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All Journal Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Jurnal Ilmiah Research and Development Student BIMA : Journal of Business and Innovation Management
Lilis Sugi Rahayu Ningsih
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Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice

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Journal : Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan

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Mempertahankan Kepuasan Pelanggan dan Switching Barrier Terhadap Customer Retention Produk Hanasui di Beauty Shoppy Jombang Nadia Roudhotul Hilliyah; Lilis Sugi Rahayu Ningsih; Winaika Irawati
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 1 No. 4 (2023): AGUSTUS : Maeswara
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v1i4.72

Abstract

Abstract. In an effort to create customer retention, the company improves product quality, service and purchasing power suitability so that consumers can feel satisfaction in using the product and create barriers to switching to Hanasui products at Beauty Shoppy Jombang. The purpose of this study is to determine the influence in maintaining customer satisfaction and switching barriers to customer retention in customers of Hanasui brand products at Beauty Shoppy Jombang by using quantitative methods. The total population in this study is 150 customers. This study uses multiple linear regression analysis techniques and hypothesis testing. The results of this study indicate that customer satisfaction and switching barriers have a significant effect on customer retention of Hanasui products at Beauty Shoppy Jombang.
Co-Authors Choirun Nisful Laili Darmadi Fanny Dwi Juli Muzaqqi Lik Anah Mohammad Haidar Ali Nadia Roudhotul Hilliyah Santoso*, Rohmad Prio Syahputra, Muhammad Ilham WINAIKA IRAWATI