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All Journal JURNAL PENDIDIKAN TAMBUSAI Journal of Humanities and Social Studies Jurnal InterAct Dharma Pengabdian Perguruan Tinggi (DEPATI)
Novianti, Silvia
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Arts Humanities Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Jurnal InterAct

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Strategi Humas Badan Narkotika Nasional Jawa Barat dalam Mensosialisasikan Program Rehabilitasi Novianti, Silvia; Abidin, Yusuf Zaenal; Muchtar, Khoiruddin
Jurnal InterAct Vol. 9 No. 2 (2020): Jurnal InterAct
Publisher : School of Communication - Atma Jaya Catholic University of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/interact.v9i2.2236

Abstract

This study aimed to determine the Public Relations strategy of Badan Narkotika Nasional West Java Province in disseminating the rehabilitation program. This study discusses the rehabilitation programs socialization related to data collection, planning and programming, implementation, and evaluation. This study used a qualitative descriptive analysis method and the four-step public relations concept with a qualitative approach and constructivism paradigm. Data collection was carried out through interviews and observations. The results showed that the Public Relations strategy of BNN West Java Province in socializing the rehabilitation program was carried out by searching for data using survey methods, planning and programming by determining objectives, determining targets, determining messages and determining time, selecting implementers, and the use of media used, and evaluating with see success in socializing.
Co-Authors Abidin, Yusuf Zaenal Andiniyah, Titi Andriliani, Rasmita Anggraini, Ria Ayumi Ariani, Debi Disman, Disman Eeng Ahman, Eeng Evahelda, Evahelda Hasibuan, Riris Theresia Khoiruddin Muchtar Leny Suzan Nuriyana, Nuriyana Okta, Nabila Ayu Rupiyana, Rupiyana Wirani, Wirani