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All Journal Sustainable Business Journal Journal of Islamic Economics Studies and Practices (JIESP).
Khoirulloh, Hamid
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Economics, Econometrics & Finance Social Sciences

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ANALISIS PENGARUH KEPERCAYAAN MEREK DAN LOYALITAS MEREK TARHADAP KEPUTUSAN PEMBELIAN Khoirulloh, Hamid; Wardoyo, Paulus; Kuswardani, DC
Sustainable Business Journal Vol 3, No 1 (2024): MARET
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/sbj.v3i1.9533

Abstract

This study aims to examine the effect of brand trust and brand loyalty on purchasing decisions moderated by product quality on Aglio products. The population in the study was 179 with a sample size of 65 consumers using purposive sampling techniques. The data source used was primary data taken directly from respondents. The analysis method used was multiple linear regression with the Moderated Regression Analysis (MRA) method to find moderation. The results showed that brand trust , brand loyalty  and product quality had a effect both partially and simultaneously on purchasing decisions.. Product quality was able to moderate the effect of brand trust on purchasing decisions while product quality was unable to moderate the effect of brand loyalty on purchasing decisionsPenelitian ini bertujuan untuk menguji pengaruh kepercayaan merek dan,loyalitas merek terhadap keputusan pembelian yang di moderasi kualitas produk pada produk aglio. Populasi pada penelitian berjumlah 179 dengan jumlah sampel yang diambil sebanyak 65 konsumen dengan menggunakan teknik purposive sampling. Sumber data yang digunakan data primer yang diambilisi langsung dari responden. Metode analisis yang digunakan adalah regresi linear berganda  dengan metode Moderated Regression Analysis (MRA) untuk mencari moderasi. Hasil penelitian menunjukkan bahwa kepercayaan merek loyalitas merek dan kualitas produk berpengaruh positif terhadap keputusan pembelian. Kualitas produk mampu memoderasi pengaruh kepercayaan merek  terhadap keputusan pembelian sedangkan kualitas produk tidak mampu memoderasi pengaruh loyalitas merek terhadap keputusan pembelian
Pengaruh Persepsi Harga dan Kualitas Pelayanan terhadap Keputusan Pembelian pada Warmindo Kotlam, Kota Lama Semarang Khoirulloh, Hamid
Journal of Islamic Economics Studies and Practices Vol. 4 No. 1 (2025): Juni
Publisher : Institut Agama Islam YPBWI Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54180/jiesp.2025.4.1.105-116

Abstract

. The purpose of this research is to determine the influence of price perceptions and service quality on consumer purchasing decisions at Warmindo Kotlam Semarang. The population in this study was consumers of Warmindo Kotlam Kota Lama Semarang with a sample size of 95 which was determined using a purposive sampling technique. The results of the analysis stated that all questionnaire items as research instruments were valid and reliable. Hypothesis testing found that price perception had a significant influence on purchasing decisions at Warmindo Kotlam Kota Lama Semarang, service quality had a significant influence on purchasing decisions at Warmindo Kotlam Kota Lama Semarang. The F test states that the research model for the influence of the independent variable on the dependent variable is appropriate. The coefficient of determination test shows that perceptions of price and service quality are able to explain purchasing decisions by 39.3%.
Co-Authors Kuswardani, Dc Wardoyo, Paulus