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All Journal JURNAL PENDIDIKAN TAMBUSAI Attractive : Innovative Education Journal Journal Of Human And Education (JAHE) Proceeding National Conference Business, Management, and Accounting (NCBMA) Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research
Renouw, Ade Andriani
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Humanities Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pengaruh Motivasi dan Disiplin Kerja terhadap Produktifitas Karyawan Hotel Rylich Panorama Kota Sorong Renouw, Ade Andriani; Longkutoy, Meyta; Mambrasar, Novanti Novalinda
Innovative: Journal Of Social Science Research Vol. 4 No. 6 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i6.15668

Abstract

Abstract This study aims to analyze the Influence of Motivation and Work Discipline on Employee Productivity at Rylich Panorama Hotel, Sorong City. The data analysis method used is quantitative descriptive analysis. The results of the t-test, the independent variable partially, the t-value of Motivation has a positive/significant effect on the dependent variable, where the t-value of the Motivation variable is tcount 2.167> from ttable 1.6779, or the significance value is 0.000 less than 0.05. This means that because t-count> t-table, it can be concluded that the hypothesis (H1) is accepted, the Work Discipline variable is tcount 5.351> from ttable 1.6779, or the significance value is 0.000 less than 0.05. This means that the hypothesis (H2) is accepted. The results of the F test obtained an Fcount value of 37.106 with a significance of 0.000. indicating significance <0.05. means Motivation and Discipline simultaneously affect Employee Productivity at Rylich Panorama Hotel, Sorong City.
Pengaruh Pemberian Reward terhadap Kinerja Karyawan pada CV. Pintu Mas Kota Sorong Erlinda, Desy; Renouw, Ade Andriani; Sapari, Lili. S. J.
Attractive : Innovative Education Journal Vol. 4 No. 3 (2022): Attractive : Innovative Education Journal
Publisher : CV. Creative Tugu Pena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51278/aj.v4i3.496

Abstract

Human resources are certainly something that cannot be separated from the operations of a company or organization. Of course, human resources have a very important role in the journey of a company because human resources are the driving force for the company's production activities. Employee performance is something that must be improved by companies where the economy is currently growing rapidly, causing competition, one of which is the industrial sector that is engaged in CV.Pintu Mas Sorong City, one of the things that can improve employee performance is the provision of rewards to employees. The purpose of this study was to determine the effect of rewards on employee performance at CV. Pintu Mas Sorong City. Sampling was carried out using a population sample, namely, all populations were involved to become a sample of 34 respondents. The type of research used is quantitative with simple linear regression analysis and T-test. From the results of calculations using simple linear regression analysis obtained the following regression equation : Y = 7,555 + 0,576X. Obtained from the Reward variable value of 0,576 implies that every change and one percent addition to the Reward variable, then the Employee Performance variable will be increased by 0,576. The result of t-test analysis shows that partially the reward variable has a positive and significant effect on employee performance with a significant value of 0,00<0,05, score tcount 3,958 > from ttable 2,035 which means Ha is accepted and Ho is rejected. Based on the analysis and discussion, it can be concluded that reward has a significant effect on employee performance at CV. Pintu Mas Sorong City. Keywords: Employee Performance, Give Reward, Effect Reward
Implementasi Strategi Digital Marketing untuk Meningkatkan Daya Saing UMKM Pasar Obor Klamana Pattiasina, Rendi Yudhistira; Renouw, Ade Andriani; Lerek, Emeliana Antonia Peni
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 1 (2026): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i1.5905

Abstract

Transformasi digital menjadi imperatif strategis bagi keberlangsungan UMKM di era Revolusi Industri 4.0, namun implementasinya masih menghadapi hambatan signifikan di wilayah Indonesia Timur. Penelitian ini bertujuan menganalisis implementasi strategi digital marketing untuk meningkatkan daya saing UMKM Pasar Obor Kelurahan Klamana Kota Sorong yang masih terjebak pada model bisnis konvensional dan pasif. Metode penelitian menggunakan pendekatan kualitatif deskriptif melalui studi kepustakaan terhadap publikasi tahun 2020-2025, diperkuat dengan observasi lapangan dan wawancara mendalam kepada pelaku UMKM. Temuan penelitian mengungkapkan paradoks digital, di mana tingginya tingkat kepemilikan smartphone hampir 100% tidak berbanding lurus dengan produktivitas ekonomi karena pemanfaatan yang hanya terbatas pada fungsi hiburan dan komunikasi personal. Kesenjangan literasi digital yang signifikan menyebabkan pelaku UMKM belum mampu mengoptimalkan teknologi untuk kegiatan produktif seperti promosi digital, manajemen pelanggan, dan perluasan jangkauan pasar. Strategi implementasi yang dirumuskan adalah pendekatan adaptif bertahap melalui optimalisasi platform digital marketing sepeti facebook/ instagram/ tiktok, adopsi QRIS untuk kredibilitas usaha, dan storytelling produk lokal. Strategi ini terbukti efektif mentransformasi mentalitas bisnis dari pola menunggu pembeli menjadi menjemput bola, mengatasi keterbatasan fisik pasar, dan meningkatkan efisiensi operasional. Digitalisasi yang disesuaikan dengan kapasitas lokal menjadi solusi vital untuk memperkuat daya saing UMKM Pasar Obor secara berkelanjutan dalam menghadapi kompetisi ritel modern.
Co-Authors Andrei Sakharov Maryen Dwi Indah Widya Yanti Edward Clan Elly, Imanuella V Erlinda, Desy Jantje, Hendry J Leiwakabessy, Ivonne M Lerek, Emeliana Antonia Peni Lili Sarce Joi Sapari, Lili Sarce Joi Longkutoy, Meyta Mambrasar, Novanti Novalinda Mansoben, Helonia Diana Maryen, Andrei Sakharov Masengi, Melisa Ch Meilani, Yohana F. C. Palupi Pattiasina, Rendi Yudhistira Rande, Elisabeth Renhoar, Teli Desna Roger R Tabalessy Sapari, Lili. S. J. Sinay, Philipuis Sinay, Philipus Syauta, Novalin Timisela, Yanti Waromi, Jeflin N