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All Journal Almana : Jurnal Manajemen dan Bisnis Abdimas Indonesian Journal
Sandi, Prasetyo Hari
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Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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Peningkatan Kualitas SDM dalam Pengelolaan Media Sosial pada Sektor UMKM Rustamaji, Army Cahya Putra; Nugroho, Arif Widodo; Sandi, Prasetyo Hari; Putra, Ilham Muhammad Mardi
Abdimas Indonesian Journal Vol. 4 No. 1 (2024)
Publisher : Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/aij.v4i1.331

Abstract

Community service with a focus on improving the quality of human resources in managing social media in the MSME sector is carried out with the aim of providing increased knowledge and experience to business actors, especially in the use of information technology. With the rapid growth of information technology, the MSME sector is also increasingly dependent on this technology to develop their business. Many MSME players are still not effective in utilizing information technology such as social networks and websites to develop their MSME business and still do not understand the use of technology and social media in branding strategies which are currently popular. With this community service program, a solution to this problem will be provided through providing training to improve HR capabilities in managing social media in the MSME sector. In its implementation, this community service activity is carried out directly for the Patah Hati Coffee business actors. With this event, it is hoped that knowledge regarding the use of social media will increase for business actors.
Does Entrepreneurship Education Matter for Students’ Business Success? The Mediating Role of Entrepreneurial Mindset Rabiatul Hariroh, Fiqih Maria; Sandi, Prasetyo Hari; Soleha, Erin; Hidayah, Zulfa Zakiatul; Zed, Etty Zuliawati
Almana : Jurnal Manajemen dan Bisnis Vol 8 No 2 (2024): August
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v8i2.2538

Abstract

Over the recent past, entrepreneurship has become an increasingly popular topic. Many individuals are interested in becoming entrepreneurs and developing their businesses. However, not everyone has the skills to be a successful entrepreneur. There are several elements that can have an impact on business success, one of which is having an entrepreneurial mindset. The purpose of this paper is to determine the role of entrepreneurial mindset in mediating entrepreneurship education on student business success. The research data used is primary data by distributing questionnaires to respondents. The population in this study were students of the Faculty of Economics and Business Sciences, Pelita Bangsa University. The sample in this study was using Non-Probability Sampling. The sample used in this study were 100 respondents using the nonprobability sampling method, namely accidental sampling, which is a sampling technique based on chance, anyone who by chance / incidentally meets the researcher can be used as a sample if it is deemed that the person who happened to be met is suitable as a data source. In this study, the data analysis techniques used were descriptive analysis techniques and inferential analysis techniques using Partial Least Square (PLS) analyzers. According to the research results, entrepreneurship education and entrepreneurial mindset significantly affect students' business success.
Empowering UP Level MSMEs: The Role of Integrating Government Support, Strengthening Legality, and Market Access through the Upgrade Assistance Program Hariroh, Fiqih Maria Rabiatul; Rahmiati, Filda; Sandi, Prasetyo Hari; Bairuroh, Ickbal Hofifi
Almana : Jurnal Manajemen dan Bisnis Vol. 9 No. 3 (2025): December
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v9i3.2922

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a significant role in the Indonesian economy, as they can absorb a large workforce and contribute significantly to the Gross Domestic Product (GDP). However, many MSMEs still face significant challenges, particularly regarding legal aspects, lack of market access, and inefficient business management. This study aims to evaluate the impact of government support, business legitimacy, and market access on improving the level of Micro, Small, and Medium Enterprises (MSMEs) in Bekasi Regency. This study employs a quantitative approach using a survey method involving 120 micro, small, and medium enterprise (MSME) actors participating in a capacity-building program. Data were analyzed using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) approach. The research findings indicate that government assistance has a positive and significant impact on improving the level of Micro, Small, and Medium Enterprises (MSMEs). Similarly, access to the market has been proven to have a significant positive impact on the advancement of MSMEs. Conversely, business legitimacy does not have a significant impact on increasing MSME levels.
Co-Authors Bairuroh, Ickbal Hofifi Erin Soleha Filda Rahmiati Hariroh, Fiqih Maria Rabiatul Hidayah, Zulfa Zakiatul Nugroho, Arif Widodo Putra, Ilham Muhammad Mardi Rabiatul Hariroh, Fiqih Maria Rustamaji, Army Cahya Putra Zed, Etty Zuliawati