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All Journal Pinisi Business Administration Review Jurnal Administrasi Bisnis
Irensi Seppa, Yusi
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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The Role of Cultural Factors in Consumer Behavior on Purchasing Decisions for Herborist Products Irensi Seppa, Yusi; Darmayanti, Dyan Paramitha
Pinisi Business Administration Review Volume 6 Nomor 2 September, 2024
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v6i2.65424

Abstract

Cultural factors greatly influence consumer behavior. Cultural factors influence consumer behavior, which can be seen from lifestyles, habits, and traditions in the demand for different goods and services. The purpose of this study is to find out more about how cultural factors influence consumer behavior when they choose to buy Herborist products. Descriptive qualitative research is the type of research used because it can help researchers by explaining the facts that exist in the field. Data collection techniques included observation, interviews, and documentation. Data analysis is the first stage of the data reduction process, which focuses on selecting, simplifying, abstracting, and transforming rough data from field notes. The second stage is data presentation, where information is organized into statements that allow conclusions to be drawn, and the third stage is conclusion drawing based on data reduction and presentation. The results showed that cultural factors have the greatest and most significant impact on how consumers make purchasing decisions. Culture, subculture, and social class are some of the ways the role of cultural factors is demonstrated.
Between Convenience and Risk: A Legal Analysis of Consumer Protection in Pay Later Services Wardah, Siti Syarifah Wafiqah; Kasmita, Maya; Irensi Seppa, Yusi
Jurnal Administrasi Bisnis Vol 4, No 1(2025) January
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jab.v4i1.69994

Abstract

Paylater services have grown significantly in Indonesia as a practical payment alternative in the digital era. However, along with its growth, various challenges related to consumer protection have emerged, especially in terms of transparency of fees, interest, and personal data management. This research aims to analyze the aspects of consumer protection in paylater services in Indonesia, as well as identify legal gaps that exist in applicable regulations, including the Consumer Protection Law, Electronic Information and Transactions law, and Financial Services Authority Regulations. The method used is a normative approach with analysis of laws and regulations and related literature. The results show that current regulations have not specifically regulated paylater services, resulting in a legal vacuum in consumer protection, including a lack of cost transparency and adequate supervision. This research is relevant to encourage regulatory improvements, stricter supervision by financial services authorities, and consumer education about their rights so that paylater services can operate with the principles of fairness and better protection.                       Keywords: Paylater Service, Consumer Protection, Legal Regulation
Co-Authors Maya Kasmita Paramitha, Dyan Siti Syarifah Wafiqah Wardah