Article Per Year (5 Year)
p-Index From 2020 - 2025
0.947
P-Index
This Author published in this journals
All Journal Jurnal of Applied Business and Banking (JABB) TRANSFORMASI : JURNAL PENGABDIAN PADA MASYARAKAT Jurnal Terapan Ilmu Manajemen dan Bisnis (JTIMB) Jurnal Manajemen dan Bisnis
Busman, Sherwin Ary
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 5 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 5 Documents
Search

 1 
Dampak Gender Terhadap Kepercayaan Pada Instagram Influencer Marketing Di FEB Universitas Mataram Genadi, Yeldy Dwi; Anwar, Adrianda; Muhtarom, Zamroni Alpian; Busman, Sherwin Ary
JOURNAL of APPLIED BUSINESS and BANKING (JABB) Vol 5, No 1 (2024): Maret
Publisher : UNIVERSITAS MUHAMMADIYAH MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jabb.v5i1.24655

Abstract

Penelitian ini bertujuan untuk mengetahui dampak dari gender terhadap kepercayaan pada Instagram influencer marketing di Fakultas Ekonomi dan Bisnis Universitas Mataram. Penelitian ini menggunakan pendekatan asosiatif dan pengumpulan data menggunakan kuesioner yang disebarkan secara online. Sampel yang dibutuhkan dalam penelitian ini sebanyak 200 responden dengan teknik purposive sampling, dimana masing-masing 100 responden perempuan dan 100 responden laki-laki. Analisis data yang digunakan yaitu outer model (model measurement), inner model (analisis model struktural), direct effect (pengaruh langsung), dan partial least square (PLS) menggunakan SmartPLS dengan teknik bootstrapping. Hasil penelitian menunjukkan bahwa gender baik perempuan dan laki-laki berpengaruh signifikan secara positif terhadap kepercayaan pada Instagram influencer marketing. Selanjutnya diketahui pula bahwa perempuan memiliki pengaruh yang dominan jika dibandingkan dengan laki-laki, dimana perempuan lebih mudah untuk mempercayai seorang influencer di Instagram.
Peningkatan Literasi Keuangan Pada Remaja Di SMKN 3 Sumbawa Oktapiani, Serli; Fietroh, Muhammad Nur; Nurasia, Nurasia; Hartini, Hartini; Sugiarto, Aris; Santoso, Agus; Salam, Abdul; Wirentake, Wirentake; Nuryani, Hanifah Sri; Andriani, Sri; Busman, Sherwin Ary; Ananda, Nova Adhitya
TRANSFORMASI : JURNAL PENGABDIAN PADA MASYARAKAT Vol 3, No 3 (2023): Desember
Publisher : UNIVERSITAS MUHAMMADIYAH MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/transformasi.v3i3.20488

Abstract

Literasi keuangan menggambarkan kemampuan seseorang dalam mengelola keuangannya secara bijak hingga tercipta merdeka finansial. Merdeka finansial akan terwujud dengan membiasakan budaya menabung dan investasi sedini mungkin. Namun, remaja sebagai generasi muda di Indonesia khususnya secara umum belum memiliki tingkat literasi yang baik. Tujuan dari pengabdian ini untuk memberikan pengetahuan kepada remaja khususnya para siswa-siswi di SMKN 3 Sumbawa Besar tentang pentingnya literasi keuangan. Metode pelaksanaan berupa sosialisasi dan workshop dengan memberikan materi, ceramah, dan diskusi/tanya jawab yang dilakukan secara offline. Hasil dari kegiatan ini yaitu siswa-siswi di SMKN 3 Sumbawa Besar belum cukup memiliki tingkat literasi keuangan yang baik hal ini di tunjukkan dengan beberapa anak yang telah melakukan investasi namun dengan adanya kegiatan pengabdian ini mahasiswa bisa mengetahui mengenai literasi keuangan, trik dan tips investasi yang baik. Selain itu, kegiatan ini mampu memberikan peningkatan pemahaman tentang literasi keuangan sebesar 85% (mengalami kenaikan sebesar 25% dari sebelumnya)
PENGARUH KEMUDAHAN, KUALITAS LAYANAN, FITUR PRODUK TERHADAP KEPUASAN PENGGUNAAN MOBILE BANKING LIVIN BY MANDIRI (STUDI KASUS PT BANK MANDIRI KCP SUMBAWA BESAR): PENGARUH KEMUDAHAN, KUALITAS LAYANAN, FITUR PRODUK TERHADAP KEPUASAN PENGGUNAAN MOBILE BANKING LIVIN BY MANDIRI (STUDI KASUS PT BANK MANDIRI KCP SUMBAWA BESAR) Hayat, Nahrul; Busman, Sherwin Ary
Jurnal Terapan Ilmu Manajemen dan Bisnis (JTIMB) Vol. 6 No. 1 (2023): JTIMB | Juni 2023
Publisher : Program Studi Magister Manajemen Universitas Advent Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58303/jtimb.v6i1.3070

Abstract

This study aims to examine the Effect of Convenience, Service Quality and Product Features on Livin By Mandiri Mobile Banking User Satisfaction (Case Study of PT Bank Mandiri Kcp Sumbawa Besar). This study uses a quantitative method with an associative approach. Determination of the sample in this study using the Paul Leddy formula through non-probability sampling technique with purposive sampling method and obtained a total of 96 research samples. The data analysis technique in this study used multiple linear regression analysis and the analysis tool used was the application of the Statistical Program for Social Science (SPSS) 25 for Windows. The results of the analysis in this study showed that convenience did not have a significant effect while service quality partially had a positive effect and significant and product features partially have a positive and significant effect on user satisfaction
PENGARUH DIGITAL MARKETING, WORD OF MOUTH DAN BRAND AWARENESS TERHADAP PURCHASE DECISION PRODUK LIVIN’ BY MANDIRI PADA PT. BANK MANDIRI (PERSERO) TBK DI KANTOR CABANG SUMBAWA: PENGARUH DIGITAL MARKETING, WORD OF MOUTH DAN BRAND AWARENESS TERHADAP PURCHASE DECISION PRODUK LIVIN’ BY MANDIRI PADA PT. BANK MANDIRI (PERSERO) TBK DI KANTOR CABANG SUMBAWA Mujahid Nasrullah, Muhammad; Busman, Sherwin Ary
Jurnal Terapan Ilmu Manajemen dan Bisnis (JTIMB) Vol. 6 No. 2 (2023): JTIMB | Desember 2023
Publisher : Program Studi Magister Manajemen Universitas Advent Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58303/jtimb.v6i2.3131

Abstract

This research aims to examine the effect of digital marketing, word of mouth and brand awareness on purchase decisions for livin' by mandiri products at PT. Bank Mandiri (Persero) Tbk at the Sumbawa Branch Office. This research uses a quantitative method with an associative approach. Determination of the sample in this research using the Paul Leddy’s formula through non-probability sampling technique with purposive sampling method and obtained a total of 96 research samples. The sampling method was obtained through a non-probability sampling technique with a purposive sampling method. The data analysis technique in this research used multiple linear regression analysis and the analysis tool used was the Statistical Program for Social Science (SPSS) 25 for windows application. The results of the analysis in this research indicate that digital marketing, word of mouth and brand awareness partially have a positive and significant effect on purchase decisions.
Efektivitas Kurikulum Kewirausahaan di Pendidikan Tinggi dalam Meningkatkan Kesiapan Mahasiswa sebagai Wirausahawan Yeldy Dwi Genadi; Girsang, Zefanya Andryan; Busman, Sherwin Ary; Anwar, Adrianda; Zamroni Alpian Muhtarom
MANABIS: Jurnal Manajemen dan Bisnis Vol. 4 No. 3 (2025): September 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/manabis.v4i3.4682

Abstract

This study aims to evaluate the effectiveness of the entrepreneurship curriculum in higher education, particularly at the University of Mataram, in enhancing students' readiness to become entrepreneurs. The research was motivated by the high unemployment rate among university graduates and their lack of preparedness to enter the real business world. Using a quantitative approach, the study involved 200 final-year students who had completed entrepreneurship courses. The analysis revealed that components of the curriculum such as understanding of business concepts, managerial skills, business idea development, and risk-taking readiness had a significant impact on students’ entrepreneurial readiness. Among these, business idea development showed the strongest influence, followed by business concept comprehension and managerial skills. The findings also highlighted that students felt the curriculum was overly theoretical and insufficient to build practical readiness for starting a business. Therefore, the study recommends strengthening practical aspects of the curriculum, such as internships, real business projects, and industry collaboration. It concludes that entrepreneurship education in higher education institutions should be more experiential and practice-oriented to produce independent and competent graduates in the entrepreneurial field.
Co-Authors Adrianda Anwar Agus Santoso Aldri Frinaldi Anwar, Adrianda Fietroh, Muhammad Nur Genadi, Yeldy Dwi Hayat, Nahrul Mujahid Nasrullah, Muhammad Nova Adhitya Ananda Nurasia, Nurasia Nuryani, Hanifah Sri Oktapiani, Serli Sri Andriani Sugeng, Santoso Sugiarto, Aris Yeldy Dwi Genadi Zamroni Alpian Muhtarom Zefanya Andryan Girsang