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Journal : Wiranomika

PENGARUH KOMPETENSI, MOTIVASI DAN REWARD TERHADAP KINERJA KARYAWAN DAN VARIABEL SEMANGAT KERJA SEBAGAI VARIABEL INTERVENING PADA PEGAWAI DINAS PANGAN KABUPATEN SUKOHARJO Yohanes Candra Purnama; Priscilla Uning; Agus Triatmono; Sri Isfantin Puji Lestari
JURNAL WIRANOMIKA Vol. 3 No. 1 (2024): WIRANOMIKA
Publisher : STIE Wijaya Mulya

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Abstract : The formulation of the problem in this research is whether there is an influence of Competency on Work Morale? , Is there an influence of Motivation on Employee Performance?, Is there an influence of Rewards on Employee Performance?, Is there an influence of Competency on Employee Performance and Work Morale as an intervening variable?, Is there an influence of Motivation on Employee Performance and Work Morale as an intervening variable?, Is there an influence of Motivation on Employee Performance and Work Morale as an intervening variable? Is there an influence of rewards on employee performance and work morale as an intervening variable for Sukoharjo Regency Food Service Employees? There is no influence of Competency on Work Morale. This is because the t-value is 0.153 with a significance level of 0.879. Because the significance level is 0.879 > 0.05. There is no influence of motivational spirit and has no effect on employee morale. The t-count value is 7.806 with a significance level of 0.000. Because the significance level is 7.806 < 0.05, the Reward variable influences the work morale of Sukoharjo Regency Food Service Employees. The t-value obtained was 2.695 with a significance level of 0.007. Because the significance level is 0.007 < 0.05, the Work Morale variable influences employee performance. The t-value obtained was 1.727 with a significance level of 0.085. Because the significance level is 0.085 > 0.05, the Motivation variable has no effect on the performance of Sukoharjo Regency Food Service Employees. The t-value obtained was 0.215 with a significance level of 0.830. Because the significance level is 0.830 > 0.05, the Reward variable has no effect on Employee Performance. The t-value obtained was 1.501 with a significance level of 0.134. Because the significance level is 0.134 > 0.05, the Reward variable has no effect on the performance of Sukoharjo Regency Food Service Employees. The value of the intervening variable, namely work enthusiasm, is 0.144 with a significance level of 0.885 > 0.05. This means that work enthusiasm does not directly affect the competency of the Sukoharjo Regency Food Service employees' performance. The value of the intervening variable, namely work enthusiasm, is 0.443 with a significance level of 0.658 > 0.05. This means that work enthusiasm does not indirectly influence motivation on the performance of Sukoharjo Regency Food Service employees. There is an influence of Rewards on employee performance and Work Morale as an intervening variable value, namely work morale of 2.656 with a significance level of 0.008 < 0.05. This means that work enthusiasm indirectly influences the competence of the performance of Sukoharjo Regency Food Service employees. Keywords: Competency, Motivation, Reward, Performance and Work Morale 
ANALISIS PENGARUH MEREK, PROMOSI, HARGA, DAN E-SERVICE QUALITY TERHADAP KEPUASAN PELANGGAN DALAM PENGGUNAAN E-COMMERCE SHOPEE (Studi Kasus di Masyarakat Kabupaten Wonogiri) MAHFUD - KUNCORO; SRI ISFANTIN PUJI LESTARI; AGUS ISFANTIN TRIATMONO
JURNAL WIRANOMIKA Vol. 3 No. 2 (2024): WIRANOMIKA
Publisher : STIE Wijaya Mulya

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Abstract : This study aims to determine the variables of Brand (X1), Promotion (X2), Price (X3) and E-Service Quality (X4) that affect Customer Satisfaction in the Use of Shopee E-Commerce (Y) in the Wonogiri Regency Community. This study used multiple linear regression which was analyzed using IBM SPSS 25 software, The results of the regression equation obtained were Y = 1.195 + 0.033 X1 + 0.038 X2 + 0.366 X3 + 0.435 X4 + e. The data used is primary data using the entire a population of one hundred respondents was studied in the Wonogiri Regency Community. The findings showed that the Brand variable (X1) tcount (0.240) < ttable (1.985), the hypothesis was rejected, which means there is no partially significant effect on Customer Satisfaction (Y) in the use of Shopee e-commerce. Promotion (X2) tcount (0.695) < t table (1.985), hypothesis rejected, which means there is no partially significant effect on Customer Satisfaction (Y) in the use of Shopee e-commerce. Price (X3) tcalculate (4,318) > ttable (1,985), hypothesis accepted, which means that there is a partially significant effect on Customer Satisfaction (Y) in the use of Shopee e-commerce. E-Service Quality (X4) tcount (4.964) > ttable (1.985), hypothesis accepted, which means that there is a partially significant effect on Customer Satisfaction (Y) in the use of Shopee e-commerce in Wonogiri Regency Community. The results of Test F were obtained Fcalculate (57.571) > Ftable (2.47), the hypothesis was rejected, which means that there is a simultaneous significant influence of the variables Brand (X1), Promotion (X2), Price (X3) and E-Service Quality (X4) on Customer Satisfaction (Y). Of the four independent variables, the dominant is E-Service Quality (X4) where the calculated value is (4.964) > ttable (1.985), which means that the hypothesis is proven correct. Keywords: Brand (X1), Promotion (X2), Price (X3) and E-Service Quality (X4) and Customer Satisfaction (Y)
PENGARUH KEPERCAYAAN, HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PENGGUNAAN JASA OJEK ONLINE GRABBIKE Nova Sugeng Riyadi; SRI ISFANTIN PUJI LESTARI; RETNONING AMBARWATI
JURNAL WIRANOMIKA Vol. 3 No. 3 (2024): WIRANOMIKA
Publisher : STIE Wijaya Mulya

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Abstract: The purpose of this study is to determine the effect of trust, price, andpromotion on the decision to use GrabBike online motorcycle taxi services in the peopleof Surakarta city, and to determine the results whether there is a significant influence onall variables. The method in this study used 100 samples taken randomly in the people ofSurakarta city. Data collection techniques use questionnaire methods that are sharedthrough gogle forms.Based on the results of the analysis of the positive regression coefficient value of1.621 with a classification of (0.110>0.05), the hypothesis was rejected so that partialconfidence did not have a significant effect. The value of the regression coefficient ispositive value of 3.261 with a significance (0.02 >0.05) then the hypothesis is accepted sothat partially the price has a significant effect. The value of the regression coefficient ispositive value of 3.261 with a specification of (0.02>0.05) then the hypothesis is acceptedso that partially the price has a significant effect. The value of the regression coefficient ispositive 5.999 with a significance of (0.020>0.05), then the hypothesis is accepted so thatpartial promotion has a significant effect on the decision to use online motorcycle taxiservices. From the analysis of the F test is 52.899 with a significance level of 0.000, it canbe seen that the significance value in the F test is smaller than the predeterminedsignificance value of 0.05. The results in this study stated that there was a simultaneousinfluence between trust, price, and promotion on the decision to use online motorcycletaxi services in the people of Surakarta city. This analysis uses the help of the SPSS forWindows version 25 program.Keywords : Analysis Method, Trust, Price, Promotion, Usage Decision
Pengaruh Harga, Kualitas Pelayanan Elektronik, dan Strategi Pemasaran Terhadap Peningkatan Volume Penjulan UMKM "Daster Masakini" di Karanganyar (Studi Kasus Pada Penjualan Daster Pada e-Commerce Shopee Graha Gustida; Sri Isfantin Puji Lestari; Agus Triatmono
JURNAL WIRANOMIKA Vol. 4 No. 2 (2025): Wiranomika
Publisher : STIE Wijaya Mulya

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This study aims to determine the variables Price (X1), Electronic Service Quality (X2), and Marketing Strategy (X3) that affect the Increase in Sales Volume (Y) of MSME Daster Masakini in Karanganyar. This study uses multiple linear regression analyzed using IBM SPSS 25 software, the regression equation obtained is Y = 0.036 + 0.231 X1 + 0.316 X2 + 0.346 X3 + e. The data used are primary data using the entire population with a total of fifty-two respondents studied in the e-commerce shopee MSME Daster Masakini. The findings show that the Price variable (X1) t count (1.773) t table < (2.011), the hypothesis is rejected which means that there is no significant partial influence on the Increase in Sales Volume (Y) of MSME Daster Masakini in Karanganyar. Electronic Service Quality (X2) tcount (2.911) ttable > (2.011), the hypothesis is accepted which means that there is a significant partial influence on the Increase in Sales Volume (Y) of Daster Masakini UMKM in Karanganyar. Marketing Strategy (X3) tcount (2.793) ttable > (2.011), the hypothesis is accepted which means that there is a significant partial influence on the Increase in Sales Volume (Y) of Daster Masakini UMKM in Karanganyar. The results of the F test show that the F count value (36.770) > F table (3.191), the hypothesis is rejected which means that there is a significant simultaneous influence of the variables Price (X1), Electronic Service Quality (X2), and Marketing Strategy (X3) on the Increase in Sales Volume (Y). Of the four independent variables, the dominant one is Marketing Strategy (X3) where the largest beta value is 0.346, so it can be said that the marketing strategy variable has the most dominant influence on the increase in sales volume of Daster Masakini UMKM in Karanganyar. Keywords: Price (X1), Electronic Service Quality (X2), and Marketing Strategy (X3) and Increasing Sales Volume (Y)