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PENINGKATAN KUALITAS PRODUK DAN PEMASARAN USAHA FAM’S KITCHEN UNTUK MENDUKUNG PERTUMBUHAN EKONOMI LOKAL Pradnyani, I Gusti Agung Arista; Rahayu, Nila; Maryanti, Sri; Anwar, Adrianda; Genadi, Yeldy Dwi
Jurnal Abdimas Sangkabira Vol. 5 No. 2 (2025): Jurnal Abdimas Sangkabira, Juni 2025
Publisher : Program Studi Diploma III Akuntansi Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdimassangkabira.v5i2.1666

Abstract

Fam's Kitchen, as one of the MSMEs operating as a street vendor at night markets and concerts, faces problems related to the appearance of the unattractive place of sale and limited marketing strategies, both conventionally and digitally. This community service program aims to improve product quality and marketing strategies, especially by utilizing social media and improving the design of the place of business. Through training and mentoring, Fam's Kitchen is expected to be able to develop product quality, enhance the appearance of its place of sale, and maximize digital marketing. With these steps, it is hoped that this business can compete on a broader market, increase competitiveness, attract more customers, and contribute more broadly to local economic growth and empowerment of MSMEs.
The Influence of Investment Knowledge, Risk Perception, and Return Expectations on Stock Investment Interest Among University Students. Anwar, Adrianda; Rahayu, Nila; Pradnyani, I Gusti Agung Arista; Genadi, Yeldy Dwi
Journal of Institution and Sharia Finance Vol. 8 No. 1 (2025): JUNI
Publisher : Program Studi Perbankan Syariah, IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/joins.v8i1.6968

Abstract

Technological advancements have contributed to the growing participation of the younger generation in stock market investment. This study aims to examine the influence of investment knowledge, risk perception, and return expectations on stock investment interest among students of the Faculty of Economics and Business at the University of Mataram. The research employs a quantitative approach using a survey method. The sample consists of 93 fourth-semester students selected through purposive sampling. Data were analyzed using multiple linear regression with the aid of SPSS software. The results indicate that all three independent variables—investment knowledge, risk perception, and return expectations—have a positive and significant influence on stock investment interest, both simultaneously and partially. Among these, return expectations represent the most dominant factor in shaping investment interest. This study underscores the importance of comprehensive investment literacy in fostering healthy and sustainable investment behavior among the younger generation.
Efektivitas Kurikulum Kewirausahaan di Pendidikan Tinggi dalam Meningkatkan Kesiapan Mahasiswa sebagai Wirausahawan Yeldy Dwi Genadi; Girsang, Zefanya Andryan; Busman, Sherwin Ary; Anwar, Adrianda; Zamroni Alpian Muhtarom
MANABIS: Jurnal Manajemen dan Bisnis Vol. 4 No. 3 (2025): September 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/manabis.v4i3.4682

Abstract

This study aims to evaluate the effectiveness of the entrepreneurship curriculum in higher education, particularly at the University of Mataram, in enhancing students' readiness to become entrepreneurs. The research was motivated by the high unemployment rate among university graduates and their lack of preparedness to enter the real business world. Using a quantitative approach, the study involved 200 final-year students who had completed entrepreneurship courses. The analysis revealed that components of the curriculum such as understanding of business concepts, managerial skills, business idea development, and risk-taking readiness had a significant impact on students’ entrepreneurial readiness. Among these, business idea development showed the strongest influence, followed by business concept comprehension and managerial skills. The findings also highlighted that students felt the curriculum was overly theoretical and insufficient to build practical readiness for starting a business. Therefore, the study recommends strengthening practical aspects of the curriculum, such as internships, real business projects, and industry collaboration. It concludes that entrepreneurship education in higher education institutions should be more experiential and practice-oriented to produce independent and competent graduates in the entrepreneurial field.
Pengaruh Biaya Corporate Social Responsibility Dan Struktur Modal Terhadap Nilai Perusahaan Dengan Kinerja Keuangan Sebagai Variabel Moderasi Pradnyani, I Gusti Agung Arista; Rahayu, Nila; Anwar, Adrianda; Muhtarom, Zamroni Alpian; Febriyanti, Kadek Ayu; Fhiratullah, Aditya
JURNAL MANAJEMEN DAN BISNIS Vol 4 No 2 (2025): Edisi September 2025- Desember 2025
Publisher : Fakultas Ekonomi Universitas Tjut Nyak Dhien Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36490/jmdb.v4i2.2124

Abstract

Purpose – This study aims to analyze the effects of Corporate Social Responsibility (CSR) costs and capital structure on firm value. In addition, it examines the role of financial performance, proxied by Return on Equity (ROE), as a moderating variable in these relationships, focusing on the mining sector in Indonesia. Novelty – The novelty of this research lies in employing profitability (ROE) as a moderating variable to simultaneously test the effects of CSR costs and capital structure on firm value. The emphasis on CSR costs (rather than disclosure) and the specific context of the mining sector subject to strict environmental regulations provide a more relevant and focused analytical dimension. Method – This research adopts a quantitative approach with an associative and causal design. Secondary data were obtained from annual and sustainability reports of mining companies listed on the Indonesia Stock Exchange for the 2020–2023 period, analyzed using moderated regression analysis (MRA) with t-tests, F-tests, and adjusted R². Findings – The results show that CSR costs have a positive and significant effect on firm value, while capital structure (DER) has a negative and significant effect. Furthermore, ROE moderates the effects of CSR costs and DER on firm value, where higher profitability strengthens the positive impact of CSR and mitigates the negative perception of leverage among investors. Limitations and Implications – This study is limited to the mining sector and a short observation period, which restricts the generalizability of its findings. Nevertheless, the results offer insights for managers to optimize CSR and capital structure, guide investors in evaluating long-term prospects, and support regulators in formulating transparency and sustainability policies.
PENGARUH STRUKTUR MODAL, STRUKTUR HUTANG TERHADAP KINERJA KEUANGAN PERUSAHAAN INDUSTRI DASAR KIMIA TAHUN 2018-2022 Negara, Iwan Kusuma; Anwar, Adrianda; Animah, Animah; Muhdin, Muhdin; Ahyar, Muhammad; Harmaen, Ade
Jurnal Ilmiah Akuntansi Indonesia Vol 9, No 2 (2024): JIAI (JURNAL ILMIAH AKUNTANSI INDONESIA)
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/jiai.v9i2.23272

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kepemilikan institusional, kepemilikan manajerial, kepemilikan asing, dan debt to equity ratio terhadap earning per share (EPS) pada perusahaan industri dasar kimia yang terdaftar di Bursa Efek Indonesia selama periode 2018-2022. Metode yang digunakan dalam penelitian teknik sampling purposive dengan jumlah sampel 27 dan alat analisis  analisis regresi berganda dengan menggunakan uji asumsi klasik. Hasil penelitian menunjukkan bahwa kepemilikan institusional, kepemilikan manajerial, kepemilikan asing, serta debt to equity ratio tidak memiliki pengaruh signifikan terhadap EPS. Temuan ini mengindikasikan bahwa struktur kepemilikan dan tingkat utang perusahaan dalam industri dasar kimia tidak secara langsung menentukan kinerja profitabilitas perusahaan yang diukur melalui EPS selama periode penelitian. Implikasi penelitian pada periode penelitian kecenderungan para pemegang saham lebih berorientasi pada keberlanjutan usaha hal ini dikarenakan faktor eksternal yang sangat kuat di era covid-19 di dalam memengaruhi perusahaan
Hubungan antara Perencanaan Keuangan dan Literasi Keuangan terhadap Investasi pada Pelaku UMKM di Kabupaten Lombok Tengah Muhtarom, Zamroni Alpian; Anwar, Adrianda; Abdurrahman, Abdurrahman; Roodhi, Mohammad Najib; Genadi, Yeldy Dwi
Al-DYAS Vol 4 No 2 (2025): JUNI
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/aldyas.v4i2.6237

Abstract

Micro, Small, and Medium Enterprises (MSMEs) contribute significantly to economic growth in Indonesia, particularly in Central Lombok Regency. However, longstanding issues such as weak financial planning and low financial literacy pose major obstacles in business management and effective investment decision-making. This study aims to examine the relationship between financial planning and financial literacy on the investment decisions of MSME actors. A quantitative approach was employed through a survey of 100 MSME actors in Central Lombok. Data were analyzed using multiple linear regression. The results indicate a significant influence of financial literacy and financial planning on the investment decisions of MSME actors. These findings have important implications for local governments and financial institutions in designing more targeted financial education programs to support MSME development.
Analisis Literasi Keuangan, Fintech dan Gaya Hidup terhadap Pengelolaan Keuangan Milenial dengan Moderasi Jenis Kelamin Rahayu, Nila; Agung Arista Pradnyani, I Gusti; Anwar, Adrianda; Bagas Muhammad Bagus Putra Sucipto, Raden
Jurnal Dinamika Ekonomi dan Bisnis Vol 22, No 2 (2025)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jdeb.v22i2.8706

Abstract

The development of digitalization and globalization has driven the increasing use of digital financial services among the millennial generation. However, low financial literacy and a tendency towards a consumptive lifestyle remain issues in personal financial management. This study aims to examine the influence of financial literacy, financial technology, and lifestyle on the financial management of the millennial generation, with gender as a moderating variable. Sampling was conducted purposively to select 100 millennial respondents in Mataram City, using a quantitative associative research design. A five-point Likert scale questionnaire was used for data collection, and SPSS version 26 software was used to analyze the results using multiple linear regression and Moderated Regression Analysis (MRA). Based on the results of the study, financial literacy and the use of financial technology significantly improve the financial management of the millennial generation, but lifestyle has not been shown to have a significant impact. Furthermore, the relationship between financial management, fintech, lifestyle, and financial literacy is not influenced by gender. These results underscore the urgency of improving financial literacy and responsibly utilizing financial technology to support wiser and more sustainable financial management, particularly among the millennial generation
Pelatihan Manjemen Risiko Dan Trading Plan Pada Investor Saham Pemula di Lombok Barat Anwar, Adrianda; Rahayu, Nila; Hudaya, Robith; Pradnyani, I Gusti Agung Arista; Paranata, Adika
Jurnal Pengabdian Magister Pendidikan IPA Vol 8 No 4 (2025): Oktober-Desember 2025
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jpmpi.v8i4.13623

Abstract

Investasi saham semakin diminati oleh masyarakat seiring dengan berkembangnya teknologi digital yang mempermudah akses ke pasar modal. Namun, kurangnya pemahaman tentang manajemen risiko dan ketiadaan perencanaan trading sering kali menjadi penyebab kerugian finansial, khususnya bagi investor pemula. Mitra dalam kegiatan pengabdian ini adalah komunitas investor pemula di Kecamatan Gerung, Lombok Barat, yang menghadapi tantangan rendahnya literasi keuangan, perilaku investasi impulsif, serta minimnya pendampingan. Kegiatan pengabdian ini bertujuan untuk meningkatkan literasi manajemen risiko sekaligus membantu peserta menyusun trading plan yang lebih terstruktur guna meminimalkan potensi kerugian. Metode yang diterapkan meliputi workshop interaktif mengenai konsep dasar risiko investasi, praktik penggunaan platform simulasi saham, serta diskusi berbasis studi kasus untuk memperkuat strategi. Hasil kegiatan menunjukkan adanya peningkatan pemahaman dan keterampilan peserta dalam mengelola risiko serta menyusun rencana investasi secara mandiri. Selain itu, terbentuk pula komunitas belajar investasi sebagai wadah keberlanjutan dan saling berbagi pengalaman antaranggota. Temuan ini menegaskan bahwa pelatihan manajemen risiko memiliki peran penting dalam mendukung literasi keuangan masyarakat serta membangun budaya investasi yang sehat dan berkelanjutan.
KEMASAN PRODUK DAN PELABELAN UNTUK MENCIPTAKAN NILAI TAMBAH PADA PRODUK OLAHAN KERIPIK PISANG DESA KOPANG LOMBOK TENGAH Pradnyani, I Gusti Agung Arista; Genadi, Yeldy Dwi; Rahayu, Nila; Anwar, Adrianda; Saraswati, Ida Ayu Putri
Jurnal Abdimas Sangkabira Vol. 6 No. 1 (2025): Jurnal Abdimas Sangkabira, Desember 2025
Publisher : Program Studi Diploma III Akuntansi Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdimassangkabira.v6i1.2438

Abstract

Usaha mikro, kecil, dan menengah (UMKM) memiliki peran strategis dalam perekonomian daerah, namun sering kali menghadapi kendala pada aspek inovasi kemasan dan pelabelan produk. Di Desa Kopang, Lombok Tengah, sebagian besar pelaku usaha keripik pisang masih menggunakan kemasan sederhana tanpa label yang sesuai standar. Kelemahan ini berdampak pada rendahnya daya saing produk di pasar modern maupun platform digital. Oleh karena itu, kegiatan pengabdian ini bertujuan untuk meningkatkan kapasitas UMKM melalui pelatihan inovasi desain kemasan dan pelabelan produk. Metode yang digunakan adalah Participatory Action Research (PAR), yang melibatkan pelaku usaha secara aktif mulai dari identifikasi masalah, penyusunan kebutuhan pelatihan, hingga evaluasi hasil. Pelatihan dilakukan secara aplikatif, dengan materi seputar prinsip desain kemasan, standar pelabelan BPOM, dan praktik menggunakan aplikasi desain sederhana. Hasil kegiatan menunjukkan peningkatan keterampilan peserta dalam merancang desain kemasan yang menarik dan informatif serta mendorong pengurusan legalitas produk seperti izin PIRT. Program ini tidak hanya meningkatkan daya saing produk lokal, tetapi juga memperkuat struktur ekonomi desa berbasis inovasi UMKM.