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Saragih, Agus Mariani
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Pengaruh Fasilitas Dan Aksesibilitas Terhadap Kepuasan Exhibitor Pada Event Medan X Beauty Tahun 2023 Fatiah, Zahwa; Saragih, Agus Mariani
Innovative: Journal Of Social Science Research Vol. 4 No. 5 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i5.15841

Abstract

Penelitian ini bertujuan untuk mengkaji bagaimana Fasilitas dan Aksesibilitas berpengaruh terhadap tingkat Kepuasan Exhibitor dalam acara Medan X Beauty Tahun 2023.. Medan X Beauty merupakan acara tahunan yang diadakan di Santika Dyandra Hotel & Convention, Medan, Indonesia. Namun, terdapat penurunan jumlah peserta dalam beberapa tahun terakhir, yang diduga terkait dengan kualitas fasilitas dan tingkat aksesibilitas Venue acara. Penelitian ini menerapkan pendekatan kuantitatif dengan menggunakan metode survei, di mana kuesioner dibagikan kepada 50 Exhibitor yang berpartisipasi dalam acara Medan X Beauty 2023. Penelitian ini dianalisis melalui observasi dan pengujian dengan uji kualitas data, uji asumsi klasik (normalitas dan reliabilitas), analisis regresi linear berganda, uji hipotesis, serta uji koefisien determinasi. Hasil penelitian mengungkapkan bahwa Fasilitas dan Aksesibilitas berpengaruh positif dan signifikan baik secara parsial maupun simultan terhadap Kepuasan Exhibitor. Variabel Fasilitas memberikan pengaruh paling dominan dengan koefisien regresi sebesar 0,536 dan tingkat signifikansi 0,000, diikuti oleh variabel Aksesibilitas dengan koefisien regresi 0,176 dan signifikansi 0,040. Nilai koefisien determinasi (R²) sebesar 0,562 menunjukkan bahwa 56,2% variasi dalam Kepuasan Exhibitor dapat dijelaskan oleh Fasilitas dan Aksesibilitas, sedangkan 43,8% dipengaruhi oleh faktor lain yang tidak dianalisis dalam penelitian ini. Kesimpulan ini menegaskan pentingnya Fasilitas dan Aksesibilitas dalam meningkatkan Kepuasan Exhibitor, yang pada gilirannya dapat meningkatkan jumlah peserta di Event mendatang.
Web-Based Business Simulation Practice Course Learning Application Jumjuma, Jumjuma; Saragih, Agus Mariani; Surbakti, Enda; Nasution, Lily M; Sofiyah, Fivi Rahmatus
Jurnal Penelitian Pendidikan IPA Vol 9 No SpecialIssue (2023): UNRAM journals and research based on science education, science applic
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v9iSpecialIssue.6614

Abstract

This research is planned to continue and realize the results and objectives of previous research in 2022 with applied research on innovative products, namely Practical Learning Applications for Virtual Business Simulation Courses in the Business Administration Study Program. The long-term goal of this research is to develop project-based and digital technology-based Business Simulation learning courses used by students and lecturers. The method used to achieve this is the R and D method. The target for this research output is Copyright and publication of the accredited national journal Sinta 2. This research produces a virtual business simulation learning application based on a research model that was created in 2022. Research This is a type of action research and development using the Research and Development (R&D) method. This research also tested innovative products practiced by 70 5th-semester students, 10 people were taken from each 5th-semester class of the Business Administration Study Program (7 classes) as test respondents in using this Business Simulation application. The Business Simulation Application was created under the business simulation learning process contained in the RPS for the Business Simulation Course. This simulation application is web-based and is equipped with a video tutorial to make it easier to use. Application testing results show that this business simulation application makes business work easier and faster for the positions of manager, head of administrative supplies, and head of finance.
Co-Authors Benazira, Aulia Daeli, Ferjenian Marlin Fatiah, Zahwa Fitri, Nursiah Fivi Rahmatus Sofiyah Gulo, Seriyus Hasibuan, Jumjuma Heddy Heddy, Heddy Hutabarat, Rebekka Jumjuma, Jumjuma Lubis, Aditya Francisco Maryam, Lily Naibaho, Dameria Nasution, Lily M Nasution, Lily Maryam Ratna Simanjuntak, Darmawati Simbolon, Bernadetta Anita Jerry Sofiah, Fivi Rahmatus Surbakti, Enda Yunika, Riska