaitun; Nevrita; Dody Irawan; Dananjaya
IJGIE (International Journal of Graduate of Islamic Education) Vol. 7 No. 1 (2026): March
Publisher : Master of Islamic Studies Masters Program in the Postgraduate Institute of Islamic Studies Sultan Muhammad Syafiuddin Sambas, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37567/ijgie.v7i1.5048

Abstract

The use of interactive digital media in physics learning remains limited, and the integration of local wisdom into science education is often overlooked, resulting in less contextual and engaging learning experiences for students. This study aims to develop and determine the validity of an Augmented Reality (AR)-based electronic student worksheet (E-LKPD) integrated with local wisdom on thermodynamics, specifically the evaporation topic for grade XI high school students. This research employed a Research and Development (R&D) approach using the ADDIE model, focusing on the development and evaluation stages. Product validation involved four validators consisting of two physics education lecturers and two experienced high school physics teachers. The validation instrument assessed interface design, interactivity, visual presentation, AR technology stability, media integration, and digital format consistency. Data were analyzed using descriptive quantitative techniques through percentage calculations to determine the validity level. The results indicate that the developed AR-based E-LKPD achieved a highly valid category, exceeding the established feasibility criteria. The integration of AR technology enables interactive visualization of thermodynamics concepts, while the incorporation of local wisdom provides contextual learning experiences for students. Therefore, the developed E-LKPD is feasible as an innovative digital learning medium to support more engaging and meaningful physics learning.
Co-Authors Miranda, Agustinus Nevrita, Nevrita Pittanauli Thalib, Supriadi Zaitun