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All Journal Jurnal Manajemen dan Bisnis Jurnal Ilmiah Pengabdian dan Inovasi Jurnal Abdi Anjani International Journal of Economics, Business and Innovation Research
Yeldy Dwi Genadi
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Penyuluhan Dan Bakti Sosial Pencegahan Stunting di Desa Lekongmadi, Kecamatan Bujak, Lombok Tengah Yeldy Dwi Genadi; Adrianda Anwar; Sherwin Ary Busman; Zamroni Alpian Muhtarom
Jurnal Abdi Anjani Vol 1 No 2 (2023): Jurnal Abdi Anjani (JAA)
Publisher : Program Studi Pariwisata, Fakultas Ekonomi dan Bisnis,Universitas Mataram

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Abstract

Stunting masih menjadi momok dibeberapa daerah di NTB khususnya di daerah-daerah pelosok yang disebabkan oleh kurangnya wawasan dan pengetahuan warga sekitar. Oleh karena itu sosialisasi penyuluhan dan bakti sosial ini dilakukan sebagai salah satu Langkah untuk mengatasinya. Penyuluhan ini dilakukan dengan metode Community Development. Selama proses kegiatan berlangsung, antusiasme warga sangat tinggi, hal itu ditunjukkan dengan kemampuan warga memaparkan kendala yang dihadapi.
Pelatihan Branding dan Desain Kemasan untuk Meningkatkan Daya Tarik Produk Keripik Pisang di Desa Mapak Kuranji, Mataram Yeldy Dwi Genadi; Sherwin Ary Busman; Zefanya Andryan Girsang
Jurnal Abdi Anjani Vol 2 No 2 (2024): Jurnal Abdi Anjani (JAA)
Publisher : Program Studi Pariwisata, Fakultas Ekonomi dan Bisnis,Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/anjani.v2i2.1450

Abstract

Pelatihan branding dan desain kemasan memiliki peran penting dalam meningkatkan daya tarik produk lokal, termasuk keripik pisang, yang banyak diproduksi oleh pelaku UMKM, di Desa Mapak Kuranji. Produk lokal seringkali mengalami kesulitan dalam bersaing di pasar karena kurangnya perhatian terhadap aspek branding dan visual kemasan yang dapat menarik minat konsumen. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk membekali pelaku UMKM di bidang makanan ringan dengan keterampilan dasar dalam branding dan desain kemasan, sehingga produk mereka dapat lebih dikenal dan diminati oleh pasar. Pelatihan dilaksanakan dalam beberapa tahapan, mulai dari pengenalan konsep dasar branding, pemilihan elemen visual, hingga latihan praktik membuat desain kemasan yang menarik menggunakan perangkat lunak sederhana. Hasil kegiatan menunjukkan peningkatan pemahaman peserta tentang pentingnya identitas merek dan desain kemasan yang kuat dalam mempengaruhi keputusan pembelian konsumen. Selain itu, peserta mampu menciptakan kemasan yang lebih profesional dan menarik, yang diharapkan dapat memperluas jangkauan pemasaran produk mereka. Melalui program ini, diharapkan produk keripik pisang lokal mampu bersaing di pasar yang lebih luas, baik secara lokal maupun internasional, dengan memperkuat citra merek yang unik dan profesional.
Comparative Analysis of Green Accounting Practices in Lombok’s Property Sector: Challenges and Profitability Implications Yusli Mariadi; Nungki Kartikasari; Robith Hudaya; Yeldy Dwi Genadi
International Journal of Economics, Business and Innovation Research Vol. 3 No. 06 (2024): International Journal of Economics, Business and Innovation Research (IJEBIR)
Publisher : Cita konsultindo

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Abstract

Green accounting integrates social and environmental costs into financial reports. This study evaluates its application in two Lombok property companies, PT Nata Alam Raya and PT Meka Asia Properti. Using semi-structured interviews and audited financial statement analysis, the study finds PT Meka Asia Properti more proactive in sustainability promotion, though neither company formally integrates green accounting. Key challenges include insufficient regulations mandating environmental and social cost disclosure and high implementation costs.
Pengembangan Bisnis Berbasis Edu-Tourism Melalui Konsep Voluntrip oleh Loka Education di Gili Asahan Aulia Fathin Nadhira; Baiq Inne Melinda; Fadila Tazkia; Moh. Khotibul Umam; Naufal Athallah Hammami; Lalu Edy Herman Mulyono; Yeldy Dwi Genadi
Jurnal Abdi Anjani Vol 3 No 1 (2025): Jurnal Abdi Anjani (JAA)
Publisher : Program Studi Pariwisata, Fakultas Ekonomi dan Bisnis,Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/anjani.v3i1.2199

Abstract

Artikel ini membahas pengembangan bisnis berbasis edu-tourism melalui program Voluntrip yang dilaksanakan oleh Loka Education di Gili Asahan, Sekotong, Lombok Barat. Program ini menggabungkan kegiatan wisata, edukasi, dan aksi sosial berbasis partisipasi masyarakat lokal, khususnya anak-anak. Melalui kegiatan kreatif seperti kerajinan dari bahan alam, permainan edukatif, aksi bersih pantai, dan snorkeling edukatif, program ini membangun interaksi bermakna antara relawan dan masyarakat lokal. Konsep Voluntrip tidak hanya memberi pengalaman transformasional bagi peserta, tetapi juga memberdayakan komunitas serta mendukung pelestarian budaya dan lingkungan. Program ini dinilai berhasil membentuk model bisnis sosial yang berkelanjutan dan potensial untuk direplikasi di destinasi wisata lainnya di Indonesia.
Pelatihan Pengenalan Psikologis Konsumen pada Pelaku UMKM Binaan Rumah BUMN Sumbawa Yeldy Dwi Genadi; Sherwin Ary Busman; Abdurrahman; Adrianda Anwar; Zamroni Alpian Muhtarom
Jurnal Ilmiah Pengabdian dan Inovasi Vol. 1 No. 4 (2023): Jurnal Ilmiah Pengabdian dan Inovasi (Juni)
Publisher : Insan Kreasi Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57248/jilpi.v1i4.182

Abstract

MSMEs (Micro, Small and Medium Enterprises) play an important role in the local and national economy. However, they often face challenges in understanding consumer behavior and preferences that can affect the success of their business. This training aims to introduce consumer psychology to MSME players assisted by Rumah BUMN in Sumbawa. The training involved 40 MSME players who participated in the Rumah BUMN-assisted program. Through practical approaches and case studies, this training will help participants to apply consumer psychological knowledge in their marketing strategies and product development. The main objective is to improve their understanding of consumer needs, expectations and preferences and to help them identify new business opportunities. It is expected that this training will provide long-term benefits for MSME players in improving the quality of their products and services, expanding market share, and building stronger relationships with consumers. In addition, the training can also contribute to local economic growth through improved MSME performance and increased competitiveness in the market, resulting in increased sales volume.
Efektivitas Kurikulum Kewirausahaan di Pendidikan Tinggi dalam Meningkatkan Kesiapan Mahasiswa sebagai Wirausahawan Yeldy Dwi Genadi; Girsang, Zefanya Andryan; Busman, Sherwin Ary; Anwar, Adrianda; Zamroni Alpian Muhtarom
MANABIS: Jurnal Manajemen dan Bisnis Vol. 4 No. 3 (2025): September 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/manabis.v4i3.4682

Abstract

This study aims to evaluate the effectiveness of the entrepreneurship curriculum in higher education, particularly at the University of Mataram, in enhancing students' readiness to become entrepreneurs. The research was motivated by the high unemployment rate among university graduates and their lack of preparedness to enter the real business world. Using a quantitative approach, the study involved 200 final-year students who had completed entrepreneurship courses. The analysis revealed that components of the curriculum such as understanding of business concepts, managerial skills, business idea development, and risk-taking readiness had a significant impact on students’ entrepreneurial readiness. Among these, business idea development showed the strongest influence, followed by business concept comprehension and managerial skills. The findings also highlighted that students felt the curriculum was overly theoretical and insufficient to build practical readiness for starting a business. Therefore, the study recommends strengthening practical aspects of the curriculum, such as internships, real business projects, and industry collaboration. It concludes that entrepreneurship education in higher education institutions should be more experiential and practice-oriented to produce independent and competent graduates in the entrepreneurial field.
Co-Authors Abdurahman Abdurrahman Adrianda Anwar Adrianda Anwar Anwar, Adrianda Aulia Fathin Nadhira Baiq Inne Melinda Busman, Sherwin Ary Fadila Tazkia Moh. Khotibul Umam mulyono, edy herman Naufal Athallah Hammami Nungki Kartikasari Robith Hudaya Sherwin Ary Busman Yusli Mariadi Zamroni Alpian Muhtarom Zefanya Andryan Girsang