Garuda - Garba Rujukan Digital

Social media users' privacy limits on adult content: a case study of the Instagram account @catwomanizer Nuraini, Rahmi; Dwiandini, Afifah; Mardhika, Herdiantyara; Sari, Prasiani Purnama; Susanto, Stephanie
The Indonesian Journal of Communication Studies Vol 16, No 2 (2023): The Indonesian Journal of Communication Studies
Publisher : Department of Communication Studies, Faculty of Social and Political Sciences Universitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/ijcs.v16i2.11386

Providing personal information can strengthen interpersonal relationships, but it can also subject individuals to judgments from the recipient and result in a loss of control over that information. The Communication Privacy Management (CPM) theory can be utilized to understand how individuals manage their personal information. This research aims to investigate how the user of the Instagram account @catwomanizer, a popular influencer who frequently shares adult and sex education content, implements privacy in the interaction of adult content on Instagram. The approach employed in this study is qualitative, using instrumental case study methodology. Based on Zoom interviews conducted with @catwomanizer and three of their followers, as well as document analysis, it was found that @catwomanizer implements five derived concepts from the CPM theory. @catwomanizer establishes privacy boundaries through two processes: content creation and content delivery. Moreover, each of these processes has its own set of filters.

The Use of Social Media Influencers as a Digital Marketing Strategy in Generation Z Dwiandini, Afifah
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 8, No 1 (2024): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v8i1.8079

Digital marketing has replaced conventional marketing strategies and has been widely adopted by companies to promote their brands and reach a wider audience. Marketing through the use of Social Media Influencers is a growing trend in the digital era. Gen Z as a tech-savvy generation utilizes the power of social media to get information related to a brand. Gen Z's trust in the expertise of Social Media Influencers is crucial for marketing effectiveness as a digital marketing strategy. This study aims to provide an overview of the use of Social Media Influencers as a digital marketing strategy in Generation Z. This research uses the Systematic Literature Review (SLR) method and systematically identifies and evaluates directly from previous research. The results of this literature review explain that currently, the use of Social Media Influencers has a significant impact on the marketing results carried out by a brand.

EXPLORING THE ROLE OF MUTED GROUP THEORY IN UNDERSTANDING WOMEN'S EXPERIENCES: A SYSTEMATIC LITERATURE REVIEW Syawal, Marsaa Salsabila; Dwiandini, Afifah; Khaerunnisa, Divya Hangesty; Irwansyah, Irwansyah
International Journal of Humanity Studies (IJHS) Vol 7, No 2 (2024): March 2024
Publisher : Sanata Dharma University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24071/ijhs.v7i2.7305

Muted Group Theory describes women as being viewed as a “muted” group because of male dominance. This paper aims to provide an overview of the gaps faced by women, to find out the application of the Muted Group Theory, and to identify the application of the basic concepts of the Muted Group Theory related to the experiences of women in their environment. This study uses the Systematic Literature Review (SLR) method. This research systematically identifies and evaluates women's experiences in several previous studies. However, along with the development of time and technology, communication not only focuses on direct interaction (face-to-face) but can also be carried out on other platforms such as social media or other online media. This can broaden women’s opportunities to express and share their opinions.

Application of Social Penetration Theory to the Development of Romantic Relationships Through Social Media Syawal, Marsaa Salsabila; Dwiandini, Afifah; Khaerunnisa, Divya Hangesty; Irwansyah, Irwansyah
Jurnal Pendidikan Tambusai Vol. 7 No. 3 (2023): Desember 2023
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v7i3.12315

Perkembangan teknologi telah hadir dan berkembang pesat dalam kehidupan sehari-hari, salah satunya dalam hal perkembangan media sosial. Kemudahan mengakses internet menjadi salah satu faktor tingginya jumlah pengguna media sosial. Dalam menjalin hubungan dengan individu, aspek penting dalam menjalin hubungan adalah komunikasi. Penelitian ini bertujuan untuk mengetahui penerapan Self Disclosure dalam teori penetrasi sosial terhadap perkembangan hubungan romantis antar individu yang berkomunikasi secara online melalui media sosial. Penelitian ini menggunakan metode deskriptif kualitatif dengan metode analisis isi yaitu melakukan tinjauan pustaka dengan kata kunci penetrasi sosial, keterbukaan diri, dan media sosial. Studi ini menemukan bahwa keterbukaan diri dalam konteks pengembangan hubungan romantis online lebih berfokus pada informasi intim tentang seseorang dan apa yang mereka pilih untuk dibagikan kepada orang lain. Proses komunikasi online mempercepat percakapan di tingkat permukaan, namun jika perkembangan hubungan berada pada tahap yang lebih intim dan romantis, maka akan lebih cepat terjalin jika menggunakan komunikasi tatap muka.

Media Compensation in Utilizing Video Conference for Brainstorming: Kendelite Creative Case Study Maharani, Gita Ayu; Silvia, Atikah; Dwiandini, Afifah
Eduvest - Journal of Universal Studies Vol. 4 No. 4 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i4.1110

Brainstorming is a broadly used approach across various fields, including the creative industry, to facilitate the process of ideation. As technology advances, video conference is often used to facilitate virtual brainstorming, particularly in the creative field of advertising agencies. The media compensation theory (Hantula et al., 2011) was used as a tool to investigate the use of media in the brainstorming process in order to examine how video conferencing facilitates brainstorming activities within the production division of advertising agencies. Data was collected via interview and direct observation during the brainstorming process. The findings suggest that video conference facilitates the brainstorming process by two main categories of utilization: technological utilization and communicative utilization. Moreover, it was discovered that videoconferencing is not able to facilitate brainstorming for a long period of time as it causes fatigue for team members and cannot fully replace face-to-face communication in the brainstorming process. This study supports the adaptation aspect of media compensation theory within the context of brainstorming in advertising agencies.

Social media users' privacy limits on adult content: a case study of the Instagram account @catwomanizer Nuraini, Rahmi; Dwiandini, Afifah; Mardhika, Herdiantyara; Sari, Prasiani Purnama; Susanto, Stephanie
The Indonesian Journal of Communication Studies Vol. 16 No. 2 (2023): The Indonesian Journal of Communication Studies
Publisher : Department of Communication Studies, Faculty of Social and Political Sciences Universitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/ijcs.v16i2.11386

Providing personal information can strengthen interpersonal relationships, but it can also subject individuals to judgments from the recipient and result in a loss of control over that information. The Communication Privacy Management (CPM) theory can be utilized to understand how individuals manage their personal information. This research aims to investigate how the user of the Instagram account @catwomanizer, a popular influencer who frequently shares adult and sex education content, implements privacy in the interaction of adult content on Instagram. The approach employed in this study is qualitative, using instrumental case study methodology. Based on Zoom interviews conducted with @catwomanizer and three of their followers, as well as document analysis, it was found that @catwomanizer implements five derived concepts from the CPM theory. @catwomanizer establishes privacy boundaries through two processes: content creation and content delivery. Moreover, each of these processes has its own set of filters.

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