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All Journal Jurnal Akademi Pariwisata Medan Majalah Ilmiah Warta Dharmawangsa Jurnal Ilmiah MADIYA: Masyarakat Mandiri Berkarya Jurnal WIDYA LAKSMI (Jurnal Pengabdian Kepada Masyarakat) Abdimas Indonesian Journal Jurnal Riset Manajemen dan Ekonomi Komposit : Jurnal Pengabdian Dan Pemberdayaan Masyarakat
Aulia Benazira
Politeknik Negeri Medan
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Pengaruh Harga dan Promosi terhadap Kepuasan Pelanggan Gojek M. Alfitra Salam; Ilham Hidayah Napitupulu; Erwinsyah Simanungkalit; Harris Pinagaran Nst; Aulia Benazira
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 2 No. 4 (2024): Oktober : JURNAL RISET MANAJEMEN DAN EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrime-itb.v2i4.2460

Abstract

This study aims to analyze the influence of price and promotion on Gojek customer satisfaction among students of the Business Administration Department at the State Polytechnic of Medan. This research uses a quantitative method with data collection through questionnaires, involving 101 respondents who are students of the Business Administration Department at the State Polytechnic of Medan and users of Gojek services. The data analysis technique used in this research is multiple linear regression analysis. The results show that price and promotion have a positive and significant impact on customer satisfaction. This means that the better the price and promotion offered by Gojek, the higher the level of customer satisfaction. These findings imply that Gojek management needs to continually pay attention to pricing and promotional strategies to improve customer satisfaction, especially among students.
Potensi Ekowisata Mangrove Batu Lumbang Sebagai Destinasi Wisata di Tahura Bali Lumanauw, Nelsye; Benazira, Aulia
Jurnal Akademi Pariwisata Medan Vol 11 No 2 (2023): Jurnal Akademi Pariwisata Medan
Publisher : Politeknik Pariwisata Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36983/japm.v11i2.491

Abstract

Batu Lumbang Mangrove Ecotourism boasts a variety of natural, cultural, and social potentials that can attract tourists. However, this potential isn't fully supported by the readiness of facilities and infrastructure. This research aims to uncover the potential of mangrove ecotourism as a tourist destination. The research employs a descriptive qualitative analysis method. Data collection, processing, and analysis were carried out based on the six components of tourism, attraction, accessibility, amenities, package, activities, and ancillary. In conclusion, this study underscores the potential of mangroves as a tourism destination. However, the identified obstacles through the 6A approach underline the need for comprehensive management efforts to enhance the area's infrastructure and facilities, in alignment with the principles of ecotourism and sustainable tourism. By effectively and sustainably managing tourism destinations, the local community stands to benefit.
Pengaruh Harga dan Kualitas Produk Smartphone Iphone terhadap Keputusan Pembelian Konsumen Armika Intan R Berutu; Nursiah Fitri; Mardhiatul Husna; Aulia Benazira; Jamardua Haro
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 2 No. 4 (2024): Oktober : JURNAL RISET MANAJEMEN DAN EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrime-itb.v2i4.2544

Abstract

The increasing increase in technology from year to year is a phenomenon in this research, one of which is the iPhone brand mobile device. The popularity of the iPhone smartphone is because the product is popular and is always available in every urban and inland area. This research aims to analyze the influence of price and product quality on the decision to purchase an iPhone smartphone at the Medan State Polytechnic, especially the Department of Business Administration. Sample selection used the non-probability sampling method, namely incidental sampling technique. The data collection technique was carried out through a questionnaire distributed to 93 respondents who were iPhone smartphone customers. The analytical method used is multiple linear regression with hypothesis testing using the SPSS version 27 program. The research results show that simultaneously price (X1) and product quality (X2) have a positive and significant effect on consumers' purchasing decisions (Y). The research results from the coefficient of determination test (R2) show that the variables Price and Product Quality are able to explain 40.5%, meaning that Price and Product Quality contribute or contribute to the decision to purchase an iPhone smartphone while the remaining 59.5% is influenced by other factors. outside this research.
Pengaruh Karakteristik Event terhadap Keputusan Berkunjung di The Kaldera Nomadic Escape Studi Kasus : Event Marende Fest 2024 Wardani, Alvia Rahma; Benazira, Aulia; Anggreini, Nella
Abdimas Indonesian Journal Vol. 4 No. 2 (2024)
Publisher : Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/aij.v4i2.461

Abstract

The Caldera Nomadic Escape is a tourist destination developed by the Ministry of Tourism through the Lake Toba Authority Implementing Agency (BPODT). This research aims to determine the influence of event characteristics on the decision to visit domestic tourists at The Kaldera Nomadic Escape case study: Marende Fest 2024 event. The population of this study was 2,463 and the sample used was 100 respondents. The sampling technique used was nonprobability sampling with purposive sampling technique. This research uses quantitative research methods with a descriptive research type which includes validity testing, reliability testing, classical assumption testing and hypothesis testing. The results of this research are (1) the uniqueness variable has a partial and significant influence on the decision to visit with a calculated r value of 3.618, (2) ) the perishability variable has a partial influence on the decision to visit with a calculated value of 6.663, (3) the variable Intangibility has a partial influence on the decision to visit with a calculated value of 4.998, (4) the atmosphere and service variables have a partial influence on the decision to visit with a calculated value of 7.807 , (5) the personal interaction variable partially influences the decision to visit with a calculated r value of 6.738. The results of this research from the variables of uniqueness, perishability, intangibility, atmosphere and service, personal interactions together (simultaneously) have a positive and significant influence. The research results of the Coefficient of Determination (R2) show that the variables of uniqueness, perishability, intangibility, atmosphere and service, personal interaction are able to influence visiting decisions by 89% and the remaining 11% is influenced by variables not examined in this research.
Pengaruh Reputasi Perusahaan dan Kualitas Pelayanan Terhadap Keputusan Pemilihan Event Organizer PT Genindo Pro Indonesia Fernando Turnip, Hilarius Holfedner; Benazira, Aulia
Abdimas Indonesian Journal Vol. 5 No. 1 (2025)
Publisher : Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The large number of event organizers in the city of Medan makes competition in this business increasingly tight, this makes event organizers strive to improve the company's reputation and the quality of its services. This research aims to find out whether the company's reputation and service quality influence the decision to select event organizer PT Genindo Pro Indonesia. The population of this study was 43 people and the sample used was 43 respondents (saturated). Data collection was carried out through questionnaires distributed in the form of Google forms via social media and through literature studies in the form of primary and secondary data. This research uses quantitative research methods with descriptive research types which include validity testing, reliability testing, classical assumption testing, hypothesis testing. The results of this research are (1) the company reputation variable partially influences the selection decision with a t-count value of 2,964, (2) the service quality variable partially influences the selection decision with a t-count value of 3,039, (3) the company reputation and service quality variables simultaneously influence election decisions. The research results from the coefficient of determination test (R2) show that the service and facility quality variables are able to influence selection decisions by 62,3% and the remaining is 37,7% influenced by other variables not examined in this research.
MODEL PENGELOLAAN ARSIP BERBASIS DIGITAL PADA SMK SWASTA MULIA TANJUNG SARI MEDAN SELAYANG KOTA MEDAN Jumjuma, Jumjuma; Saragih, Agus Mariani; Nasution, Lily Maryam; Benazira, Aulia
Jurnal Warta Dharmawangsa Vol 19, No 2 (2025)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/wdw.v19i2.6726

Abstract

PKM PELATIHAN KEARSIPAN MANUAL DAN ELEKTRONIK PADA GURU- GURU SMK SWASTA TARBIYAH ISLAMIYAH DESA KLAMBIR KECAMATAN HAMPARAN PERAK KABUPATEN DELI SERDANG PROV. SUMATERA UTARA Hasibuan, Jumjuma; Saragih, Agus Mariani; Maryam, Lily; Benazira, Aulia
Jurnal Widya Laksmi: Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 1 (2025): Jurnal WIDYA LAKSMI (Jurnal Pengabdian Kepada Masyarakat) - Inpress
Publisher : Yayasan Lavandaia Dharma Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59458/jwl.v5i1.163

Abstract

Pengabdian Masyarakat ini diusulkan dengan dilatarbelakangi dengan adanya ditemui kesenjangan dalam hal Sumber daya manusia jurusan Otomatisasi Tata Kelola Perkantoran (OTKP) yaitu guru-guru SMK Swasta Tarbiyah Islamiyah Hamparan Perak. Tujuan kegiatan ini untuk memberikan pelatihan kearsipan manual dan elektronik kepada guru-guru SMK ini. Dengan adanya pelatihan ini diharapkan guru-guru di sekolah ini memahami dan mampu menyimpan arsip secara manual dan elektronik yang mana ketrampilan ini dapat ditransfer kepada siswa-siswa di sekolah ini. Metode yang digunakan dalam pelatihan ini ceramah, simulasi, dan praktek mencari arsip yang disimpan. Hasil dari pelatihan kearsipan Guru-guru SMK Swasta Tarbiyah Islamiyah telah memahami penyimpanan arsip secara manual dan dapat menyimpan arsip, Guru-guru SMK Swasta Tarbiyah Islamiyah telah memahami penyimpanan arsip secara elektronik dan dapat menyimpannya. Keterbatasan alat dapat diatasi dengan penerimaan alat penyimpanan arsip manual berupa filing cabinet dan hanging folder yang diberikan Tim PKM, dan keterbatasan penyimpanan arsip elektronik untuk scan berupa printer yang diberikan oleh Tim PKM.
Pemberdayaan Anggota PKK Desa Helvetia Melalui Pelatihan Pembuatan Aneka Cake dan Pemasaran Melalui Media Sosial Nasution, Lily Maryam; Hasibuan, Jumjuma; Novita , Vivianti; Benazira , Aulia
Jurnal Ilmiah Madiya (Masyarakat Mandiri Berkarya) Vol. 3 No. 2 (2022): Edisi November 2022
Publisher : Politeknik Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51510/madiya.v3i2.1035

Abstract

Kegiatan ini merupakan program pengabdian kemitraan masyarakat antara tim Politeknik Negeri Medan dengan anggota PKK Desa Helvetia, Kecamatan Sunggal, Kabupaten Deli Serdang yang mempunyai tujuan untuk meningkatkan keterampilan pembuatan aneka cake dan memasarkannya melalui Sosial Media bagi masyarakat Desa Helvetia Sunggal, Deli Serdang. Pelatihan pendampingan ini juga bertujuan untuk menumbuhkan minat berusaha bagi masyarakat Desa Helvetia yang pada akhirnya dapat meningkatkan pendapatan keluarganya. Metode pendekatan yang digunakan adalah pelatihan, pemberian bantuan, pendampingan dan diskusi. Hasil pelaksanaan kegiatan pengabdian masyarakat menunjukkan bahwa anggota PKK Desa Helvetia telah mampu untuk membuat aneka chiffon cake dengan segala variasinya yang layak jual karena rasanya enak sehat tanpa menggunakan bahan-bahan pengawet atau bahan kimia lainnya. Peserta telah mampu menghitung dan menentukan harga jual produknya dengan harga yang wajar namun mendapat keuntungan sesuai yang diinginkan. Peserta telah berhasil mendownload media sosial facebook, instagram, tiktok dan youtube di Handphone nya masing-masing sebagai sarana pemasaran. This activity is a community service partnership program between the Medan State Polytechnic team and PKK Members of Helvetia Village, Sunggal District, Deli Serdang Regency, which has the aim of improving skills in making various cakes and marketing them through Social Media for the people of Helvetia Sunggal Village, Deli Serdang. This mentoring training also aims to foster an interest in doing business for the people of Helvetia Village, which can increase their family income. The method used is training, providing assistance, mentoring, and discussion. The results of the implementation of community service activities show that members of the Helvetia Village PKK have been able to make a variety of chiffon cakes with all their variations that are worth selling because they taste delicious and healthy without using preservatives or other chemicals. Participants have been able to calculate and determine the selling price of their products at a fair price but get the desired profit. Participants have successfully downloaded Facebook, Instagram, TikTok, and YouTube social media on their respective cellphones as marketing tools.
Budidaya Ikan Patin Sebagai Alternatif Pendapatan Bagi Ibu-Ibu Rumah Tangga Di Desa Liberia Kabupaten Serdang Bedagai Harahap, Irwan Musriza; Edi Putra Berutu; Agus Edi Rangkuti; Aulia Benazira Ginting
Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol. 1 No. 2 (2023): Edisi Desember
Publisher : Jurusan Teknik Sipil, Politeknik Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51510/komposit.v1i2.1491

Abstract

Desa Liberia terletak di Kecamatan Teluk Mengkudu Kabupaten Serdang Bedagai, daerah Pantai Timur Sumatera. Banyaknya tingkat pengangguran di Desa Liberia disebabkan rendahnya tingkat pendidikan masyarakat sehingga menyebabkan kurangnya pengetahuan dan skill untuk berwirausaha serta tidak memiliki akses ke pemerintahan dan lembaga keuangan lainnya. Masyarakat Desa khususnya ibu-ibu rumah tangga membutuhkan pengetahuan dan keterampilan untuk wirausaha. Untuk mengatasi masalah pengangguran di Desa Liberia, Tim Pengabdian Politeknik Negeri Medan mengadakan pelatihan budidaya ikan patin kepada ibu-ibu rumah tangga Desa Liberia Kec. Teluk Mengkudu Kab. Serdang Bedagai. Selain itu tim juga memberikan bantuan sebidang kolam ikan beserta 1600 ekor bibit ikan patin untuk digunakan berwirausaha bagi kelompok bersama ibu-ibu rumah tangga Desa Liberia.
Co-Authors Anggreini, Nella Armika Intan R Berutu Edi Putra Berutu Efni Siregar & Vivianti Novita - Fernando Turnip, Hilarius Holfedner Harahap, Irwan Musriza Harris Pinagaran Nst Hasibuan, Jumjuma Jamardua Haro - Jumjuma, Jumjuma Lumanauw, Nelsye M. Alfitra Salam Mardhiatul Husna Maryam, Lily Napitupulu, Ilham Hidayah Nasution, Lily Maryam Nursiah Fitri - Rangkuti, Agus Edy Saragih, Agus Mariani Simanungkalit, Erwinsyah Wardani, Alvia Rahma