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All Journal JURNAL PENDIDIKAN TAMBUSAI Da'watuna: Journal of Communication and Islamic Broadcasting
Nugroho, Muhammad Dimas
Unknown Affiliation
Religion Education Languange, Linguistic, Communication & Media Social Sciences

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Model Komunikasi Linear Efendi, Erwan; Attaya, Muhammad Fairuz; Nugroho, Muhammad Dimas
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 4 No 1 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i1.3216

Abstract

Communication is a dynamic process and involves many elements and factors. A communication is said to be effective if the message conveyed is received by the recipient of the message and obtains the same meaning. In group communication, building effective relationships is not all about personal communication because the more members there are in group communication, the more distortion it will cause. The transactional communication model is a communication model that occurs continuously and exists continuously both in sending and receiving messages, this study uses library research methods sourced from books or other reading materials. Keywords: Model, Communication, Linear Communication
Persepsi Audiens terhadap Dakwah Ustad Felix Siauw di Kanal YouTube Raymond Chin: Analisis Psikologi Komunikasi Kustiawan, Winda; Purnama, Rahma Aulia Sukma; Akbar, Rizki; Nugroho, Muhammad Dimas; Ibnuburahman, Ibnuburahman
Jurnal Pendidikan Tambusai Vol. 9 No. 2 (2025): Agustus
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

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Abstract

Penelitian ini bertujuan untuk menganalisis persepsi audiens terhadap dakwah Ustadz Felix Siauw di kanal YouTube Raymond Chin melalui perspektif psikologi komunikasi. Di tengah transformasi dakwah digital, pendekatan komunikasi yang adaptif menjadi kunci efektivitas penyampaian pesan keagamaan. Penelitian ini menggunakan metode kualitatif dengan pendekatan fenomenologi, melibatkan sepuluh informan yang dipilih secara purposif, serta analisis komentar-komentar audiens di platform YouTube. Hasil penelitian menunjukkan bahwa gaya dakwah Ustadz Felix yang tegas, reflektif, dan relevan dengan isu kekinian mampu membangun keterlibatan emosional dan kognitif audiens. Melalui kerangka Elaboration Likelihood Model (ELM) dan Teori Yale, ditemukan bahwa audiens memproses pesan baik secara mendalam maupun periferal, tergantung pada latar belakang dan kesiapan psikologis mereka. Dakwah ini tidak hanya meningkatkan pemahaman agama, tetapi juga mendorong perubahan sikap, penguatan identitas religius, serta munculnya perilaku prososial. Penelitian ini menegaskan bahwa komunikasi dakwah digital yang dirancang secara strategis mampu memberikan dampak psikologis dan sosial yang signifikan.
Co-Authors Attaya, Muhammad Fairuz Erwan Efendi Ibnuburahman, Ibnuburahman Kustiawan, Winda Purnama, Rahma Aulia Sukma Rizki Akbar, Rizki